Bringing the best in cycling to the head of the field
CALL UP Product / Tech / Trends / Know-How / from QBP and Friends Online at qbp.com/call_up
january/february 2016
IN THIS ISSUE
Tech, Trends, & Know-How 6 Energize Apparel Sales 14 Attitude Adjustment Online Exclusive: Increasing Profit Through Margin Maximization
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Product 4 Crank Brothers: Internal Affairs 10 Louis Garneau: If the Shoe Fits 18 SmartWool: Smarty Pants 22 Five Ten: All Laced Up
lead out / about this issue A Shift in Equality
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’m Lauren DiMartino and I’m the Softgoods Category Sales Manager at QBP. I’m proud of this issue of Call Up because it touches on a few different topics that I hold dear to my heart—the first being making the industry a more welcoming place for women. We in the bike industry need to stand up for, and provide products for, women. We should be inspiring, educating, and prompting more women to seek a career in the industry. I truly believe that helping more women thrive in their careers and encouraging more women consumers to ride bikes matters and will bring your shop success and longevity. I’ve worked in bike shops and taught women’s clinics all around the country. I know speaking to and selling to women can be challenging—from understanding how to merchandise, to teaching your staff the best practices in interacting with women, to actually selling women-specific bikes. I get it. However, it all starts with the atmosphere of your shop. Bike shops can be an intimidating place for women, and as such it’s our job to make them feel welcome when they walk through the door. In this issue, we talk about hosting open shop nights for women and how they can help move the needle of equality forward. Also in this issue, we’ll talk about the importance of properly merchandised apparel in your shop. Keep your apparel section fresh so that customers get a real shopping experience when they come in. The ability to try on clothing and always find something new is a great way to ensure your customers keep coming back. Studies show that customers who try on clothing are not only 75% more likely to buy, but they will also buy four times as much as someone who doesn’t get to try on apparel. That’s a serious difference in sales dollars!
Bike shops can be an intimidating place for women. It’s our job to make them feel welcome when they walk through the door.
on this page: Crank Brothers women’s team riders getting ready to shred Italy. Photo courtesy of Crank Brothers
Cover photo courtesy of Easton
CALL UP / Volume 3, Number 1 / Jan/Feb 2016 Published by Quality Bicycle Products 6400 West 105th Street Bloomington, Minnesota 55438 www.qbp.com/call_up Customer Service: 800.346.0004 customerservice@qbp.com If you’d like to stop receiving a paper version of Call Up, please contact Customer Service. All brands, trademarks and content in Call Up is the intellectual property of QBP or our vendor partners, all rights reserved. © Quality Bicycle Products, Inc. 2016
Online Exclusive qbp.com/call_up
Increasing Profit Through Margin Maximization While business owners would always prefer higher gross margins, they often lament that they feel stuck where they are. In this third installment of our Business Building series, we’re going to dive into the nuts and bolts of margin maximization. We’ll examine how create a plan and execute it, but we’ll leave it to you to worry about what to do with all of that extra money.
2 Mallet DH Race Pedal
1 Mallet Enduro Pedal
3 Stamp Pedal
PD8248 / CB184R
PD8245 / UC184M
PD8265 / OG160Q
The ultimate enduro pedal features a concave body, six adjustable pins on each side, traction pad technology for customizing pedal/shoe fit and a ribbed body for traction when not clipped in.
Chosen by seven of the top ten UCI pro downhillers. A large concave body and eight adjustable pins allow for secure foothold when not clipped in.
Concave pedal with minimal profile height and ten adjustable pins per side. Large and small sizes are available for optimal shoe/pedal interface.
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Internal Affairs While Crank Brothers pedals look great on the outside, it’s what’s on the inside that makes them stand out. For its 2016 line, Crank Brothers
partnered with some of the best bearing suppliers in the world to deliver increased longevity, durability, and performance. Featuring an all-new doubleseal system that prevents contamination of the internals, Crank Brothers pedals are built to perform in the most extreme trail conditions.
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5 Candy 7 Pedal
4 Double Shot Pedal
6 Candy 11 Pedal
PD8270 / HX97Y
PD8233 / MW184S
PD8230 / WN540F
Hybrid pedal with one side for clipping in and the other for riding flat. Molded traction ribs and diamond plate area provide secure footing.
Competition-oriented pedal has traction pad technology, which allows for a customizable shoe/pedal interface and great power transfer. Chamferred leading edges help reduce rock strikes.
Ultra-light race pedal with titanium spindle and wings has been updated with traction pad technology, ribbed body, and chamferred leading edges.
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ENDURO CARTRIDGE BEARING
IGUS LL-GLIDE BEARING
DOUBLE SEAL SYSTEM
Premium outboard bearing
Premium inboard bearing
Double-lip internal seal
Included on all 2016 clipless pedals. Designed specifically for pedals with better corrosion resistance, materials, and tolerances.
Exclusive formulation for Crank Brothers, included on all 2016 pedals, performs in the most adverse conditions.
New external seal included on all 2016 pedals prevents contamination and extends life of pedal. JANUARY/FEBRUARY 2016 / 5
Tune up / tech tips and info to boost your know-how
Energize Apparel Sales
Your shop should carry clothing that improves the experience of riding. But the same old “put it on the floor and hope it moves” approach doesn’t cut it anymore. With industry expert Mercedes Ross, we’ve put together suggestions for strategic ordering and merchandising that will help make apparel profitable. Carrying cycling specific clothing can be a big draw to your store. It can be profitable too, if you plan and sell it well. Mercedes Ross, owner of Merchandising Werx LLC and merchandising advisor for Giant Bicycles, knows all too well, though, that many retailers fear the apparel department. She points to five reasons that are generally to blame.
What Your Clothing Says About You
Common Problems with Selling Apparel
When Ross works with retailers, she starts by analyzing who their consumer is. By looking at the volume of consumers walking in the door, the traffic flow in the store, and analyzing the cost of the bikes being sold, she can make some accurate assumptions about what kinds of apparel customers will find appealing and at what price points. She explains, “If you are only selling twenty high-end road bikes a year, don’t stock forty high-end jerseys. Oftentimes I ask a retailer what they sell the most. If they say ‘mountain bikes’ and there are only two types of mountain bike shorts on the rack…well, that’s an issue.”
• Dealers make incorrect purchasing decisions. • Dealers are not clear on who their consumer is. • It is not merchandised well. • Staff is not interested in selling it. • Dealers mark it down too late and end up with a big rack of stuff. We’re here to help make those concerns and cycles a thing of the past. There is a rhyme and a reason to successfully selling apparel.
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The apparel you choose to carry in your store plays a big role in your merchandising display. Begin by asking yourself, “What is my store all about anyway?” The apparel you offer should fit your brand. It should also appeal to your customer base!
Not carrying triathlon gear in a mountain shop is obvious, but maybe you don’t need Lycra in your store if you’re trying to promote casual commuting, even if it is technically “cycling clothing.” These days, there are more choices than ever, so you can really tailor your offerings to the customer base you serve best.
Determining What to Stock • What makes your store different from other shops in town? Are you a bicycle store with something for every cyclist, or did you open a shop to cater to a specific discipline? • Is there an opportunity to put passion and expertise into your selections? Stocking apparel that you and your staff use, understand, and can talk about fluently adds to the product’s appeal! Even if you think you know everything there is to know about the clothing you sell, whenever possible have reps for the brands you carry host tech classes for their products. This is just as important as any bike tech class, maybe even more so if your staff is not comfortable selling apparel. Let the staff know why you chose the lines you did, and what the difference is between the lines as far as fit, price, and availability, so they are more comfortable helping consumers out.
Carrying cycling-specific clothing, whether it be for riding or just for those who’d like to show the world how much they love riding, can be a big draw to your store. It can be profitable too, if you plan and sell it well.
Building Displays Men and women have different agendas, needs, triggers, and imaginations when they shop. We all know it, yet many bike shops seem to deny it! Creating a distinctly different men’s and women’s section is important. Ross’s advice for merchandising begins with, “Men’s and women’s sections should be close-by each other, as it is not uncommon for women to buy men’s jackets for themselves, and oftentimes do the shopping for the men in their lives.” These sections can and should be differentiated with forms and mannequins. Even half of a female form on a shelf can identify the women’s department.
Merchandising Tips • Organize clothing by like items and categories to make finding them easier. Or merchandise by color, or combinations of color, to help customers visualize outfits or things that may go together. • Use mannequins to show complete outfits from head to toe, by layering them with helmets, shoes, socks, bike gloves, glasses, goggles, etc. • Use mannequins to layer seasonal essentials like base layers, jerseys, arm warmers, jackets, and backpacks. • Display high priced, new, or exciting merchandise on end caps to draw attention to them. Always use the most colorful piece as the focus. • Face all the hangers in the same direction. Use size tags or size balls for ease of shopping.
Creative Displays
Establishing Order Quantities Ross says, “Once the retailer has established who the consumer is, they need to commit to enough product to make a statement. Here is where the merchandising comes in.” But first ask yourself, how much available space for apparel do I have?
Inventory Considerations • Use the space wisely to tell your story without clutter or an overwhelming selection. • Offer a size run of each item. Buying one or two of each item doesn’t make a statement, and the product won’t sell. • Offer good, better, best of each line, depending on space, of course. • If a store is small, carry two different apparel lines, and if it is larger, obviously more lines are possible. But making sure you have room to actually display them is important. • Fight the urge to stock equal numbers of clothing in every size, or every color choice offered. Keep in mind that mediums and larges will always be your biggest sellers.
• Think beyond four-ways and standard fixtures. Antique and second-hand furniture can create interesting displays for clothing. They’re not too expensive and they create a unique feeling in your store. • Use waterfall racks, vertical racks, and matching hangers if possible. • Consider adding a few marketing pieces that are eye-catching and colorful to grab attention and help tell the story you’re trying to tell. • Change display locations and presentations often, and make them seasonally relevant. It keeps customers interested, browsing, and coming back often. It also gives the appearance that there is a bunch of new merchandise all the time, when it may just be in a new location.
Stocking apparel that your staff uses, understands, and can talk about fluently adds to the products’ appeal. JANUARY/FEBRUARY 2016 / 7
Display Maintenance
Unsold Clothing Inventory
Effective merchandising takes work! Clean, orderly, intuitive, and easy-to-shop displays don’t stay that way on their own. Ross says, “Maintenance of the apparel department has a direct effect on sales. Have a system for back stock and reordering that always keeps the racks full. Making sure size runs are reordered is just as much a part of merchandising as having the product to begin with. Apparel purchases are often spontaneous, and for some shoppers, waiting is not an option.”
There are good ways and bad ways to move unsold clothing inventory. Just because the apparel is at the end of its model year doesn’t mean it doesn’t still have value, so don’t put it in heaps or in a dark, low-traffic area.
Daily Checklist
• Indicate that the merchandise is on sale with signage.
• Mandate that employees clean apparel racks and keep them merchandised. Remove empty hangers, straighten products on hooks, and fold clothing constantly.
• Each garment should have the original price and the marked down price, so the consumer can see the savings.
• There is a fine line between having enough and not enough! Make sure racks are full but not crammed. Represent size runs but know that extra small, small, and extra large will sell few and far between, with medium and large making up the bulk of sales. • Once a new display is finished, take a photo so other employees can replicate it at the end of each day. • If items off a display have been sold, have a backup outfit ready to go in its place.
A Dynamic Women’s Department Merchandising to women is less difficult than you think. Ross says simply, “Make a great first impression. If women see a well thought-out section just for them, they‘ll shop it and appreciate your efforts.”
Rules to Follow • Women are likely to walk away if they don’t see their size. Have a full size run available and clearly marked. • Women shoppers are more likely to buy an item if they can try it on first! Using your storage closet as a dressing room will not cut it; make sure your dressing room is clean and has a real door with a lock. • When buying for women, creating color stories within each line is valuable. Knowing where in the apparel section those color stories are going to be merchandised is also important to keep in mind. • Stock distinctly matching gloves and socks in the women’s section with the outfits they are supposed to go with, instead of in the glove and sock sections. This also creates add-on sales. Be thoughtful, inclusive, and welcoming. Ross concludes, “If you spend a little time and effort attracting more women to your store, they will feel welcome and they will loyally shop with you.”
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Tips for Putting Clothing on Sale • Use a proper sale rack that’s as nice as your others, so you’re not giving the impression that the goods on sale have less value.
• If a large amount of sale product is left, keep the rack thin and feed it every day from back stock.
“Retailers always make the mistake of placing too much on the rack to try to get rid of it all, and it has the opposite effect.” “Retailers always make the mistake of placing too much on the rack to try to get rid of it all, and it has the opposite effect,” says Ross. “It can impact next year’s sales, because the consumer may feel that if they can wait, they’ll just get the product on sale at the end of the year or next spring.” Apparel sales can provide a boost to your bottom line. Following these guidelines will get—and keep—the ball rolling on effective clothing sales.
Minimize Back Stock Get More Turns and Add Variety with QBP QBP can ship to many shops within a day, effectively storing inventory for you! Let customers know that there are more options, and that you can have it for them fast. QBP’s huge selection and ordering options mean you don’t have to risk having too much of the wrong stuff or too many variables of the right things.
Women’s
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1 Lazer Grace Helmet HE3556 / YE192U
4 Primal Wear Women’s Mache Jersey JT3246 / MD78E
7 Swiftwick Aspire Zero Socks SK8539 / XC14M
2 Optic Nerve Voodoo Polarized Sunglasses EW6136 / JF66N
5 Louis Garneau Women’s Nova Vest JK4232 / SS46F
8 Louis Garneau Women’s Jade Shoes SH3786 / MS114Y
3 Bellwether Women’s Gel Flex Gloves GL1295 / UO36F
6 Bellwether Women’s Axiom Shorts AB9590 / GA82X
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If the Shoe Fits Since we added Louis Garneau’s apparel into our product assortment over a year ago, the brand has grown to be a valued partner and a top-seller for us and for many of our dealers. We’re extremely pleased
to now be offering Louis Garneau’s line of footwear as well! Designed with the same innovation as the rest of its products, Louis Garneau shoes are available in an array of colors and both men’s and women’s styles. You’re sure to find something to suit any customer’s needs.
1 Women’s Sapphire MTB SH3818 / BH114H
Ergo Grip 2 outsole with removable studs provide excellent walking traction and maximize mud clearing. 2 Women’s Ruby Road SH3754 / SN171P
Thermobonded seamless construction upper prevents pressure points. Boa L4 quick rail closure system. 3 Women’s Jade Road SH3786 / ED114N
Ergo Air II reinforced nylon outsole with patented multivent system for rigidity and increased ventilation. 4
4 Women’s Opal Urban SH3834 / HR109W
Thermobonded seamless construction upper prevents pressure points. Offset straps for heel support.
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Women’s
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1 100% Speedcraft SL Sunglasses EW4825 / HQ234H
4 Fox Women’s Lynx Glove GL9461 / EV44S
7 Race Face Women’s Piper Short AB3154 / CZ86S
2 Louis Garneau Women’s HTO Jersey JT4595 / SC52G
5 Fox 6” Socks SK0882 / GO14I
3 Fox Women’s Flux Helmet HE0764 / MW120Q
6 Pearl Izumi Women’s X Alp Seek VII Shoe SH6824 / ET118D
8 G-Form Pro-X Knee Pad PG0316 / FR86F PG0331 / WD86U
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Women’s
COMMUTER
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1 Lazer Motion Helmet HE3581 / KS54W 2 Native Sidecar Sunglasses EW8184 / EF140L
3 Louis Garneau Women’s Edge CT Jersey JT7313 / TA76C 4 Louis Garneau Women’s Stream Zappa Baggy Shorts AB5730 / ZP92F
5 Banjo Brothers Metro Backpack BG8151 / MB84Q 6 SockGuy Whiskers Sock SK0139 / TZ12D 7 Keen Women’s Commuter 4 Sandals SH7119 / OD130R
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digging deep / exploring the industry
Photo by Christina Pearson
In the primarily male-dominated world of cycling, Grease Rag is creating spaces where cyclists from underrepresented groups have a chance to thrive.
O
n a Tuesday morning in mid-September, thousands of bike industry folks took a quick second to catch up on social media before heading to OutDoor Demo for the day. What greeted them was the latest media fiasco to face our industry: a pair of socks. These weren’t just any socks, though. They featured a pair of bikini-clad derrières and were part of the Interbike gift bags that every attendee received upon check-in. That’s a lot of socks and a lot of sexism. While this example received much more media attention than others, instances of sexism occur in our industry all too often. From using women as props in advertising to disrespectful comments on rides and at events, the bike industry
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has a long history of not being an inviting atmosphere for women. Groups like the Twin Cities’ Grease Rag are doing their part to change that.
Meet Grease Rag Grease Rag Ride & Wrench is a volunteer-run group in the Twin Cities area whose main objective is to encourage and support WTF (that’s women, transgender, and femme) cyclists. They achieve this through a variety of avenues: group rides, educational seminars, social events, you name it. The group’s events create a safe haven for WTFs to grow as cyclists in a much more inclusive environment.
“We’ve organized bike camping trips for beginners, monthly nighttime rides, regular destination group rides, winter biking skill shares, and various social gatherings with the goal of making cycling in the Twin Cities more inclusive,” says Grease Rag organizer Laura Kling. “Additionally, our Facebook group is active with conversations about the challenges and triumphs that WTF cyclists face on a daily basis, including topics on gender identity, attire, equipment, and attitudes.” While Grease Rag Ride & Wrench has organized and hosted many successful events, the Wrench in its name is where the group shines—open shop nights.
What Exactly Is an “Open Shop Night”? Since the group hosted its first open shop night in the summer of 2009, Grease Rag has helped hundreds of WTFs in the Twin Cities area develop the confidence and knowledge to work on their own bikes. These safe and inviting shop spaces result in more people from underrepresented groups wrenching on and riding bikes, thereby moving the needle of equality in the right direction. The group even has a monthly open shop night specifically for WTFs of color. But what exactly is an “open shop night”? “An open shop night is a free event where all WTF cyclists, regardless of knowledge or experience, are invited to bring in their bikes and learn how to do their own mechanical work,” says Kling. “We have one or two professional mechanics on site, but most of the learning is achieved through helping one another out.” Participants at open shop nights come from all backgrounds and walks of life. Regular attendee Kristin Greeley first heard about Grease Rag at another local event and decided to check it out, hoping to fix up her old bike and learn some mechanical skills. After only a few nights, though, she got even more than that. “Once I started to understand how my bike worked—mostly by getting greasy, taking it apart, and learning how it all went back together— I quickly developed a newfound appreciation and love for my bike,” she recalls. “The more I learned, the more I was able to upgrade components, and turn what everyone would deem ‘a junk bike’ into my personal beauty.” Grease Rag currently partners with six shops around the Twin Cities to host open shop nights. Shops provide the space, time, tools, and consumable items like lubes and degreasers. The shops are chosen to accommodate different neighborhoods, but Grease Rag members are welcome and encouraged to check out different locations to find
an open shop that best suits them. At each shop, there is at least one facilitator, or a point of contact, to ensure that the night runs smoothly and to set the overall vibe of the evening. “Our facilitators have a positive attitude and relaxed demeanor to ensure the space feels welcoming for everyone who shows up,” says Grease Rag organizer Julia Winkels. “We strive to make the space accessible by working with participants on whatever bike they may
A positive attitude and a relaxed demeanor ensures the space feels welcoming for everyone who shows up. be riding. When we lose the emphasis on having high-tech gear or the latest bike, and instead meet people where they’re at, they are empowered to take bike care into their own hands, rather than relying on assistance from people that may condescend to them or make them uncomfortable.” “For me, it’s about confidence, ability, and knowledge,” Greeley adds. “I’ve built skills to support myself on rides, assist others, and to know there are always areas for improvement. I like being independent and selfsufficient and this organization has helped me achieve that with regard to cycling.”
A Win-Win Situation Open shop nights not only create safe and inclusive environments for budding mechanics, they also provide benefit for the shops that participate in them. By hosting these types of events, shops are guaranteed to have a regular night with low overhead where customers are showing up and buying things. More
than just bringing in sales, though, open shop nights help shops build a positive reputation in the community. “Having worked previously in a shop that hosts Grease Rag open shop nights, I vividly recall WTFs and people from other underrepresented groups coming in in tears because of how they were made to feel at other shops,” Winkels says. “Word of experiences travels quickly, so having a positive reputation in your local community as an inclusive shop goes a long way.” The worker-owned Hub Bicycle Co-Op in Minneapolis has been hosting open shop nights with Grease Rag for years. Worker-owner Morgan Pease says the shop’s reputation as a WTF-friendly shop speaks for itself. “Our participation in Grease Rag has helped us secure some lifelong customers,” Pease explains. “Our reputation has also allowed us to hire and maintain a more diverse and knowledgeable staff.” Pease recommends that every shop looking to connect more with its community host an open shop night. While having a group like Grease Rag in your city makes it much easier, the basics of it are something that any shop can put together. Hosting events on a consistent night helps participants plan out their weeks so they can attend. Events can be hosted on a weekly, biweekly, or monthly basis depending on your available resources. The most important thing to keep in mind is ensuring your staff is trained to be respectful facilitators. Constantly remind your staff what the purpose of the event is, and make sure no one is saying or doing something disrespectful. That includes inappropriate or crude jokes, sexual advances, and negative comments about someone’s bike or gear. The overall goal is to empower and educate a contingency of cyclists that don’t always feel comfortable in the traditional bike shop atmosphere, so anything that works against that goal isn’t doing anyone any good.
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Women’s
PARTS & ACCESSORIES
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1 Craft Women’s Bike Bra SB3012 / LO58R
4 TYR Long Hair Silicon Swim Cap MS0940 / GB16G
7 Selle Italia Women’s Diva Gel Flow Saddle SA5233 / UQ190U
2 SmartWool Women’s PhD Seamless Strappy Bra SB4854 / QT66X
5 Po Campo Midway Weekender Bag BG9024 / YG100C
8 Osmo Women’s Preload Drink Mix EB1014 / UM30M
6 Brooks Women’s B17 Saddle SA1275 / PV158M
9 DZ Nutz Women’s Bliss Chamois Cream TA6007 / AY26V
3 Timbuk2 Lux Pack BG5542 / KC220W
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10 Kiss My Face Moisturizer TA0504 / PS10R
Men’s
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1 Lazer Z1 MIPS Helmet HE3707 / KJ372R
4 Bellwether Criterium Jersey JT9520 / OR54E
7 BONT Riot Road Shoe SH2675 / HE170F
2 Optic Nerve Vapor IC Sunglasses EW6165 / AG90U
5 Bellwether Thermaldress Arm Warmers CL8987 / WX28J
8 Swiftwick Aspire Four Sock SK8546 / FP16J
3 Louis Garneau Neo Power Motion Bibs AB4012 / JB150X
6 Pearl Izumi Men’s Select Glove GL8257 / EP30Valms.
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Smarty Pants 2
Wool has come a long way since those lumpy sweaters your grandma used to knit.
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Today’s wool is comfortable, breathable, moisture wicking, and naturally odor-resistant. SmartWool uses the highestquality merino wool available to create innovative technical clothing that looks great wherever life takes you. By utilizing thermal body mapping, unique knitting techniques, and the perfect blends of materials, SmartWool truly is at the head of the class.
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1 Women’s PhD Ultra Light Short Sleeve T-Shirt BL5128 / PD80S
Mesh-knit for breathability and faster drying time. Ultra light weight, ideal for warm weather and indoor workouts, or for layering. 2 Women’s Microweight Base Layer Bottom AB4436 / MW80W
SmartWool’s lightest weight merino is great for layering and for warmth without the bulk. 3 Women’s PhD Cycle Light Mini Sock SK4813 / CL18K
SmartWool makes its women’s socks on a women’s specific last, ensuring the closest fit. Two elastics provide greater stretch and recovery to keep the sock in place. 4 Men’s PhD Ultra Light Short Sleeve T-Shirt BL5110 / UL82M
Mesh-knit for breathability and faster drying time. Ultra light weight, ideal for warm weather and indoor workouts, or for layering. 5 Men’s PhD Ultra Lite Micro Sock SK4874 / QU22N
A best seller in the assortment. Merino is naturally odor resistant and manages moisture so that your feet stay comfortable on or off the bike.
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6 Men’s Seamless Boxer Brief BL5106 / SB56J
Form fitting/mid rise boxer brief features seamless construction for comfort and breathability.
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Men’s
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1 Lazer Armor Helmet HE3223 / RM84M
4 DeFeet Woolie Boolie Yeti Sock SK0657 / JD20M
7 SixSixOne Filter Shoe SH1303 / ZL108G
2 Bellwether Men’s Power Line Jersey JT9688 / YD56J
5 Bellwether Ultralight Baggy Shorts AB0038 / NN66Q
3 Native Flatirons Sunglasses EW8188 / GS118A
6 Seal Skinz Ultra Grip Glove GL1531 / VV56Z
8 Delta XL Handlebar Mounted Phone Holder EC9024 / YS28E
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1 Lazer Magma Helmet HE3427 / XK126F
4 Fox Men’s Demo Baggy Shorts AB0487 / ZM132N
6 Fox Demo Air Gloves GL9505 / YT42V
2 Lazer AR1 Sunglasses EW8988 / HJ70M
5 Fox Launch Pro Pads PG0061 / Knee/Shin / TE84D PG0063 / Elbow / VC48W
7 BONT Riot MTB Shoe SH2659 / WP210W
3 Royal Stage 2 Men’s Jersey JT5528 / ZG60F
8 Fox DH Socks SK0792 / MZ14T
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All Laced Up Five Ten is a leader in performance high-friction footwear and has been for over thirty years. For
2016, the brand is introducing some exciting updates to its product line, including a lace version of its popular Kestrel model. Available in both women’s and men’s, the Kestrel Lace is designed to transfer power to the pedals as efficiently as possible. QBP is the exclusive U.S. distributor of Five Ten.
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2 Men’s Impact Low Flat
SH6013 / FR120K
SH6120 / IL187S
All-purpose shoe that is at home on the trails or out on the town with friends.
Popular and versatile, this retro-style shoe boasts a grippy stealth rubber sole that provides control without being clipped in.
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3 Men’s Sam Hill 3 Flat SH6158 / DA200F
Great for any terrain in any weather. The S1 outsole provides control without being clipped into the pedals. Fast drying fabrics and waterproof insole means you can hit the trails for days on end with minimal dry time.
4 Kestrel Lace Clipless SH5839 / Men’s Black/Red / KL185C SH5829 / Men’s Onyx/Yellow / FT185S SH5854 / Women’s Blue/Carbon / KW185J
A less stiff version of the Kestrel, the Kestrel Lace provides an efficient power transfer from foot to pedal. JANUARY/FEBRUARY 2016 / 23
PRSRT STD US POSTAGE PAID PERMIT 365 MIDLAND MI
6400 West 105th Street Bloomington MN 55438
ADDRESS SERVICE REQUESTED
1 Ibex Men’s Shralp Jersey JT7601 / MR164O
4 Outdoor Research Men’s Growler Shirt CL0991 / BQ86E
7 ZOIC Women’s Jerra Jersey JT7271 / YE72K
2 ZOIC Men’s District Top CL7565 / TA82L
5 Fox Women’s Forever Tech T-Shirt JT7458 / YM34E
8 Dare 2B Women’s Jammer Shirt JT3938 / GH60M
3 Ibex Men’s OD Crosstown Polo JT7616 / WL142A
6 Bellwether Women’s Vista Jersey JT9704 / TE52M
Women’s & Men’s
CASUAL
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