Polyester Prince

Page 27

Junagadh named Rathibhai Muchhala and Narottambhai Doshi. Dhirubhai also enlisted the services of old acquaintances from Aden, including Liladhar Gokaldas Sheth, who had been a dealer in textiles, coffee and foreign exchange in Yemen, Burma and Aden (suffering several bankruptcies along the way) before settling back as a foreign exchange dealer in Bombay in the 1950s. Dhirubhai quickly became a familiar figure around the streets of Pydhonie, the synthetic yarn trading district of Bombay where Gujarati merchants then did their business sitting on spotless white canvas gaddi floor-coverings, entering trades in compendious ledgers, and consuming endless cups of tea thick with sugar, spices and hot milk. From late morning until about 4 pm, Pydhonie was busy with trading as dealers made forward trades, trying to guess the future price of yarn of this or that micron size. If cotton and silk had been the materials of India’s textile industry right from the old handloom days to the industrial looms of the early 20th century, by the 1950s the industry and its consumers were hungry for the artificial threads created by modern chemical science. Nylon, viscose and polyester were cheap, hardwearing, quickdrying and crease proof, and could imitate both cotton and silk. The problem for yarn dealers at Pydhonie was not usually to find buyers but to secure supplies. The tightening of industrial controls and import quotas since Independence had choked supply of these luxuries as the economic Brahmins of New Delhi channeled national resources towards new complexes making capital goods such as power stations and steel mills-what Prime Minister Jawaharlal Nehru called the ‘Temples of modern industry’. India had one viscose factory owned by the Birlas, and one government owned nylon plant. The first polyester fibre plant did not open until the 1970s. These domestic factories supplied only a small fraction of local demand from textile weavers. Smugglers supplied some of the demand, bringing in yarn by either misdeclaring cargoes at regular ports or simply running small ships to the numerous creeks and beaches of India’s west coast. Made-up textiles were also smuggled as well, via Dubai or Singapore. Indian visitors to Japan’s artificial textile industries, then in their great postwar expansion phase, recall seeing vast production of sari-length material, for which officially there was no open market in the subcontinent at all. The other source came from the strictly controlled import licences given to registered exporters of textiles, allowing import of raw materials worth a certain percentage of their export earnings. Like many others, Dhirubhai realised that these import or replenishment licences (known as REPS) were as good as money, even though some of them were officially not transferable and imports had to be made by the actual user’s of the materials. By paying higher margins than any other traders, Dhirubhai soon became the main player in the market for REP licences. The margins were tiny in the trade itself - but his dominance also put him in the position of being able to turn on and off much of the supply of yarn into the Indian market. Suresh Kothary, whose family business was importing agent for Du Pont products including textile fibres, chemicals and dyes from 1958 to 1993, and also active in yarn trading, remembers first meeting Dhirubhai in 1964 at the Masjid Bandar office. Dhirubhai would often drop by at Kothary’s shopfront at Pydhonie thereafter, lounging on the white cotton mattress and drinking tea or coffee. They were in effect rivals, as Dhirubhai mostly imported his yarns from Asahi Chemicals in Japan or Ital


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