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Resource: Assigned readings, Electronic Reserve Readings, the Internet, and other resources
Write a 1,050- to 1,400-word paper. In this paper be sure to address:
Describe how research is used in your organization or an organization with which you are familiar and how it can be used more effectively.
Detail current research and the areas in which you think more research is needed.
Format your paper according to APA standards.
Week 1 DQ 1
Your company is interested in evaluating customer satisfaction with a new hand-held computer product. What are the general research methods that you should consider in developing this research?
Identify a specific hand-held computer product.
Include and attach at least one cited reference in support of your answer.
Post your initial substantive 200-250 word response to this forum as scheduled, Wednesday, 26 October 2011.
Week 1 DQ 2
What are the benefits and drawbacks of conducting web-based research as opposed to traditional strategies?
Include and attach at least one cited reference in support of your answer.
Assumptions: An off-the-top-of-your-head answer will not be sufficient here, offer objective evidence to support your conclusions.
Week 2 Individual Assignment From the Reading
Resources: Business Research Methods
Write a 150-word response to each of the following questions:
Chapter 5: Discussion Questions 2 and 3
Chapter 7: Discussion Questions 1, 2, and 5
Week 2 DQ 1
When does anonymity make a difference in the accuracy of responses?
Week 2 DQ 2
Describe how to apply survey research techniques to solving a management problem. Please provide specific examples and include at least one relevant reference to support your assertions.
Week 3 Individual Assignment Experimentation Critique
Resource: University Library
Find a research report that uses experimentation.
Write a 1,050- to 1,400-word critique on that experiment.
Describe the independent and dependent variables used in the study.
Comment on the sampling used to gather subjects, as well as on the reliability and validity of the study.
Only journal articles reporting actual experimentation are appropriate for this assignment—magazine or newspaper articles, opinion pieces, and commentaries are not appropriate. Here are some tips for selecting an appropriate article:
If using the ProQuest database, check the box next to “Scholarly journals, including peer-reviewed."
Look for an abstract at the beginning of the article.
Make sure the article includes a description of the independent and dependent variables and the sampling plan.
Format your paper according to APA standards.
Week 3 Team Assignment Research Report and Presentation Part 3 Progress Report
Resources: University Material, Project Overview, or another topic approved by the faculty member
The Learning Team should focus on questions that will be part of a survey used to research the topic. Consider the various types of questions you could ask on this survey:
Learning Team Deliverable (Label Week 3 – Research Questions (Post in Learning Team for Instructor to Grade)
What are some of the advantages and disadvantages of the various types of questions, given your research methods, population, and sample?
Select a type of question most appropriate to your purposes and choose a response scale
Develop five to ten questions that are representative of the survey you are proposing.
Collaborate with your team for this assignment that is due in Week Five.
Week 3 DQ 1
What are the ethical implications of observing employees in the workplace without their knowledge?
Support your assertions with objective evidence in the form of cited references other than the Cooper and Schindler text.
Week 3 DQ 2
What type of observational study could you use to determine the productivity of an assembly line? Please provide specific examples and support your assertions with objective evidence in the form of cited references other than the Cooper and Schindler text.
Week 4 Individual Assignment Scaling Study
Resources: Assigned readings, Electronic Reserve Readings, the Internet, and other sources
Develop a short questionnaire of 5 to 10 questions and distribute it to at least ten people.
Use at least two different types of questions in the survey.
Analyze the responses and comment on the validity and reliability of your questionnaire.
Write a 1,050- to 1,400-word paper in which you describe your results from this short study.
Format your paper according to APA standards.
Week 4 Team Assignment Research Report and Presentation Part 4 Progress Report
Resource: University Material, Project Overview
Learning Team Deliverable (Label Week 4 – Summaries of Research Articles (Post in Learning Team for Instructor to Grade)
Present the summaries of the 8 to 10 articles that are pertinent to the research topic selected
Assemble the final report and presentation.
Prepare the research proposal on your topic, along with the hypothetical results.
Determine who the audience is for the report and oral presentation. In most cases, this is the upper management of the company.
Collaborate with your Learning Team on this project, which is due in Week Five.
Week 4 DQ 1
What are the four major sources of measurement error? Illustrate, by example, how each of these might affect measurement results in a face-to-face interview situation.
Week 4 DQ 2
What can we measure about the four objects listed below?
Be as specific as possible.
Employees
Factory output
Fighter jets
Laundry detergent
Week 5 Final Team Assignment Research Report and Presentation
Resource: University Material, Project Overview
(One Team Member Post in Assignments Link)
Part 1
Find and summarize 8 to 10 articles that are pertinent to the research topic selected.
Show how these secondary sources relate to the research topic.
Part 2
Address the role that might be played by qualitative research, quantitative research, secondary data, and survey research. Once decisions are reached about the approach and techniques to be used, the Learning Team should:
Work on a sampling plan for the project.
路
Consider the population in which you are interested.
路 What type of sampling plan is needed to select a representative sample? Consider the costs of the different sampling plans.
·
List the advantages and disadvantages of the various types of sampling plans
·
Select one of these for the project.
Part 3
The Learning Team should focus on questions that will be part of a survey used to research the topic. Consider the various types of questions you could ask on this survey:
· What are some of the advantages and disadvantages of the various types of questions, given your research methods, population, and sample?
·
Select a type of question most appropriate to your purposes and choose a response scale.
·
Develop five to ten questions that are representative of the survey you are proposing.
Part 4
Assemble the final report and presentation.
Prepare the research proposal on your topic, along with the hypothetical results.
Determine who the audience is for the report and presentation. In most cases, this is the upper management of the company.
Format consistent with APA guidelines.
Week 5 Final Exam
Answer the Following True/False and Multiple Choice Question
1.Researchers who have strong opinions about the subject of a study are likely to do a better job of conducting the research.
2.Research may be used as a diagnostic tool to provide information about what is happening in the environment.
3.Basic research is research that:
4.Information that is not relevant to the decision at hand is called “incomplete.”
5.Information can be evaluated using which of the following characteristics?
6.A company’s private data network, which offers information that is available only inside that organization, is called:
7.Experiments hold the greatest potential for establishing cause-and-effect relationships.
8.An ethical researcher would inform respondents of deceptions used in a research project after the project was completed.
9.In exploratory research, the term pilot studies refer to a collective group of diverse techniques that will be conducted on a small scale.
10.A term for research procedures that test some sort of stimulus as a proxy for a new, revised, or remarketed product or service.
11.Secondary data are gathered and recorded by someone prior to (and for purposes other than) the current needs of researchers.
12.Two major drawbacks of secondary data are determining the accuracy of the data and finding data that fit the specifications of the project.
13.The American Petroleum Institute is an example of:
14.Concerning data distributed by media, researcher should be aware that:
15.When an interviewer’s presence influences a respondent to say he or she does not have cockroaches in his or her home (when he or she does), a social desirability bias has occurred.
16.High-cost, low standardization of questioning and limited geographic dispersion are disadvantages characteristic of ____________ surveys.
17.The term mystery shopper is a form of scientifically contrived observations.
18.A distortion of measurement resulting from the cognitive behavior or actions of the witnessing observer is called observer bias.
19.At the Chicago Museum of Science and Industry, floor tiles around the hatching-chick exhibit must be replaced every six weeks, while tiles in other areas need not be replaced for years. This is an example of:
20.Counterbalancing attempts to eliminate the confounding effects of order of presentation when subjects are exposed to two or more experimental treatments.
21.External validity refers to the question of whether the experimental treatment was the sole cause of observed changes in the dependent variable.
22.The type of scale utilized in marketing research will determine the form of the statistical analysis.
23.At the race track, to say that a winning ticket pays 40 to 1 for a winning bet indicates a ratio scale.
24.A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses is known as:
25.Pre-testing involves administering a sample of a questionnaire to a group of respondents before having them fill out the complete questionnaire.
26.The order of questions in a survey is a potential source of bias.
27.Before a questionnaire can be constructed, the researcher must consider:
28.A hypothesis is a proposition formulated for empirical testing; a tentative descriptive statement that describes the relationship between two or more variables.
29.If graphic representations of data are well done, they should not need to be interpreted in the text.
30.If you wanted to present a great deal of numerical information, you might decide to use a