INDUSTRY INSIDE
minded people can now drink it with confidence. Nutrition products and supplements are tested against the WADA prohibited substance list and all tests are undertaken using ISO17025
As a final note, the successful couple expressed their gratitude
accredited methods, which means results are reliable and testing
to the entire management team of MonaVie and to their family
is of a high quality.
and friends for their unwavering support. Becerra further adds, “I learned that the grass is always greener where you decide to
The pleasant tasting energy drink is made from a blend of antioxi-
water it. I chose to water my lawn at MonaVie. And today it is
dant rich fruits including the Brazilian superfruit acai and maqui
ever so ripe with the brightest green colors.”
and it helps to increase performance, endurance and concentration. Calvin and Shannon Becerra truly make a promising addition to Jeff Graham, Executive VP of Global Product Strategy states
the MonaVie Royal Black Diamond Team.
that “MonaVie entered into a collaborative relationship with Informed-Choice in 2009 as part of our ongoing efforts to ensure
Staying true to its philosophy of social responsibility, this coming
MonaVie products can be safely consumed by professional and
October 7-14, 2012, a general expedition will be hosted by Mona-
amateur athletes. We are committed to providing you with safe,
Vie’s the MORE Project in Brazil. This expedition aims to famil-
efficacious products that are supported by science.”
iarize participants with the daily life of children living in the slums or favelas of Brazil. The eight-day mission will consist of site visits
MonaVie recently also gained its latest Royal Black Diamond
to the various More Project programs throughout the country.
executive members, Calvin and Shannon Becerra, a married
Participants will have a chance to meet all the children sponsored
couple from Corona, California.
by the foundation. They will be sharing meals with the kids, along with book reading sessions and other activities to promote bond-
The couple ventured into the MonaVie company in 2007 but they
ing and camaraderie. The expedition will also include a day trip
claim that getting to this prestigious rank has not always been
to Rio de Janeiro to visit Brazil’s famous beach sites.
easy. “The journey to Royal Black Diamond in MonaVie has been quite an adventure. I say adventure because it was truly a roller
MonaVie continues to gain momentum internationally as the
coaster ride of ups and downs, twists and turns, eventually arriv-
company seeks to change peoples lives for the better!
ing at its destination. Although, the ride is not done; we still have a much bigger adventure in front of us,” says Calvin Becerra. But the hard work paid off for Becerra when he reached the status of Black Diamond after his first 8 months in MonaVie, making him the youngest Black Diamond executive at the age of 27. The couple credits MonaVie President of North America and Europe, Randy Schroeder, for helping them get through the ups and downs of the business. “Randy Schroeder is my mentor, and I give credit to him for engaging the leaders of my organization in a process of a proven predictable pattern of activities that resulted in duplication of these same activities into the deepest depths of their businesses,” Becerra claims.
07/2012 OBTAINER WORLDWIDE 29