INDUSTRY INSIDE
QNet Draws Crowds in Kuwait with F1 Show Car QNET’S MARUSSIA FORMULA ONE SHOW CAR WORLD TOUR EXHIBITS ITS FORMULA ONE CAR AT AVENUES MALL IN KUWAIT. THIS SPECIAL EVENT HAS CAUGHT THE ATTENTION OF MANY PEOPLE INCLUDING KUWAIT'S BIGGEST TELEVISION STATION ALWATAN. THE FORMULA ONE CAR WILL BE ON DISPLAY UNTIL JANUARY 18, 2012. The Formula One car has been in nine differ- ent cities including Malaysia, Singapore and In- dia. It all began in November 2010 when Dato Vijay Eshwaran, executive chairman of the Q1 Group of Companies and Sir Richard Branson of the Virgin Group, announced a three-year partnership between Marussia Virgin Racing and QNet. Since then, the racing team has been UHIHUUHG WR DV ³0DUXVVLD ) 7HDP ´ Before this, QNet was involved with sponsor- ship of other motor sport events including Formula BMW, Formula V6 and the GP2 Asia series from 2004 till 2009. The sponsorship of Formula One motor car racing was a natural progression in 2010. Through these campaigns, QNet hopes to reach many people, educating them more about the sport. QNet today distributes a wide range of wellness and lifestyle products and business opportuni- ties through its e-commerce platform, to mil- lions of customers worldwide, with a global presence in over 30 countries. QNET has had an exclusive interview with Alwatan TV about the direct selling business in Kuwait and the power of QNET’s partnership with the Marussia F1 Team.
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OBTAINER WORLDWIDE 01/2012