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An n i e Le i b ovi tz, A FP /G e tty I m ag e s; Co u r t es y o f Pep a & Co. O pp o si t e p age : G et ty I ma ge s ; M att Por teous/R E X/Shutterstock
sturdy, and incorporate materials that resist pilling and pulling. That being said, I probably pay more attention now to buttons and fastenings. There’s nothing more frustrating than fiddling with a million buttons on a wriggling baby! What is one of your favorite fashion moments? There were actually two, both equally exciting knowing they will be immortalized forever. Seeing Prince George and Princess Charlotte wearing our clothing on their very first public engagement in Canada was a dream come true, as was designing the flower girl and page boy outfits for Pippa Middleton’s wedding. I also love seeing the images that come through on Instagram and when clients directly share how much they love our clothes. How has business changed since the first time you spotted one of the Royals in your designs? It certainly helped spring board us from being a “kitchen table start up” to a brand with a strong global platform. We now ship to over 100 countries, direct to consumer, all fulfilled from our team in the UK. Why do you think you are one of the preferred brands of so many Royals? I like to think that they appreciate my eye for traditional and conservative design. There is an expectation for their children to be seen a certain way in public and I help them achieve that. I’d also like to think that they wear Pepa & Co. for the fact that our clothes are made ethically, slowly, and with true integrity.
From above: Royal portrait of Queen Elizabeth II surrounded by her grandchildren and great-grandchildren. On her lap, Princess Charlotte wears Pepa & Co., as does
What’s next for Pepa & Co.? In addition to launching Autumn Winter ‘21 right now, we want to find other ways to speak to our global customers through pop ups and collaborations, as well as expanding into different product categories. Stay tuned! ◆
Prince George to her left; a pink smocked dress from Pepa & Co. Opposite page, from above: Flower girls and page boys dressed in Pepa & Co. at Pippa Middleton’s wedding to James Matthews in 2017; Prince George wearing Pepa & Co. with Lupo, his family’s dog, at their home in Norfolk in 2016.
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