A concept store has a purpose of selling in a place where new ideas are put together. It has a tendency to propose a new shopping experience for shoppers around the created theme. Innovation, creativity and the genuine of the concept store are the DNA of it that differentiates it from any other retail or department store.
The Purpose of this project is to develop a deep analysis for two different conceptstores by looking into their business idea, structure, strategies, policies, retail channels and products.Also, it will identify the business from the marketing perspective considering its target customer, offered services and promotion activities.
This project doesn’t relay on how successful the 2 businesses are in the current market. However it focuses only on analyzing the 2 concept stores and compare how each one operates differently from the other based on 2 main criteria of:
1: Start up concept store and well-established concept store
2: Two different countries in Europe
