Why You Need Anti Bot Security To Stop Content Scraping?
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Content Scraping Scraping involves extracting data or information from websites and publishing it elsewhere. What this means is that it is essentially the copying of content from a website and publishing it on a different platform. Content scraping, also known as web scraping and data scraping, is the least severe threat to your business. In most cases, it is an illegal activity if it is done without the consent of the author or the original source. WSS
Loss In Valuable Content Usually, content scrapers steal the whole content from websites or mobile applications and publish it to gain traffic. The individual/business that is content scraping claims the content as their own work. As copying and republishing are done without permission of the website owner or the original author, it does breach copyright laws. WSS
Content Scraping Bots Manually scraping content by copying and pasting can be a laborious chore. Therefore, scrapers utilize sophisticated bots to perform this task. Types of online businesses attacked by content scrapers: •Blogs, review sites •Educational platforms •Financial services •Online media •Online classifieds, job portals, and property websites WSS
The Impact Of Content Scraping • Loss Of Valuable Content Scrapers and competitor bots have an unfair advantage after using your content. After spending a significant amount of energy, time, and money, the content on your website or blog becomes your most valuable asset. When your content is scraped and published elsewhere, the genuine traffic to your website becomes affected, and this may affect your revenue. WSS
• Loss In SEO Ranking When your content becomes duplicated illegally, the content on the scraper’s site or app tends to outrank your original content, significantly hurting your SEO strategy, and the search engine giant has little sympathy. This harms your site in search rankings. Therefore, content Scrapping lowers the search rank of the original publisher’s website.
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• Bad User Experience Scraper bots, when they crawl your website or app, can stress your servers and network bandwidth with multiple page requests in a short period. This significantly increases the server load time and creates bad user experience, making your website and mobile application unusable for your users, and critically denting your brand reputation.
• Disorted Analytics The biggest impact web scrapping possesses on a business is that it reduces their web authority. Bots visiting your website or app can generate fake page views. This distorts your analytics, and you no longer can rely on the metrics that you see. Sooner or later, you will start to wonder about the reason behind your poor conversion rates. WSS
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