Press releases Surprisingly, 80% of marketers plan on either keeping the same levels or increasing their use of press releases, with 43% planning an increase. Small businesses were significantly more likely to employ press releases than larger ones. For example, 52% of small business owners plan on increasing their use, compared with only 24% of businesses with 500 to 1000 employees. Webinars and teleseminars Another surprising finding was that 42% of businesses have no plans to use webinars or teleseminars. When this is contrasted with the large percentage that employ physical event marketing, it would seem that many businesses are not yet sold on the idea of virtual events. Small businesses were much more likely to increase their use of this marketing tactic. For example, 49% of the self-employed are planning an increase, compared to just 27% of businesses with 500 to 1000 employees. B2B companies were significantly more likely (52%) than B2C (33%) to use webinars or teleseminars.
2011 Social Media Marketing Industry Report
SocialMediaExaminer.com Š 2011 Social Media Examiner
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