NEW YORK
NEW YORK
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R E A L E S TAT E
NEW YORK
NEW YORK
NEW YORK
LORENZO AVATI The Avati Team at Berkshire Hathaway HomeServices New York Properties /646.677.1061 / lorenzoavati@bhhsnyproperties.com
this backdrop it is crucial to price listings based on clear data and benchmarks, rather than emotional considerations. While there is a degree of subjectivity that comes into play in terms of unique attributes and/or broader market trends, a disciplined analysis of sales history, listings under contract, and active listings within the specific building, property type, and geographic submarket are the most important factors in establishing an effective pricing strategy. Q: Tell us about one of your listings that would intrigue the Quest reader. A: The three-bedroom penthouse at 116 East 66th Street is a very special property that offers abundant light, stunning protected views, and a wraparound terrace connecting the entire residence to the outdoors.
Q: How is Berkshire Hathaway HomeServices New York Properties utilizing technology to optimize sales? A: Our company has a robust suite of technology platforms, including a specialized listing research system, digital advertising campaigns, and strategic marketing affiliations. With this integrated network of resources, we are able to connect with buyers, sellers, and our colleagues in the real estate community to maximize exposure for our listings. Q: How do you get sellers to be realistic about pricing? A: It is important to remind sellers about the radical transparency that technology has brought to the market. Against
88 QUEST
116 East 66th Street, #PHA, in New York City; $4,995,000.
B E R K S H I R E H AT H A WAY H O M E S E RV I C E S N E W Y O R K P RO P E RT I E S
Q: Is there anything you’d like to share about Berkshire Hathaway HomeServices New York Properties? A: The admiration and respect that I have always had for Warren Buffett, combined with the reputation of the Berkshire Hathaway brand, made it a natural choice for me and my team. During my first meeting with our CEO, Candace Adams, she shared the company’s corporate values and her vision to grow and differentiate the company. I knew immediately that it was the right association to support our business and service our diverse clientele.