Generation Years, Baby Boomers, and Technology

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Speaking Of Nations: Workplace Communications Vary By Nationality

Figure 5: Results for India

When in Rome, do as the Romans do. When in Brazil, better talk in person first: Brazilians are less likely to use their company intranets than their counterparts in other nations. Employees’ preferred method of workplace communications varies somewhat by age, and a lot by nationality. Brazilians prefer in-person and email communications for most workplace issues. In China, India and the United Kingdom, the company intranet rules. Canadians and Americans are mixed in their communications preferences. Age begins to take effect when employees are asked about their relationship with their employers. In China, younger workers are 50% more likely than older workers to see their opinions as being valued. Younger Indian workers are more optimistic about their employers’ leadership and younger Canadian and British workers are much more positive about their employers’ ethics, managerial skills and openness. Bottom line: Communication managers can expect younger workers overall to be more positive in their workplace outlook, and all employees to be regional in their communications preferences.

Figure 3: Results for Brazil Percentage Strongly agree/Agree Employer fulfills its social responsibilities

78% 72%

Person I report to is a good manager

Main preferences for communication channels Benefits

70% 56%

Organization maintains high ethical standards

Younger

64%

Older

42%

Values my opinion, encourages open discussion

54% 52%

Trust leaders to consider employees best interests

Co. Goals

e

66% 62%

Takes full advantage of skills of my generation

Super visor

e 

Team Update

Inter act

e e 

Ages 20-26 (n=50)

Events

Biz News

e e e

Ages 50-59 (n=50)

Values my opinion, encourages open discussion Organization maintains high ethical standards

64%

Trust leaders to consider employees best interests

Employer fulfills its social responsibilities Organization maintains high ethical standards

76% 70%

Person I report to is a good manager

74% 70%

Trust leaders to consider employees best interests

72%

44%

Benefits Younger

62% 56% 58% 56%

Older

Co. Goals

Co. Goals

Events

Biz News

Team Update

 e e  e 

e

e

Ages 20-26 (n=50)

 

Inter act

Ages 50-59 (n=50)

Result for Ages 20-26 is significantly higher than for Ages 50-59.

76%

Events

Biz News

Team Update

e   

e

Inter act

e

Values my opinion, encourages open discussion

Benefits

74% 52%

Younger 64%

50% Older

62% 38%

Super visor

Co. Goals

Events

Biz News

 e e

 e 

56%

Takes full advantage of skills of my generation Trust leaders to consider employees best interests

Main preferences for communication channels

52%

Team Update

Inter act

e

46% Ages 20-26 (n=50)

56% 30%

Ages 50-59 (n=50)

Result for Ages 20-26 is significantly higher than for Ages 50-59.

58% 50% 42% 44%

Ages 20-26 (n=50)

Ages 50-59 (n=50)

Result for Ages 20-26 is significantly higher than for Ages 50-59.

Legend:

3

Super visor

Older

52%

Organization maintains high ethical standards

Main preferences for communication channels Super visor

Younger

78% 66%

Person I report to is a good manager

Percentage Strongly agree/Agree

Person I report to is a good manager

70%

Employer fulfills its social responsibilities

64% 60%

Benefits

80%

Percentage Strongly agree/Agree

Figure 4: Results for China

Takes full advantage of skills of my generation

Values my opinion, encourages open discussion

Figure 6: Results for Canada

Result for Ages 20-26 is significantly higher than for Ages 50-59.

Employer fulfills its social responsibilities

Main preferences for communication channels

80% 70%

Tech-savvy workers of any age place a higher importance on communications in the workplace than their peers who use technology infrequently.

44% 36%

Percentage Strongly agree/Agree Takes full advantage of skills of my generation

print

in person

e

email

intranet

4


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