Amanda, 31 Working mother, college degree Have to juggle with daily busy schedule of tending to her children. Do not have the time to do grocery shopping in supermarket. Goal: To be able to shop online effortlessly, without any trouble.
STAGE
USER ACTION
THINKING
FEELING
BROWSE PRODUCTS FOR HOUSEHOLD USAGE
Typical Bulk Shopping at Amazon website. Amanda needs to restock Tide detergent for her laundry. She looks prices that are affordable and sold in a bulk.
EXPOSURE THROUGH SOCIAL MEDIA PLATFORMS
Discover about Amazon New Product. Hears about the product first hand through digital advertising and emails sent from Amazon.
EXPERIENCE MAP Amazon Dash is created to ease the buying process of products for a typical household user. It would allow shoppers to reorder frequently used domestic products like laundry detergent or paper towels with the click of a real-life button. It is not simply a matter of practical eff ciencny but of a proactive, preemptive way of living, in which ineffeciency is thr worst kind of waste.
INTERESTED IN NEW DEVICE
Takes time to think about purchasing the product. Makes the effort to see if any products used by her are sold in Amazon Dash.
LEARNS PRODUCT
Decided to purchase product to give it a try. Influence mainly from affordable price through social media and word of mouth.
USES PRODUCT
Receives product after two days for prime membership. Reads setup processes to understand how it works
Nice packaging, looks appealing and portable. However, will this product work? Going through the usual pairing procedure. Wonders why only a specific brand is used for the product sold
Excited, Anticipation, Curiosity Quick and effecient pairing process Contemplation about the brand types