OBTAINER Magazine Jan 2012 Issue

Page 62

Innovation Strength by FitLine is using stevia in Europe to set

Simple. Successful.

New Standards. Die PM-International AG setzt als erstes Unternehmen in der Nahrungsergänzungsbranche auf die fast kalorienfreie Süßkraft von Stevia und hat das Geschmacksproblem gelöst! Since December 2, 2011 it has been official! Stevia sweeteners have been approved for use in Europe as food additives called “steviol glycosides E 960”. Sweeten with a “natural” sweetener! It is possible – and with FitLine’s innovative strength in an absolutely unique and “tasty” form!

Experience Results..

Stevia (“stevia rebaudiana”), the new sweetener is almost calorie-free, suitable for diabetics and not harmful to teeth. Usual sugars and sweeteners can be easily replaced by it. Stevia’s victory campaign seems to be preordained, except for one “fly in the soup” – stevia typically tastes of licorice and has a bitter or metallic after-taste. PM-International, awarded as one of the top innovator’s in Germany in 2011 for the 10th year in succession, has been planning the use of stevia as a sweetener in the FitLine products for a long time and has completely solved stevia’s taste problem by its own intensive research and development. Stevia is being used in the FitLine products in a masked form, i.e. they are sweetened 100% exclusively with natural steviol glycosides from stevia and taste neutral with the sole exception of “natural sweetness”. PM-International is the first company in Europe to use steviol glycosides from stevia in a masked, neutral-tasting form as soon as this had been approved on the market. Q FitLine Zellschutz (Antioxy) Q FitLine Activize Sensitive Q FitLine PowerCocktail Junior

Q FitLine Basics Sensitive Q FitLine Restorate Sensitive Q FitLine Fitness-Drink

A fantastic unique selling characteristic for FitLine and PM-International. That is pure PM innovation! According to

Good Manufacturing Practice

Made in

Build your business with PM-International and our top product brands!

GERMANY

Would you like to be introduced to our premium quality products and business? We will be pleased to take time for you and make ourselves available for a personal appointment. More Information about PM-International and our business idea for you in direct marketing can be found under: www.pm-international.com

Contact: International Sales Development An der Hofweide 17

PM-International AG 67346 Speyer, Germany

Telephone: + 49 6232 296 - 230 isd3@pm-international.de

Simple. Successful.


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OBTAINER Magazine Jan 2012 Issue by QNET Ltd - Issuu