Excellence Now - Issue 17

Page 17

Awards tell others that you care, one of the most telling accolades an organisation can have is an award for something that it has done well and can be extremely proud of.

It is clear that Awards give you an edge, in our increasingly competitive global market, the world has become a very small and easily accessible place. We can source what we need from multiple suppliers, countries and continents. We can deal with people who don’t speak the same language, don’t use the same currency and don’t have the same political frameworks or affiliations as we do. So it is increasingly important to be able to give yourself an edge when it comes to persuading people to deal with you rather than someone else who on paper offers the same product or service as you. Awards can give you that edge, and can also render price less important. Awards have the ability to bring with them a true strategic advantage. A research study by Hendricks

& Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers. So what about the small organisations? Surely these kind of corporate awards are just for large businesses? Absolutely not, with it being more difficult as a small organisation to gain credibility in the marketplace and set yourself apart from the rest, a European accreditation can act to do just that along with the added value that you can involve perhaps all of your staff in the process and enable you to develop in your people a true understanding of your organisation. Research shows that smaller award winning

Awards bring discipline and awareness with many of our members valuing the process of entering for the award more than the actual award itself.

@qualityscotland

Quality Scotland

companies experienced a 63% increase in operating income and a 39% growth in sales when compared to non-winners.** Some of our winners will be sharing their stories over the coming months on the benefits of going through the awards process and the difference it has truly made to their organisation. There are no better people to showcase the true value of an evidence based award than those that have lived and breathed it. More information on the Scottish Awards for Business Excellence.

*University of Leicester research for the British Quality Foundation and the European Foundation for Quality Management. **British Quality Foundation research based on experience in the USA.

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