Executive Summary Beaux is an online retail shop that offers resale and new merchandise fashion concepts for modern men.
What is a ‘Modern Man’? a. b. c. d.
“I Keep up with changes in styles and fashions.” “I really enjoy clothes shopping.” “I spend money on personal care/grooming products.” All The Above
Mission Statement Beauxâ€™s mission is to create a business of confidence, composure, and consistency, provide our customerâ€™s with great products and build a business of relationship to enhance our customer experience.
Company Goals and Objectives To Have Confidence: Offer trendy and modern merchandise for our customer. To Have Composure: Offer superior customer service and service outlets to create a business of loyalty and relationships To Have Consistency: To continuously innovate our business, customer service experience, and service outlets to enhance our customer experience.
Tag Line Confidence. Composure. Consistency.
Products and Services
Blazers & Jackets
Shirt & Tees
Sweatshirts & Sweaters
Accessories & Moreâ€Ś
Price List Men’s Blazers: $49.94 - 189.00 Men’s Jackets: $34.99 – 150.00 Men’s Tops Shirts (Long/Short) $12.95-89.99 T-Shirts/Vests $9.99 – 69.99 Sweatshirts $10.00-90.00 Sweaters $10.00-90.00 Knitwear $15.00 -79.00 Men’s Pants Chinos $19.99 – 105.00 Denim $29.99 – 109.99 Shorts $17.99 – 59.99 Men’s Accessories Jewelry $9.99 – 79.99 Bags $10.00 – 110.00
Target Market The Modern Men Age 18-34 (Generation Y) Key Characteristics Fashion Conscious Men Like to Shop Like to Look Good Race All Race is what we strive for. Income Level Dependent: $100,000 or more Independent: $18,100 â€“ 40,500 or more
Target Market continued… Occupation Musicians, Artist, Professionals, “Behind Scenes” Media/Fashion, Design & More! Hobbies Music Shopping Reading Technology/Social Media Proficient in a wide range of skills (cooking, art, sports, etc. Education Attended College or Graduated
The Need Competition The following competitors compete with Beaux on 3 Major Levels: • Service Outlets • Merchandise Selection/Variety • Price Points
Competitor 1 The Outsiders Closet • Offers Great Vintage Pieces • Offers Merchandise for Home, Women, Men, and Unisex. • Access it website through PC and application on your smart phone.
Competitor 2 Copious • Focused on Social Media • Offers Luxury and Contemporary Apparel Brands for Women and Men • Also offers home décor, accessories, books, and do it yourself crafts. • User can make an account to sell and buy items.
Competitor 3 Trunk Club – Indirect Competition • Personal Stylist • Combine Top Brands, Expert Services, and Unparalleled Convenience • Great Way For Guys to Discover Awesome Clothes.
Marketing Strategy Beaux goal is to provide product for the Modern Man. Our marketing strategy will focus heavily on sales promotion, niche positioning in the market, creating loyal relationships with customers, and continuing to source out new ways to innovate our business.
Niche Beaux compete against its competition by offering merchandise from two different concepts: Resale Merchandise and Merchandise from Independent Vendors.
Strategy • Offer exclusive pieces, limited sizes, and a broad ranges of sizes in American and European. • Be very selective in our merchandise selections and create a guideline to stay consistent. • Source independent vendors in New York, MODA, LA, Atlanta, Miami, Toronto, and Europe • Offer our product to women as well!
Long-Term Strategy • Virtual Sales Associate • Pop-Up Shops • The Beauxman Look Book
Start-Up & Financial Plan
Start –Up Investment Start-up Expenses Domain Name Registration: iPage
Web Site Suite • Security Suite • Marketing Suite • Support Suite • Design Suite
Web Site Development
Sight – Hosting Start-Up Inventory Total Start-Up Expenses
00 (monthly) $5,000. 00 00 $10,000.00 $9,160.
Start-Up Investment Assets & Capital Capital Reserve
Financial Plan 12 Months Profit and Loss Projection
Resume Quinterious A Brown A: 3112 The Valley NE Atlanta, GA 30328 P: 229.869.9693. E: firstname.lastname@example.org OBJECTIVE Enthusiastic and dedicated individual seeking employment with a respected fashion company, enjoys utilizing creativity and ingenuity to create visuals, detailed oriented, organized, and multi-tasker with the ability to meet all appropriate deadlines Skills Merchandiser Creative Visual Great with Social Networking Up-To-Date with Fashion Trends Natural Affinity for Computers and Technology Exceptional Customer Service Skills Adobe Creative Suite [CS4-CS6] Excellent Communication Skills MAC Operating System Leadership Skills Windows Operating System Emotional Intelligence Professionalism Confident, Composure, and Consistency Education The Art Institute of Atlanta Atlanta, GA Bachelor of Arts, Fashion & Retail Management Graduate: December 2013 Experience Old Navy, Gap Inc. Alpharetta, GA Merchandise Specialist / Sellebrity October 2013 - Present Responsible for the Visual in each Department and maintenance of merchandise. Knowledgeable of all Services, Products, Sales and Promotions Product Placement/Truck Shipment Processing (Merchandise Placement and Processing) Assist and assure that Jenny & Mike is well taken care of Know all job skills and responsibilities and able to perform all positions. Lands’ End Atlanta, GA Visuals Store Lead March 2013– September 2013 Responsible for visual presentation of store to increase sales profit and make store look presentable Build, set, and move floor fixtures, shelving and tables, and etc. for floorset Dress mannequins, window displays and responsible for signage around the store. Competitive Salesman. Always made sale goals! Able to perform all position and responsibilities. ALDO Shoes Atlanta, GA Sales Associate and Stock Lead November 2011 - August 2012 Maintained sales floor, set window and shoe displays within retail store Lead Stocker, involved in handling and shipping orders as well as stocking incoming inventory and placing new inventory on sales floor Illustrated great teamwork skills to succeed in sale goals Demonstrated communication and sale skills by assisting customers with shoe and shoe product purchase
Of ficial Logo
Spring 2014 Promo Ad
Website http://editor.wix.com/html/editor/web/renderer/edit/3 1ce15b5-45d0-4055-91a2-192b5e15af29? metaSiteId=e2d3e438-1f14-45f5-bc715a4e8413f0c5&editorSessionId=8227179D-FB03-4B08A590-201D3BDBFBB9
Published on Dec 12, 2013