B. A way to measure results
C. The identity of the responsible person
D. The identification of resources needed
E. All of these In a marketing plan, every strategy must include an implementation element. Sometimes these are called action plans or programs. Each must discuss timing, assign persons responsible for various aspects of implementation, and assign resources necessary to make the strategy happen.
AACSB: Communication Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-05 Use the framework provided for marketing planning, along with the content in future chapters, to build a marketing plan. Topic: Tips for Successful Marketing Planning
87.
One part of a marketing plan should identify what to do if things go wrong. This section is called ________.
A. Contingency planning
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