The Book

Page 1





The Book Shichao Yang

Herberger Institute for Design and the Arts Arizona State University



Prologue

When I started to draft the prologue, I found that I cannot get out of the Chinese context to sort out what I wanted to say. I have never been a good writer, not even good at communicating with others. This is one of the reasons why I chose to learn visual communication design, to convey information through something other than language. If it is not a coincidence, I may never come to the valley full of sunshine. In the past three years, there are many memories left in Phoenix. This book covers almost all of my works in sophomore and junior years in the graphic design program at Herberger Institute of Arizona State University. This book is dedicated to myself. April, 2019

Made With ♼ in Herberger Institute i Œ ii



Prologue ii

F 17 GRA 220 1 Design Drawing GRA 221 7 Pen Studies | Lowercase Letterform | Paragraph GRA 222 27 Dynamic and Static | Value and Placement

Tension | Fibonacci | Figure Ground Leaf Gradation | Form Comparison

S 18 GRA 223 57 Paragraph Research | Book Cover | Calendar GRA 224 125 Complex Object | Advanced Transparency Gesture Drawings

F 18 GRA 321 179 Business System | Letter Number + Booklet

Basic Web Prototype | Non-profit Web


F 18 GRA 361 225 Music Visualization | FIFA Narrative | Recipe Bookbinding | Self Promotional Object Message Design

S 19 GRA 322 313 Symbol Motion | 12’’ × 12’’ Visual Representation

Interactive Icon Set | Web for First Echelon Program Book | Portfolio Website

GRA 362 375 FastFare Cluster | Martin Luther King, Jr. Committee ASU Museum | PSAid Project | Currency

pygmalion.xyz/index




Fall 2017

GRA 220


Elipes The most basic method to get a line is search. Search means to interact, and interaction is based on the feedback. When the tip touches the paper, the hand get a feedback from the surface of the paper.

Design Drawing


Plane

Cylinder

Sphere

2¦3


Simple Object This is the portrayal of a delicate glass jar. The structure is formed by planes that on every level where the lines change their direction.

Design Drawing


Verdict

4¦5



Fall 2017

GRA 221


Capitalis Rustica Water based trajectory may contains more uncertainty than the solid graphite. The challenge is about control the ink.

Pen Studies


8¦9


Roman Uncial Roman Uncial is more frequent on circular form and distributed more kerning among each alphabet.

Pen Studies


10 ¦ 11


n form “n” is an essential form. Once it is certain, some letterform like “m”, “h”, “u” or other forms contain the similar form could use it as the reference. So we start with “n” at first.

Lowercase Letterform


Transition

Total Width Vertical Weight Horizontal Weight Crossbar Weight Center Point

12 ÂŚ 13

78.0 12.5 12.0 53.0 51.3 mm

Total Width Vertical Weight

65.0 12.0 mm


o form In traditional practice, the height of “o� need to be slightly longer than the width.

Height Width Vertical Weight Horizontal Weight Crossbar Weight Center Point

Lowercase Letterform

100.0 78.0 12.5 12.0 53.0 51.3 mm

21.5

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 65.0 67.0 12.0 57.0 41.0 mm

20.0

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 65.0 67.0 12.0 57.0 41.0 mm

16.5

Height Width X-height Vertical Weight Horizontal Weight Counterform Height Counterform Width

71.5 73.0 67.0 13.0 12.0 47.5 46.0 mm


nnnn onon page To keep a optical balance, the whole contents are adjusted slightly from the center.

14 ÂŚ 15


m form Two archs are not same but balanced visually.

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 65.0 67.0 12.0 57.0 41.0 mm

Lowercase Letterform

20.0

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 65.0 67.0 12.0 57.0 41.0 mm

16.5

Height Width X-height Vertical Weight Horizontal Weight Counterform Height Counterform Width

71.5 73.0 67.0 13.0 12.0 47.5 46.0 mm

15.5

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 99.0 67.0 12.0 57.5 33.0 mm


a form The counter of “a” mostly decided the style of the typeface.

Height Width X-height Vertical Weight Counterform Height Counterform Width

16 ¦ 17

69.5 65.0 67.0 12.0 57.0 41.0 mm

16.5

Height Width X-height Vertical Weight Horizontal Weight Counterform Height Counterform Width

71.5 73.0 67.0 13.0 12.0 47.5 46.0 mm

15.5

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 99.0 67.0 12.0 57.5 33.0 mm

15.0

Height Width X-height Vertical Weight Counterform Height Counterform Width

71.5 65.0 67.0 12.0 21.5 41.0 mm


p, y form The bowl of “p” is not exactly same as “o“.

Height Width X-height Counterform Height Counterform Width

Lowercase Letterform

100.0 69.0 67.0 61.5 43.0 mm


ght Height Width

100.0 20.0 Height 20.0 Height Width 16.75 Width X-height 67.0 X-height Vertical Weight12.0 Vertical Weight mm Horizontal Weight Counterform Height Counterform Width

71.5 65.0 67.0 12.0 21.5 41.0 mm

i, l form

18 ÂŚ 19

100.0 69.0 67.0 12.0 12.0 60.0 47.0 mm

15.5 Height 100.0 15.0 Width 12.0 X-height 67.0 mm

Height Width X-height Counterform Height Counterform Width

100.0 69.0 67.0 61.5 43.0 mm


Height Width Vertical Weight Horizontal Weight Crossbar Weight Center Point

100.0 78.0 12.5 12.0 53.0 51.3 mm

21.5

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 65.0 67.0 12.0 57.0 41.0 mm

20.0

Height Width X-height Vertical Weight Counterform Height Counterform Width

69.5 65.0 67.0 12.0 57.0 41.0 mm

16.5

Height Width X-height Vertical Weight Horizontal Weight Counterform Height Counterform Width

71.5 73.0 67.0 13.0 12.0 47.5 46.0 mm

15.5

Height Width X-height Vertical Weight Counterform He Counterform Wi


eight idth

69.5 99.0 67.0 12.0 57.5 33.0 mm

15.0

Height Width X-height Vertical Weight Counterform Height Counterform Width

71.5 65.0 67.0 12.0 21.5 41.0 mm

100.0 20.0 Height 20.0 Height Width 16.75 Width X-height 67.0 X-height Vertical Weight12.0 Vertical Weight mm Horizontal Weight Counterform Height Counterform Width

100.0 69.0 67.0 12.0 12.0 60.0 47.0 mm

15.5 Height 100.0 15.0 Width 12.0 X-height 67.0 mm

Height Width X-height Counterform Height Counterform Width

100.0 69.0 67.0 61.5 43.0 mm


Olympian/olympian Consistency is running through the whole project. It represents as data, form and posture.

Lowercase Letterform


Extra/paragraph

22 ¦ 23


Tracking Optical adjustment in paragraph includes kerning, tracking, leading and the rhythm at the end of each lines.

Light is Light is isomnipresent. omnipresent. omnipresent. omnipresent. omnipresent. omnipresent. Unfortunately, Unfortunately, Unfortunately, Unfortunately, Unfortunately, Unfortunately, Unfortunately, Unfortunately, darkness darkness darkness is darkness usually more is is isusually usually usually usually usually more than the light. The thanmore more more the more more more light. than than than than than than The the the the the the the diversity light. light. light. light. light. light. The The diversity creates possibility. Additionally, diversity The creates diversity diversity diversity possibility. creates creates creates creates possibility. possibility. Additionally, possibility. possibility. possibility. possibility. Additionally, Additionally, light is the light is the the neutral medium forenticing enticing the Additionally, Additionally, Additionally, neutral is medium neutral light light light formedium medium is is enticing is isthe the the theneutral neutral neutral neutral for for the enticing original medium medium medium medium the the for original appearance of an object. After avisit enticing theof original appearance original for appearance enticing enticing enticing appearance the the the anoriginal original original object. of of an an After appearance appearance object. object. appearance a visit After After of to an of aof the aof an an visit the Yayoi Kusama's solo exhibition, to the object. an Yayoi object. toKusama's Yayoi the After After Yayoi After Kusama's aa visit solo visit Kusama's a visit to exhibition, to tosolo the the the to Yayoi exhibition, solo Yayoi the Yayoi IYayoi exhibition, got Kusama's Kusama's Kusama's some I got I I got profound understandings oflight light solo Kusama's some profound some exhibition, exhibition, profound understandings profound solo understandings exhibition, II got got got understandings some some some of profound light profound Iprofound got ofand some light of and and darkness. Toof describe the positions, understandings understandings profound darkness. darkness. To understandings describe describe To of describe light light light the theand and and positions, positions, the ofdarkness. darkness. darkness. positions, light andTo To To directions, textures, anddirections, gloss ofobjects, objects, describe describe darkness. directions,the the textures, textures, To positions, positions, positions, describe and and and gloss directions, the gloss gloss directions, positions, of of of objects, objects, textures, light is the theand universal language to translate and gloss is the of objects, light is the textures, directions, and universal universal universal textures, gloss glosslanguage language of language of and objects, objects, gloss to to to light translate light translate translate universal of objects, isisthe the these datas. Lightpresents presents as value to language universal datas. datas. language to language universal Light Light translate presents presents to tothese language translate translate as as as datas. value value value these to these to Light to to light is the construct the spatial grid forelements elements presents datas. translate construct Light Light as the the these value presents presents spatial spatial datas. togrid grid grid construct as asLight for for for value value elements elements presents the to toconstruct spatial within within as within three-dimensional assumed the spatial gridspatial forspace. space. elements Ispace. assumed grid construct value three-dimensional forto three-dimensional elements construct the within the grid spatial three-dimensional Ispace. assumed forwithin elements grid I Iassumed all all threefor all positions ofspace. elements inspace. myframe frame elements space. -dimensional within positions positions three-dimensional I assumed ofwithin elements of elements three-dimensional all Ipositions in inassumed my my in my frame frame of all is elements is I isis established, and going toswitch switch from established, in positions assumed space. established, my frame I assumed of alland and elements is positions established, going going going all positions to in to to of my switch switch elements and frame from from going from of isin to my different light sources tois illuminate my dust different light light sources sources sources to to to illuminate illuminate illuminate my my my switch established, frame elements is from established, in different and my frame going light and to established, switch sources going to from to switch dust dust dust and from twilight hours tosources the nextto dusk. illuminate different different myhours sources light totwilight illuminate illuminate myto going twilight twilight to light switch hours dust from to to to from the the the different next next next dusk. dusk. dusk. light hours my sources totwilight illuminate mytodust the dust dust next fromfrom dusk. twilight hours hours the to next the fromnext dusk. dusk. hours to the next dusk. twilight 20

Verdict

Paragraph Project


Light is omnipresent. Unfortunately, darkness is usually more than the light. The diversity creates possibility. Additionally, light is the neutral medium for enticing the original appearance of an object. After a visit to the Yayoi Kusama's solo exhibition, I got some profound understandings of light and darkness. To describe the positions, directions, textures, and gloss of objects, light is the universal language to translate these datas. Light presents as value to construct the spatial grid for elements within three-dimensional space. I assumed all positions of elements in my frame is established, and going to switch from different light sources to illuminate my dust from twilight hours to the next dusk.

24 ÂŚ 25



Fall 2017

GRA 222


Dynamic In philosophy, these two conditions are relative. They depend on the situation of the observer. Both static and dynamic are objective realities.

Dynamic and Static


Static The plane is a neutral medium that prescribes the visual range for figures. At the same time, squares assimilate into nothingness and represent the reality.

28 ÂŚ 29


Value / Day Light appears as value to construct the grid. The value of squares show the boundaries between planes.

Value and Placement


Value / Night

30 ¦ 31


Placement The placement of squares should accord with the consistency of the entire ground.

Value and Placement


32 ¦ 33


One Dot Tension is a very important design tool that has numerous interpretations.

Tension


Two Dots Tension exists in color, drawing, relationship of shapes, and it is extremely important in any kind of composition, typographic and more.

(continue on next spread)

34 ÂŚ 35


Two Dots

Tension


Three Dots Tension is a principle that is adapted for effects or purposes.

36 ÂŚ 37


Recursion F 0 =0 F 1 =1 If n>1, n∈ F n =F n-1+F n-2

Fibonacci


Tension

(continue on next spread)

38 ¦ 39


Tension

Fibonacci


Depth

40 ¦ 41


Monochrome The interaction between figure and ground is critical in all aspects of visual communication including letterforms.

Figure Ground


42 ¦ 43


Color This exercise extends the figure-ground principle into spatial planes rather than as a shape. With depth, you see diversity.

Figure Ground


(continue on next spread)

44 ¦ 45


Color in Use

Figure Ground


46 ¦ 47


Jigsaw There’s no two same leaves in the world, but they may as similar as they can even on different variety. Special acknowledgment for: Charlie Wu & his family Fiona Fan Marie Uno Yuna Gong The completion of this project is inseparable from their help.

Leaf Gradation


48 ¦ 49


Puzzle Through exploring formal relationships of otherwise unrelated photographs a higher level of formal awareness will be developed. These photos are from camera and Internet.

Form Comparison


50 ¦ 51


Letterform

V

Z

8

W

X

Form Comparison


Line Continuation

52 ¦ 53


Shape

Form Comparison


Texture

54 ¦ 55



Spring 2018

GRA 223


Research Light is omnipresent. Unfortunately, darkness is usually more than the light. The diversity creates the possibility. Additionally, light is the neutral medium for enticing the original appearance of an concrete object. Yayoi Kusama (草間 彌生 Kusama Yayoi, born March 22, 1929) is a Japanese contemporary artist who works primarily in sculpture and installation, but is also active in painting, performance, film, fashion, poetry, fiction, and other arts. Her work is based in conceptual art and shows some attributes of feminism, minimalism, surrealism, Art Brut, pop art, and abstract expressionism, and is infused with autobiographical, psychological, and sexual content. Embracing the rise of the hippie counterculture of the late 1960s, she came to public attention when she organized a series of happenings in which naked participants were painted with brightly colored polka dots. ¹ 1. Wikipedia contributors. "Yayoi Kusama." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 29 Apr. 2018. Web. 30 Apr. 2018.

Paragraph Research


Sketch After a visit to Yayoi Kusama’s solo exhibition, I got some profound understandings of light and darkness. To describe the positions, directions, textures, and gloss of objects, light is the universal language to translate these datas.

(continue on next spread)

58 ÂŚ 59


Paragraph Research


Tone Light presents as value to construct the spatial grid for elements within threedimensional space. Here comes eleven tones from the sky of Tempe, AZ in February 22, 2018 which will internalize in contents.

(continue on next spread)

60 ÂŚ 61


Tone

Paragraph Research


Pattern Inspired by Yayoi Kusama, the dot pattern is used to reflect the relative position of the sun to the Earth from the twilight hour to the next dusk.

62 ÂŚ 63


Content I assumed all positions of elements in my frame is established and going to switch from different light sources to illuminate my dust from the twilight hour to the next dusk.

Paragraph Research


(continue on next spread)

64 ¦ 65


Content

Paragraph Research


66 ¦ 67


Material All books sizes are letter size. Plain version use blind debossing technique on cover. Dizzy version features hologram finished cover to show the variety of light.

Paragraph Research


68 ¦ 69


Gallery

Paragraph Research


70 ¦ 71




Typeface Selected typeface is Proxima Nova semibold by Mark Simonson. The special form of “a� and excellent design are the reasons I picked it.

Book Cover


One Size Pioneers of Modern Typography

Pioneers of Modern Typography

by Herbert Spencer

by Herbert Spencer

El Lissitzky Theo van Doesburg

El Lissitzky Theo van Doesburg

Kurt Schwitters H.N. Werkman Piet Zwart

Kurt Schwitters H.N. Werkman Piet Zwart

Paul Schuitema Alexander Rodchenko

Paul Schuitema Alexander Rodchenko

Lazlo Moholy-Nagy Herbert Bayer

Lazlo Moholy-Nagy Herbert Bayer

Jan Tschichold

Jan Tschichold

The MIT Press Cambridge Massachusetts

Pioneers

Pioneers of Modern Typography

El Lissitzky

The MIT Press Cambridge Massachusetts

Alexander Rodchenko

of Modern Typography

Paul Schuitema Theo van Doesburg

Theo van Doesburg

Herbert Bayer

Kurt Schwitters

Jan Tschichold

H.N. Werkman

Paul Schuitema

H.N. Werkman Alexander Rodchenko Kurt Schwitters Lazlo Moholy-Nagy El Lissitzky

Piet Zwart

Lazlo Moholy-Nagy

Jan Tschichold Piet Zwart Herbert Bayer

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

El Lissitzky

The MIT Press

of ers ne Pio dern phy a Mo ogr p Ty

Alexander Rodchenko

Herbert Bayer

Theo van Doesburg

Kurt Schwitters

Jan Tschichold

by er nc

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S ert

rb

H.N. Werkman

Paul Schuitema

Piet Zwart

Lazlo Moholy-Nagy

Pioneers of Modern Typography by Herbert Spencer The MIT Press Cambridge Massachusetts

(continue on next spread)

74 ÂŚ 75

Cambridge Massachusetts

He

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One Size

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by er

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The MIT Press

by Herbert Spencer

S ert

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Pioneers of Modern Typography

by r ce

n pe

Cambridge Massachusetts

Alexander Rodchenko

El Lissitzky Herbert Bayer Kurt Schwitters

Jan Tschichold

H.N. Werkman

Paul Schuitema

Piet ZwartH

Lazlo Moholy-Nagy

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Book Cover

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Verdict Pioneers of Modern Typography by Herbert Spencer

El Lissitzky

Theo van Doesburg

Kurt Schwitters

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Lazlo Moholy-Nagy

Piet Zwart

Herbert Bayer

Jan Tschichold

The MIT Press Cambridge Massachusetts (continue on next spread)

76 ÂŚ 77


Verdict El Lissitzky

Alexander Rodchenko

Herbert Bayer

Theo van Doesburg

Kurt Schwitters

Jan Tschichold

H.N. Werkman

Paul Schuitema

Piet Zwart

Lazlo Moholy-Nagy

Pioneers of Modern Typography by Herbert Spencer The MIT Press Cambridge Massachusetts

Book Cover


Pioneers of Modern Typography

by Herbert Spencer

The MIT Press

78 ÂŚ 79

Cambridge Massachusetts

El Lissitzky Herbert Bayer

Alexander Rodchenko Theo van Doesburg

Kurt Schwitters

Jan Tschichold

H.N. Werkman

Paul Schuitema

Piet ZwartH

Lazlo Moholy-Nagy


Two Size

Pioneers of Modern Typography Alexander Rodchenko

Lazlo Moholy-Nagy

Alexander Rodchenko

Kurt Schwitters

Theo van Doesburg

Piet Zwart

H.N. Werkman

Herbert Bayer Jan Tschichold

Piet Zwart

Paul Schuitema

El Lissitzky

Herbert Bayer

H.N. Werkman

Theo van Doesburg

Jan Tschichold

Paul Schuitema

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Kurt Schwitters

El Lissitzky

Lazlo Moholy-Nagy

Pioneers of Modern Typography

by

Herbert Spencer

H.N. Werkman

El Lissitzky

Herbert Bayer

Theo van Doesburg

Jan Tschichold Paul Schuitema

Kurt Schwitters

Lazlo Moholy-Nagy

Piet Zwart

Alexander Rodchenko

The MIT Press Cambridge Massachusetts

by

Herbert Spencer

Piet Zwart El Lissitzky

Herbert Bayer H.N. Werkman

Jan Tschichold Kurt Schwitters

Paul Schuitema Lazlo Moholy-Nagy

Theo van Doesburg Alexander Rodchenko

Pioneers of Modern Typography by

Herbert Spencer

Pioneers of Modern Typography The MIT Press Cambridge Massachusetts

by

Herbert Spencer

Pioneers of Modern Typography Piet Zwart El Lissitzky

Herbert Bayer H.N. Werkman

Jan Tschichold Kurt Schwitters

Paul Schuitema Lazlo Moholy-Nagy

Theo van Doesburg Alexander Rodchenko

Pioneers of Modern Typography The MIT Press Cambridge Massachusetts

by

Herbert Spencer

by Herbert Spencer

Paul Schuitema Theo van Doesburg H.N. Werkman Alexander Rodchenko Kurt Schwitters Lazlo Moholy-Nagy El Lissitzky Jan Tschichold Piet Zwart Herbert Bayer The MIT Press Cambridge Massachusetts

Book Cover


Pioneers of Modern Typography

Pioneers of Modern Typography

by Herbert Spencer

by Herbert Spencer

Paul Schuitema Theo van Doesburg H.N. Werkman Alexander Rodchenko Kurt Schwitters Lazlo Moholy-Nagy El Lissitzky Jan Tschichold Piet Zwart Herbert Bayer

Paul Schuitema Theo van Doesburg H.N. Werkman A lexander Rodchenko Kurt Schwitters Lazlo Moholy-Nagy El Lissitzky Jan Tschichold Piet Zwart Herbert Bayer

The MIT Press Cambridge Massachusetts

The MIT Press

Pioneers of Modern Typography

Pioneers of Modern Typography

by Herbert Spencer

by Herbert Spencer

Paul Schuitema Theo van Doesburg H.N. Werkman A lexander Rodchenko Kurt Schwitters Lazlo Moholy-Nagy El Lissitzky Jan Tschichold Piet Zwart Herbert Bayer

Paul Schuitema Theo van Doesburg H.N. Werkman A lexander Rodchenko Kurt Schwitters Lazlo Moholy-Nagy El Lissitzky Jan Tschichold Piet Zwart

The MIT Press

Cambridge Massachusetts

The MIT Press

Pio ne e Ty Mo rs of po d gra ern ph He y rbe rt S pe by Paul S nc er Theo chuitem

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80 ÂŚ 81

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Cambridge Massachusetts

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(continue on next spread)

Cambridge Massachusetts


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Modern

El Lissitzky

Piet Zwart

by Herbert Spencer

H.N. Werkman

Kurt Schwitters Lazlo Moholy-Nagy

by Herbert Spencer

The MIT Press

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Book Cover

Th Ca e MIT mb rid Pres ge s Ma ssa

Piet Zwart

Cambridge Massachusetts

s

El Lissitzky Jan Tschichold

Herbert Bayer

The MIT Press

Pio ne e Ty Mo rs of po d gra ern Paul Sc ph y Theo v huitem

Alexander Rodchenko

Typography

Jan Tschichold

Herbert Bayer

Paul Schuitema

Modern

Lazlo Moholy-Nagy

Typography

Theo van Doesburg

of

Paul Schuitema Theo van Doesburg

Th Ca e MIT Ma mbri Pre ssa dge ss ch us ett s


Verdict Piet Zwart

Herbert Bayer

El Lissitzky

H.N. Werkman

Jan Tschichold

Paul Schuitema

Kurt Schwitters

Lazlo Moholy-Nagy

Theo van Doesburg Alexander Rodchenko

Pioneers of Modern Typography The MIT Press Cambridge Massachusetts

(continue on next spread)

82 ÂŚ 83

by

Herbert Spencer


Verdict

Pioneers

Paul Schuitema Theo van Doesburg

of Modern

H.N. Werkman Alexander Rodchenko Kurt Schwitters

Typography

Lazlo Moholy-Nagy El Lissitzky Jan Tschichold Piet Zwart Herbert Bayer

by Herbert Spencer

Book Cover

The MIT Press Cambridge Massachusetts


Pio

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by

He rb

ert

Sp

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r

n Ku de rt S rR o ch dc La wit he zlo ter nk Mo El o s ho Lis lysit Ja N z ky ag nT y sch Pie i ch tZ old w He rbe art rt B ay er

84 ¦ 85

Th Ca e MIT Ma mbri Pre ssa dge ss ch us ett s


Three Size

Pioneers of Modern Typography

El Lissitzky

Lazlo Moholy-Nagy

H.N. Werkman

Kurt Schwitters

Herbert Bayer

Alexander Rodchenko

Jan Tschichold

Pioneers of Modern Typography

Paul Schuitema

by Herbert Spencer Theo van Doesburg

The MIT Press Cambridge Massachusetts

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

by Herbert Spencer The MIT Press Cambridge Massachusetts

Piet Zwart

Pioneers of Modern Typography

by Herbert Spencer

Paul Schuitema Theo van Doesburg H.N. Werkman Alexander Rodchenko Kurt Schwitters Lazlo Moholy-Nagy El Lissitzky Jan Tschichold Piet Zwart Herbert Bayer

The MIT Press Cambridge Massachusetts

Book Cover


Verdict

El Lissitzky Theo van Doesburg Kurt Schwitters H.N. Werkman Piet Zwart Paul Schuitema Alexander Rodchenko Lazlo Moholy-Nagy

Pioneers of Modern Typography Herbert Bayer

by Herbert Spencer

Jan Tschichold

The MIT Press Cambridge Massachusetts

(continue on next spread)

86 ÂŚ 87


Verdict

Pioneers of Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

Book Cover

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Rules

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

(continue on next spread)

88 ÂŚ 89

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Rules

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Book Cover

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

(continue on next spread)

90 ÂŚ 91

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Rules

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Book Cover

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

92 ÂŚ 93

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Verdict

Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

Book Cover

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

(continue on next spread)

94 ÂŚ 95

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Verdict

Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

Book Cover

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Fields

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

(continue on next spread)

96 ÂŚ 97

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Fields

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Verdict

by Herbert Spencer The MIT Press Cambridge Massachusetts

Book Cover

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

(continue on next spread)

98 ÂŚ 99

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Verdict

Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

Book Cover

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Color

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

(continue on next spread)

100 ÂŚ 101

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Color

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Book Cover

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

(continue on next spread)

102 ÂŚ 103

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Color

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Pioneers of

Book Cover

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts


Pioneers of

Pioneers of Herbert Bayer

Lazlo Moholy-Nagy

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart

El Lissitzky

Piet Zwart

Modern Typography

Modern Typography

by Herbert Spencer

by Herbert Spencer

The MIT Press Cambridge Massachusetts

The MIT Press Cambridge Massachusetts

Verdict

Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

(continue on next spread)

104 ÂŚ 105

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Verdict

Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

Book Cover

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Pioneers of

Modern Typography

by Herbert Spencer The MIT Press Cambridge Massachusetts

106 ÂŚ 107

Herbert Bayer

Lazlo Moholy-Nagy

Kurt Schwitters

Theo van Doesburg

Jan Tschichold

H.N. Werkman

Paul Schuitema

Alexander Rodchenko

El Lissitzky

Piet Zwart


Concept The prototype records the historical eruption of the Icelandic volcano Eyjafjallajรถkull in April, 2010.

Calendar


Research This calendar uses massive circles to shape symbolism pattern inspired by fight trajectory.

108 ÂŚ 109


Typeface Optima Italic, the typeface offers slender appearance which fit the impression of the virtual flight locus.

7

9

12

14

18

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

24

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890 48

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

36

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Eyjafjallajökull 1234567890

72

Calendar


Iteration The calendar layout research started from basic vertical calendar.

(continue on next spread)

110 ÂŚ 111


Iteration

Calendar


112 ¦ 113


Evolution Add plugin of topic elements like dust, smoke and fragments.

Calendar


(continue on next spread)

114 ¦ 115


Evolution

Calendar


(continue on next spread)

116 ¦ 117


Evolution

Calendar


Evolution It indicated the state of European flight among the month, and drop a hint of the period when ash covered the sky.

2010

April

Eyjafjallajรถkull

1

2

3

4

11

12

13

14

5

29

2010

21

7

8

9

15

10 16

18

17 20

6

19

22

23

24

25

26

27

28

5

6

7

8

9

10

30

April

Eyjafjallajรถkull

1

2

3

4

11

12

13

14

15 18

17 20

(continue on next spread)

118 ยฆ 119

29

21 30

16

22

23

24

19 25

26

27

28


Evolution

2010

April

Eyjafjallajรถkull

1

2

3

4

11

12

13

14

5

29

2010

21

7

8

9

15

10 16

18

17 20

6

19

22

23

24

25

26

27

28

5

6

7

8

9

10

30

April

Eyjafjallajรถkull

1

2

3

4

11

12

13

14

15 18

17 20 29

Calendar

21 30

16

22

23

24

19 25

26

27

28


(continue on next spread)

120 ¦ 121


2010

April

Eyjafjallajรถkull Eruption

1

2

3

4

11

12

13

14

20 2Calendar 9

21 30

22

5

23


6

7

8

9

10

19 24 122 ¦ 123

25

26

27

28



Spring 2018

GRA 224


Wireframe The refinements of wireframe of the jar. Also add guide lines to deepen understanding of the composition.

Complex Object


(continue on next spread)

126 ¦ 127


Wireframe

Complex Object


128 ¦ 129


Painting At this point, paint black plaka with ultra fine brush to mimic the shadow and light on the object.

Complex Object


130 ¦ 131


Iteration Scan and build object in vector form. Contains much alternations of lighting.

Complex Object


132 ¦ 133




Folding To simulate transparency on a piece of folded paper, there are two ways: mechanically or optically change the values on divided pieces. These are five initial pieces.

Advanced Transparency


Mechanical Simply switch value by the hierarchy of layers.

136 ÂŚ 137


Optical The reference is built on the sharpness of boundaries between folded paper.

Advanced Transparency


(continue on next spread)

138 ¦ 139


Optical

Advanced Transparency


140 ¦ 141


Verdict

Advanced Transparency


Hue Same as optical, the only difference is color and monochrome. The color choice is from Pantone Color of the Year 2016: Rose Quartz and Serenity.

(continue on next spread)

142 ÂŚ 143


Hue

Advanced Transparency


(continue on next spread)

144 ¦ 145


Hue

Advanced Transparency


Verdict

146 ¦ 147


Element Gesture drawing is in order to demonstrate the demeanor of organic products. Basic elements contain here are dots, strokes, planes, ellipses, curves and sharp edges.

Gesture Drawings


Iteration The vegetable sets on the stage shows highlight area, rich grayscale and shadow gradient. Ten values system may important for present reaction.

(continue on next spread)

148 ÂŚ 149


Iteration

Gesture Drawings


(continue on next spread)

150 ¦ 151


Iteration

Gesture Drawings


(continue on next spread)

152 ¦ 153


Iteration

Gesture Drawings


(continue on next spread)

154 ¦ 155


Iteration

Gesture Drawings


(continue on next spread)

156 ¦ 157


Iteration

Gesture Drawings


(continue on next spread)

158 ¦ 159


Iteration

Gesture Drawings


(continue on next spread)

160 ¦ 161


Iteration

Gesture Drawings


(continue on next spread)

162 ¦ 163


Iteration

Gesture Drawings


(continue on next spread)

164 ¦ 165


Iteration

Gesture Drawings


(continue on next spread)

166 ¦ 167


Iteration

Gesture Drawings


(continue on next spread)

168 ¦ 169


Iteration

Gesture Drawings


(continue on next spread)

170 ¦ 171


Iteration

Gesture Drawings


(continue on next spread)

172 ¦ 173


Iteration

Gesture Drawings


(continue on next spread)

174 ¦ 175


Iteration

Gesture Drawings


176 ¦ 177



Fall 2018

GRA 321


Business cards

1900 E Apache Blvd

1900 E Apache Blvd

Tempe, AZ

Start with one hundred original prototypes of card layout, the principal has been rooted in a functional, understated and sincere approach.

Shichao Yang

pygmalion.y@asu.edu

Optima, the middle between serif and sansserif, which express the idea to coordinate all purpose well and inherit the aesthetic value at the same time.

Business System

Tempe, AZ

Shichao Yang

Shichao Yang

1900 E Apache Blvd, Tempe, AZ

pygmalion.y@asu.edu vsco.co/ybstudio

pygmalion.y@asu.edu +1(480)452- 4817

vsco.co/ybstudio

vsco.co/ybstudio

+1(480)452- 4817

All elements are arranged in the most simplest way with full of respect.

+1(480)452- 4817

Shichao Yang

+1(480)452-4817

1900 E Apache Blvd

pygmalion.y@asu.edu

Tempe, AZ 85281

vsco.co/ybstudio

Shichao Yang

+1(480)452-4817

Shichao Yang

+1(480)452- 4817

1900 E Apache Blvd

pygmalion.y@asu.edu

1900 E Apache Blvd

pygmalion.y@asu.edu

Tempe, AZ 85281

vsco.co/ybstudio

Tempe, AZ 85281

vsco.co/ybstudio

Shichao Yang

+1(480)452-4817

1900 E Apache Blvd

pygmalion.y@asu.edu

Tempe, AZ 85281

vsco.co/ybstudio


Shichao Yang

Shichao Yang

Shichao Yang

+1(480)452- 4817

+1(480)452-4817

+1(480)452- 4817

pygmalion.y@asu.edu

pygmalion.y@asu.edu

pygmalion.y@asu.edu

1900 E Apache Blvd

1900 E Apache Blvd

1900 E Apache Blvd

Tempe, AZ 85281

Tempe, AZ 85281

Tempe, AZ 85281

Letterhead

Shichao Yang

October 4, 2018

+1(480)452- 4817

Trenz Pruca

pygmalion.y@asu.edu

Sr. Content Strategist Omnivore Group L.P.

1900 E Apache Blvd

252 Amchitka Cir

Tempe, AZ 85281

Cold Bay, AK 99571

Dear Trenz,

Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus tempor fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra, accumsan taciti.

Ac dolor ac adipiscing amet bibendum nullam, lacus molestie ut libero nec, diam et, pharetra sodales , feugiat ullamcorper id tempor id vitae. Repellat orci erat et, ultricies sollicitudin amet eleifend dolor nullam erat, malesuada est leo ac. Varius natoque turpis elementum.

Consectetuer arcu ipsum ornare pellentesque vehicula, in vehicula diam, ornare magna erat felis wisi a risus. Justo fermentum id. Mauris at suspendisse, neque aliquam faucibus adipiscing, vivamus in. Wisi mattis leo suscipit nec amet, nisl fermentum tempor ac a, augue in eleifend in venenatis, cras sit id in vestibulum felis in, sed ligula. Eros sociis nec hamenaeos dignissimos imperdiet, luctus. Malesuada eleifend, tortor molestie, a a vel et.

Ehenimolorem lacitiae nuscidicidi am repelenis delesto dignati blatia quaescium que doles etur accus et is est pliquis eaquis net rehenim quia consed ma volorep erisimi, volupta nosa nimperum reiumqu aepudam, to qui re re pa invelectendi am, sit et aut mod et eic to di represt odipsape re duciis di id qui dolorehent mi, et officia at. Sociis mauris in integer, a dolor netus non dui aliquet, sagittis felis sodales, dolor sociis mauris, vel eu libero cras.

Sincerely yours,

Shichao Yang

180 ÂŚ 181


Shichao Yang

Shichao Yang

October 4, 2018

+1 480-452-4817

Trenz Pruca

pygmalion.y@asu.edu

Sr. Content Strategist Omnivore Group L.P.

1900 E Apache Blvd

252 Amchitka Cir

Tempe, AZ 85281

Cold Bay, AK 99571

Dear Trenz,

Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus tempor fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra.

+1 480-452-4817 pygmalion.y@asu.edu

Consectetuer arcu ipsum ornare pellentesque vehicula, in vehicula diam, ornare magna erat felis wisi a risus. Justo fermentum id. Mauris at suspendisse, neque aliquam

pygmalion.live

faucibus adipiscing, vivamus in. Wisi mattis leo suscipit nec amet, nisl fermentum tempor ac a, augue in eleifend in venenatis, cras sit id in vestibulum felis in, sed ligula. Eros sociis nec hamenaeos dignissimos imperdiet, luctus. Malesuada eleifend, tortor.

1900 E Apache Blvd

Ehenimolorem lacitiae nuscidicidi am repelenis delesto dignati blatia quaescium que

Tempe, AZ 85281

doles etur accus et is est pliquis eaquis net rehenim quia consed ma volorep erisimi, volupta nosa nimperum reiumqu aepudam, to qui re re pa invelectendi am, sit et aut mod et eic to di represt odipsape re duciis di id qui dolorehent mi, et officia at. Sociis mauris in integer, a dolor netus non dui aliquet, sagittis felis sodales, dolor sociis. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt.

Ac dolor ac adipiscing amet bibendum nullam, lacus molestie ut libero nec, diam et, pharetra sodales , feugiat ullamcorper id tempor id vitae. Repellat orci erat et, ultricies sollicitudin amet eleifend dolor nullam erat, malesuada est leo ac. Varius natoque.

Sincerely yours,

Shichao Yang

Business System


Résumé Shichao Yang

+1 480-452-4817 pygmalion.y@asu.edu

Profile

1900 E Apache Blvd

Since 2016, Yang began to pursue the Bachelor's degree in graphic design at the

Tempe, AZ 85281

Herberger Institute for Design and the Arts at Arizona State University. In addition to his enthusiasm for the fundamental principles, he is equally willing to explore the possibilities of the classic design style in the present context. The works he agrees should bridge the gap between the audience and the content, and be self-consistent with the public space. His future direction of development includes but is not limited to: interaction design, exhibition design, visual identity, UI/UX field and advertising.

Education Arizona State University

Aug ‘16– Present

Bachelor of Science in Design, Graphic Design

GPA 3.84/4.0

Software Adobe Photoshop

Final Cut Pro

Microsoft Office

Adobe Illustrator

Cinema 4D

Principle

Adobe InDesign

Sketch

Mathematica

Adobe Premiere

Keynote

FontLab

Adobe After Effects

Xcode

Autodesk Maya

Adobe Lightroom

Processing

AutoCAD

Adobe XD

SketchUp

Autodesk Fusion

Web Design

Data Visualization

Photography

Interaction Design

Motion Graphic

Advertising

UI/UX Design

Exhibition Design

Typesetting

Visual Identity

Packaging Design

Printing Design

Post Production

Editorial Design

iOS Development

Areas of Expertise

182 ¦ 183


Envelope Shichao Yang

1900 E Apache Blvd

Trenz Pruca

Tempe, AZ 85281

252 Amchitka Cir Cold Bay, AK 99571

Shichao Yang

Trenz Pruca Sr. Content Strategist 1900 E Apache Blvd

Omnivore Group L.P.

Tempe, AZ 85281

252 Amchitka Cir Cold Bay, AK 99571

Business System



Sketch In the beginning, First Echelon was thought to be related to an industry. It is more focused on the industrial market, so it has less affinity but more efficiency.

4E e1 e4 1E

1E 1E 1 Letter Number + Booklet


186 ¦ 187


Color As a semiconductor company, it is required to have a sense of technology and vitality.

Letter Number + Booklet


188 ¦ 189


Spread Orange and yellow are the most frequently occurring combinations except blue and black in technology field. They also meet the demands in market impression.

Letter Number + Booklet


(continue on next spread)

190 ¦ 191


Spread

Letter Number + Booklet


192 ¦ 193


Symbol

Letter Number + Booklet


194 ¦ 195


Signature

Letter Number + Booklet


196 ¦ 197


Typeface

San Francisco Pro Display 600 Symbol usage

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !"#$%&’()*+÷⁃./:;<=>?@[\]^_{|} ~¢£¥€§±‒ – —“”‘’‰—ƌ朩™®Ó ÀÁÂÃÄÅÈÉÊËÌÍÎÏĐÑÒÓÔÕÖÙÚÛÜÝ àáâãäåèéêëìíî ïñòóôõöùúûüýÿ

Letter Number + Booklet

A a 0 ! ~ À à


Pro Display 600

Helvetica Neue 500 Signature & Tagline usage

HIJKLMNOPQRSTUVWXYZ jklmnopqrstuvwxyz 789 *+÷⁃./:;<=>?@[\]^_{|} ‒ – —“”‘’‰—ƌ朩™®Ó ÈÉÊËÌÍÎÏĐÑÒÓÔÕÖÙÚÛÜÝ êëìíî ïñòóôõöùúûüýÿ

198 ¦ 199

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqr stuv w x yz 0123456789 !"#$%&’( )*+÷⁃./:;<=>?@[ \]^_{|} ~¢£¥€§± ‒ –—“”‘’‰—ƌ朩™®℗ À Á Â Ã Ä ÅÈÉÊËÌÍÎÏĐÑÒÓÔÕÖÙÚÛÜÝ àáâãäåèéêëìí î ïñòóôõöùúûüý ÿ


Business System

First Echelon

ÂŽ

First Echelon

ÂŽ

Boost Intelligence

Boost Intelligence

Letter Number + Booklet

1 Dupont Cir NW Washington, DC 20036

1 Dupont Cir NW Washington, DC 20036


First Echelon Boost Intelligence

1 Dupont Cir NW ÂŽ

Washington, DC 20036

+1 202-377-6991

Shichao Yang

200 ÂŚ 201

syang@firstechelon.co www.firstechelon.co


Application

Letter Number + Booklet



9½ in × 9½ in

8 in × 8 in (minimal) 7¹⁄8 in × 9½ in 6¹⁄3 in × 9½ in

Letter Number + Booklet

1:1 3:4 2:3


Booklet A booklet is made for showcase the visual identity of the brand. By comparing with 3 different proportions, the selection is 3:4.

204 ÂŚ 205




HTML + CSS This is an introduction of basic HTML and CSS coding. The output is a simple personal page.

Basic Web Prototype


208 ¦ 209


charlie’s cafe This is an responsive website prototype designed for ASU based coffee shop charlie’s cafe.

Basic Web Prototype


210 ¦ 211




User Persona The multi-page responsive website redesign for soldiersbestfriend.org, focusing on improving the user experience. Here are two user personas of the nonprofit foundation.

Trenz Pruca Profile Trenz is a veteran who served during the Vietnam War. In an air raid, he was unfortunately seriously injured. So he got the PTSD. After returning home, he and his family actively seeking treatment. Currently, he is interested in applying for "best friend" and his family hopes this will help him out of the shadows and lead a normal life.

Goals • Healed from PTSD • Build a long term positive attitude, trusting relationship

Frustrations • Lack of resource about the organization • Unclear of the requirement before applying

James Humphreys Profile James is a sophisticated investor who have profound experience in multiple fields. It is equally enthusiastic about charity. After learning about the non-profit organization “Soldier’s Best Friend", he became interested in helping the veterans suffering from PTSD to tide over the difficulties.

Goals • Help veterans suffering from PTSD • Expand the influence of this organization in public • Donate

Non-profit Web

Veteran

Frustrations • Poor financial transparency • Donation rating is not clear

Investor


Application

Volunteer

General info

General info

Form etc…

Form etc…

Donate Several source to donate Info etc…

Index

Blog Feed flow Outward link

Site Map The site map shows the structure of the website in functional ranking.

214 ¦ 215

Store Payment method access

About About sth people concern

Contact Social media Email form


Brand Guidelines Typography The brand guidelines define the visual elements of the website’s fonts, colors, buttons, etc. to unify the visual effects.

Below specified the projects typography. Include a preview, font-family, font-size, font-weight, line-height and the colors.

Headline H1 — This is a main title Font-family: Feijoa - Font-size: 36px - Font-weight: bold - Line-height: 51px - Color: #333333

Headline H2 — This is a subtitle Font-family: Feijoa - Font-size: 28px - Font-weight: bold - Line-height: 40px - Color: #333333

Headline H3 — This is a section title Font-family: Feijoa - Font-size: 20px - Font-weight: bold - Line-height: 28px - Color: #222222

Button — This is text on the button Font-family: Feijoa - Font-size: 19px - Font-weight: medium - Line-height: 27px - Color: #222222

Paragraph — This is a body size Font-family: Feijoa - Font-size: 18px - Font-weight: medium - Line-height: 27px - Color: #222222

Quote — This guy shout as this loud Font-family: Feijoa - Font-size: 24px - Font-weight: display - Line-height: 34px - Color: #111111

Feijoa Feijoa Feijoa This is a paragraph using Feijoa medium at 18px, with a 27px line-height in the color #333333 Phasellus pharetra urna sit amet tellus elementum aliquet in et quam. In condimentum dui. This is a paragraph showing the use of bold text, using the weight bold. Nam ornare lectus ullamcorper nisl accumsan accumsan. Mauris et arcu sit amet enim lacinia pellentesque eu quis sapien.

Non-profit Web


Color Below specified the projects colors. In order to show the identity of nonprofit, the primary color sets in warm family for a treating atmosphere.

Palette UI Footer BG & Highlight text field

Untitled 1 #7E3F47

Bu on, Text field etc.

Untitled 2 #DDA4AA

Untitled 3 #FFADB6

Lichen 1 #EAB8BE

Lichen 2 #E6CFD2

Graphite 2 #222222

Graphite 3 #333333

Earth 1 #777777

Earth 2 #DDDDDD

Ink

Graphite 1 #111111

Material placeholder

light popover

acrylic banner

placeholder normal

bold popover

(continue on next spread)

216 ÂŚ 217

bu on with shadow

pressed


Brand Guide Button Below specified the projects buttons. Here lists

Color

normal

pressed

disabled

Monochrome

normal

pressed

disabled

Field Below specified the projects fields.

Hint text

Hint text

Input tex

Input text

Input text

Disabled text Invalid value.

normal

Feijoa

Feijoa Pyg

pressed

Malion Feijoa

drop down menu

*

Non-profit Web

2018

disabled check box

radio button

“Invalid value.� will go with 14px medium in #7E3F47 as not list in typography section.


Desktop

(continue on next spread)

218 ÂŚ 219


Desktop

Non-profit Web


Mobile

220 ÂŚ 221





Fall 2018

GRA 361


First Concept This project is about sound visualization. To mimic the behavior of the music, the first concept is aim to use three-dimensional space to mark the sensitivity upon object.

Music Visualization


226 ¦ 227


Iteration

Music Visualization


(continue on next spread)

228 ¦ 229


Iteration

He told me that middle C is equivalent to 256 vibrations per second.

Artist: Mic Maven Song: Boat

Reference i) In Anxious Anticipation, Kinfolk Issue 20, Jordan Kushins, Aaron Tilley and Kyle Bean ii) Loop Installation, COS Ă— Snarkitecture, Seoul 2017

Music Visualization

GRA 361 Shichao Yang


He told me that middle C is equivalent to 256 vibrations per second.

Artist: Mic Maven Song: Boat

Reference i) In Anxious Anticipation, Kinfolk Issue 20, Jordan Kushins, Aaron Tilley and Kyle Bean ii) Loop Installation, COS × Snarkitecture, Seoul 2017

He told me that middle C is equivalent to 256 vibrations per second. Reference i) In Anxious Anticipation, Kinfolk Issue 20, Jordan Kushins, Aaron Tilley and Kyle Bean ii) Loop Installation, COS × Snarkitecture, Seoul 2017

Main Melody

Shaker

Claps Chimes

(continue on next spread)

230 ¦ 231

Artist: Mic Maven Song: Boat


Iteration

Main Melody

Hi-Hat

Claps Drums

Low Bass

He Told Me That Middle C Is Equivalent to 256 Vibrations per Second Artist: Mic Maven Song: Boat

Main Melody

Hi-Hat

Claps

He Told Me That Middle C Is Equivalent to 256 Vibrations per Second Artist: Mic Maven

Music Visualization

Song: Boat

Drums

Low Bass


Alteration

Swing Artist: Mic Maven Song: Boat

Main Melody

Hi-Hat

Claps

Drums

Low Bass

Going back to a flatter visual style. Simplify and rethink.

0s

34 s

Swing Artist: Mic Maven Song: Boat

0s

232 ÂŚ 233

Main Melody

Hi-Hat

Claps

Drums

Low Bass

34 s


Swing

Main Melod

0s Artist: Mic Maven Song: Boat


dy

Hi-Hat

Claps

Drums

Low Bass

34 s


Concept The research focus on the stadiums of FIFA from 1990 to 2018, which include capacity, record attendance, construction cost, built-up area of each and transit index during each events.

FIFA Narrative


Stadio Olimpico ∙ Italy 1990

Olympiastadion Berlin, Germany 2006

236 ¦ 237

Rose Bowl ∙ U.S. 1994

FNB Stadium ∙ South Africa 2010

Stade de France ∙ France 1998

Maracanã Stadium ∙ Brazil 2014

International Stadium Yokohama Japan 2002

Luzhniki Stadium ∙ Russia 2018


Iteration

Copyright © Free Vector Maps.com

FIFA 1990-2018 Finals Stadiums

Capicity per 5k people

Based on aerial illustrations of each stadiums, five terms of information is applied to the poster with map that marked with stadiums’ origin.

Record Attendance per 10k people

Construction Cost per 40m dollar (PPP)

Square Meter per 4k m²

Transit Index smooth to crowded

Stadio Olimpico Rome, Italy 1990

Rose Bowl Pasadena, U.S. 1994

Stade de France Saint-Denis, France 1998

International Stadium Yokohama, Japan 2002

FNB Stadium Johannesburg South Africa 2010

Olympiastadion Berlin, Germany 2006

Maracanã Stadium Rio de Janeiro, Brazil 2014

Luzhniki Stadium Moscow, Russia 2018

Copyright © Free Vector Maps.com

FIFA 1990 – 2018 Finals Stadiums

1

2

3

4 8

4

2 Stadio Olimpico Rome, Italy 1990

Rose Bowl Pasadena, U.S. 1994

International Stadium Yokohama, Japan 2002

Stade de France Saint-Denis, France 1998

Capacity

7

6

/5k people

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter

5

/4k m²

Transit Index smooth to crowded

3 1 6

5

Olympiastadion Berlin, Germany 2006 Capacity /5k people

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

FIFA Narrative

7

FNB Stadium Johannesburg South Africa 2010

8

Maracanã Stadium Rio de Janeiro, Brazil 2014

Luzhniki Stadium Moscow, Russia 2018


FIFA 1990 – 2018 Finals Stadiums 1

2

3

Rose Bowl Pasadena, U.S. 1994

Stadio Olimpico Rome, Italy 1990

4

International Stadium Yokohama, Japan 2002

Stade de France Saint-Denis, France 1998

Capacity /5k people

70.0k

90.8k

80.6k

100k

107k

80.8k

73.0k

442m

410m

526m

655m

58.0k

43.1k

76.0k

58.0k

208.6

237.8

168.0

180.1

72.3k

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

6

5

7

FNB Stadium Johannesburg South Africa 2010

Olympiastadion Berlin, Germany 2006

8

Maracanã Stadium Rio de Janeiro, Brazil 2014

Luzhniki Stadium Moscow, Russia 2018

Capacity /5k people

74.5k

94.7k

78.8k

88.0k

94.8k

200k

81.0k

103k

357m

518m

545m

494m

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

55.8k

68.3k

67.5k

67.2k

103.4

215.9

237.5

231.5

8 Moscow, Russia 4 Yokohama, Japan

2 Pasadena, U.S.

5 Berlin, Germany 3

7Rio de Janeiro, Brazil

6 Johannesburg, South Africa

Saint-Denis, France

1 Rome, Italy

(continue on next spread)

238 ¦ 239

Copyright © Free Vector Maps.com


Iteration

Fanaticism Behind Soccer FIFA 1990 – 2018 Finals Stadiums 1

2

3

Rose Bowl Pasadena, U.S. 1994

Stadio Olimpico Rome, Italy 1990

4

International Stadium Yokohama, Japan 2002

Stade de France Saint-Denis, France 1998

Capacity /5k people

70.0k

90.8k

80.6k

100k

107k

80.8k

73.0k

442m

410m

526m

655m

58.0k

43.1k

76.0k

58.0k

208.6

237.8

168.0

180.1

72.3k

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

6

5

7

FNB Stadium Johannesburg South Africa 2010

Olympiastadion Berlin, Germany 2006

8

Maracanã Stadium Rio de Janeiro, Brazil 2014

Luzhniki Stadium Moscow, Russia 2018

Capacity /5k people

74.5k

94.7k

78.8k

88.0k

94.8k

200k

103k

357m

518m

545m

494m

55.8k

68.3k

67.5k

67.2k

103.4

215.9

237.5

231.5

81.0k

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

Almost all of stadiums have more attendance beyond capacity at the World Cup Final.

8 Moscow, Russia

2 Pasadena, U.S.

4 Yokohama, Japan

5 Berlin, Germany 7 Rio de Janeiro, Brazil 6 Johannesburg, South Africa 3 Saint-Denis France

1 Rome, Italy

Copyright © Free Vector Maps.com

FIFA Narrative


Fanaticism Behind Soccer FIFA 1990 – 2018 Finals Stadiums 1

2

Stadio Olimpico Rome, Italy 1990

3

Rose Bowl Pasadena, U.S. 1994

4

International Stadium Yokohama, Japan 2002

Stade de France Saint-Denis, France 1998

Capacity /5k people

70.0k

90.8k

80.6k

100k

107k

80.8k

72.3k

73.0k

442m

410m

526m

655m

58.0k

43.1k

76.0k

58.0k

208.6

237.8

168.0

180.1

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

6

5

7

FNB Stadium Johannesburg South Africa 2010

Olympiastadion Berlin, Germany 2006

8

Maracanã Stadium Rio de Janeiro, Brazil 2014

Luzhniki Stadium Moscow, Russia 2018

Capacity /5k people

74.5k

94.7k

78.8k

88.0k

94.8k

200k

103k

357m

518m

545m

494m

55.8k

68.3k

67.5k

67.2k

103.4

215.9

237.5

231.5

81.0k

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

Almost all of stadiums have more attendance beyond capacity at the World Cup Final.

8 Moscow, Russia

2 Pasadena, U.S.

4 Yokohama, Japan

3 Saint-Denis, France 7 Rio de Janeiro, Brazil 5 Berlin, Germany

6 Johannesburg, South Africa

1 Rome, Italy

(continue on next spread)

240 ¦ 241

Copyright © Free Vector Maps.com


Iteration

Fanaticism Behind Soccer FIFA 1990–2018 Finals Stadiums 1

2

Stadio Olimpico Rome, Italy 1990

3

Rose Bowl Pasadena, U.S. 1994

4

International Stadium Yokohama, Japan 2002

Stade de France Saint-Denis, France 1998

Capacity /5k people

70.0k

90.8k

80.6k

100k

107k

80.8k

72.3k

73.0k

442m

410m

526m

655m

58.0k

43.1k

76.0k

58.0k

208.6

237.8

168.0

180.1

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

6

5

7

FNB Stadium Johannesburg South Africa 2010

Olympiastadion Berlin, Germany 2006

8

Maracanã Stadium Rio de Janeiro, Brazil 2014

Luzhniki Stadium Moscow, Russia 2018

Capacity /5k people

74.5k

94.7k

78.8k

88.0k

94.8k

200k

103k

357m

518m

545m

494m

55.8k

68.3k

67.5k

67.2k

103.4

215.9

237.5

231.5

81.0k

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

Almost all of stadiums have more attendance beyond capacity at the World Cup Final.

8 Moscow, Russia

2 Pasadena, U.S.

4 Yokohama, Japan

3 Saint-Denis, France 7 Rio de Janeiro, Brazil 5 Berlin, Germany

6 Johannesburg, South Africa

1 Rome, Italy

Copyright © Free Vector Maps.com

FIFA Narrative


Fanaticism Behind Soccer FIFA 1990–2018 Finals Stadiums 1

2

Stadio Olimpico Rome, Italy 1990

3

Rose Bowl Pasadena, U.S. 1994

4

International Stadium Yokohama, Japan 2002

Stade de France Saint-Denis, France 1998

Capacity /5k people

70.0k

90.8k

80.6k

100k

107k

80.8k

72.3k

73.0k

442m

410m

526m

655m

58.0k

43.1k

76.0k

58.0k

208.6

237.8

168.0

180.1

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

6

5

7

FNB Stadium Johannesburg South Africa 2010

Olympiastadion Berlin, Germany 2006

8

Maracanã Stadium Rio de Janeiro, Brazil 2014

Luzhniki Stadium Moscow, Russia 2018

Capacity /5k people

74.5k

94.7k

78.8k

88.0k

94.8k

200k

103k

357m

518m

545m

494m

55.8k

68.3k

67.5k

67.2k

103.4

215.9

237.5

231.5

81.0k

Record Attendance /5k people

Construction Cost /40m dollar (PPP)

Square Meter /4k m²

Transit Index smooth to crowded

Almost all of stadiums have more attendance beyond capacity at the World Cup Final.

8 Moscow, Russia

2 Pasadena, U.S.

4 Yokohama, Japan

3 Saint-Denis, France 7 Rio de Janeiro, Brazil 5 Berlin, Germany

6 Johannesburg, South Africa

1 Rome, Italy

(continue on next spread)

242 ¦ 243

Copyright © Free Vector Maps.com


smooth to crowded

Transit Index

/4k m²

Square Meter

/40m dollar (PPP)

Construction Cost

/5k people

Record Attendance

/5k people

Capacity

5

1

Olympiastadion

Stadio Olimpico Rome, Italy 1990

208.6

58.0k

442m

100k

70.0k

FIFA 1990–2018 Finals Stadiums

6

2

Fanaticism Behind Soccer

FNB Stadium

Rose Bowl Pasadena, U.S. 1994

237.8

43.1k

410m

107k

90.8k

7

3

Maracanã Stadium

Stade de France Saint-Denis, France 1998

168.0

76.0k

526m

80.8k

80.6k

8

4

Luzhniki Stadium

International Stadium Yokohama, Japan 2002

180.1

58.0k

655m

73.0k

72.3k


103.4

55.8k

357m

88.0k

74.5k

2 Pasadena, U.S.

1 Rome, Italy

5 Berlin, Germany

3 Saint-Denis, France

Almost all of stadiums have more attendance beyond capacity at the World Cup Final.

smooth to crowded

Transit Index

/4k m²

Square Meter

/40m dollar (PPP)

Construction Cost

/5k people

Record Attendance

/5k people

Capacity

Berlin, Germany 2006

215.9

68.3k

518m

94.8k

94.7k

7 Rio de Janeiro, Brazil

Johannesburg South Africa 2010

6 Johannesburg, South Africa

8 Moscow, Russia

237.5

67.5k

545m

200k

78.8k

Rio de Janeiro, Brazil 2014

231.5

67.2k

494m

103k

81.0k

4 Yokohama, Japan

Moscow, Russia 2018


Concept Continue the style of the previous project, the recipe instruction is illustrated in fine lines with reference on real size products.

Recipe


Iteration A cherry pie with lattice top has made meticulously with fine observation.

Cherry Pie with Lattice Top preparation 1×

1× lightly

12 oz Mixed Berries

Sugar

Kirsch

Ready Made

Pie Crust

15 ml 1 tbsp 1/2 oz

for drain

Mix

go FUNCTION BAKE TOAST

BAGEL

OFF

375˚F

˚F

press tight

BROIL

300˚

350˚ 400˚

250˚ 200˚

450˚

150˚

12 oz Mixed Berries

+

=

BROIL

ST

OP

T/S AR T

2. Mix.

3. Unfold the crust. Pour step 2 inside. Cut another crust w/ the edge of pie pan.

½ ½

0

inch

1

10 in ×1 in

2

½

3

½

4

½

5

½

6

½

7

½

8

½

9 ½ 10

1. Preheat.

0

½

inch

1

½

2

½

3

½

4

½

5

½

6

½

7

½

8

½

9 ½ 10

12 pc total

4. Cut 12 strips. Lay 6 across the pie w/ 1’’ interval verticaly each. Fold 3 of them.

5. Put 1 horizontal strip on, fold 3 vertical back. Repeat on another 3 until the pie with all 12 on. Keep 1’’ interval between horizontal strips.

FUNCTION BAKE TOAST

BAGEL

OFF

˚F

BROIL

300˚

350˚ 400˚

250˚ 200˚

450˚

150˚

BROIL

ST

6. Trim.

(continue on next spread)

246 ¦ 247

7. Brush, sprinkle.

OP

T/S AR T

8. Bake 20 min, add aluminum foil and bake 20 min. Leave 20 min. Enjoy.


Iteration

Cherry Pie with Lattice Top preparation 1×

1× lightly

12 oz Mixed Berries

Sugar

for drain

Kirsch

Ready Made

Pie Crust

15 ml 1 tbsp 1/2 oz

go Mix

375˚F 12 oz Mixed Berries

press tight

=

1 0

10 in ×1 in

2

3

4

5

6

7

8

9 10

+

0

1

2

3

4

5

6

7

8

9 10

1

12

1 in

1 in

20 min

Recipe

20 min


Cherry Pie with Lattice Top preparation

1× lightly

Sugar

12 oz Mixed Berries

Kirsch

Ready

Made Pie Crust

15 ml 1 tbsp 1/2 oz

for drain

go M

ixe 12 d oz Be rrie

s

375 ˚F

7

8

9 10

press tight

10 in ×1 in

5

6

= 0

1

2

3

4

5

6

7

8

9 10

0

1

2

3

4

+

1

12

1 in

1 in

20 min

375 ˚F

248 ¦ 249

20 min

20 min


Extension Cherry Pie with Lattice Top preparation

Ready Made

Pie Crust

for drain

lightly

15 ml 1 tbsp 1/2 oz

1× Kirsch

15 ml 1 tbsp 1/2 oz

1× Sugar

go

M

ixe 12 d oz Be rrie

s

375 ˚F

7

8

9 10

press tight

0

1 in

Recipe

1

2

3

4

5

6

7

8

9 10

0

1

2

3

4

10 in ×1 in

5

6

+

1

12


1 in

press tight press tight

20 min

375 ˚F

20 min

375 ˚F

250 ¦ 251

20 min


Hue Attempt Cherry Pie with Lattice Top Add color strokes to see if it enhanced the quality of instruction.

preparation

Ready Made

Pie Crust

for drain

lightly

15 ml 1 tbsp 1/2 oz

1× Kirsch

15 ml 1 tbsp 1/2 oz

1× Sugar

go

M

ixe 12 d oz Be rrie

s

375 ˚F

7

8

9 10

press tight

0

1 in

Recipe

1

2

3

4

5

6

7

8

9 10

0

1

2

3

4

10 in ×1 in

5

6

+

1

12


Reformat The output is 5 in Ă— 8 in, 26 pages one side press on 100GSM Arjowiggins CONQUEROR Wove Brilliant White paper & 120 GSM Hammermill Premium Color Copy Paper, wire-o binding.

252 ÂŚ 253


Content

A Midsummer Treat

Cherry Pie with Lattice Top

Recipe


Preparation

FUNCTION BAKE TOAST

BAGEL

OFF

BROIL

BROIL

ST

for drain

e Pie Crust

Ready Mad

(continue on next spread)

254 ¦ 255

OP

T/S AR T


Content

Kirsch

15 ml=1 tbsp=1/2 oz

Sugar

1/2 oz=1 tbsp=15 ml

Action

BROIL

M

ixe 12 d oz Be rrie

s

1

Recipe


e Pie Crust

Ready Mad

2

+

3

(continue on next spread)

256 ¦ 257


Content press tight

1

12

4

1 in

5

Recipe


1 in

6

7

(continue on next spread)

258 ¦ 259


Content

8

9

Recipe


10

11

(continue on next spread)

260 ¦ 261


Content lightly

12

20 min

13

Recipe


press tight

14

press tight

15

(continue on next spread)

262 ÂŚ 263


Content 20 min

20 min

16

17

Recipe


Shichao Yang GRA 361 Lisa Peña, Scott Curtis, Nate Finden Recipe Fall 2018

264 ¦ 265


Folio

Bookbinding


266 ¦ 267


Single leaf

Bookbinding


268 ¦ 269


Signature

Bookbinding


270 ¦ 271


Concept A poker set is made for compliment to my awareness of design. This set features variant seasonal representatives as design approaches which apply to the daily practice.

Self Promotional Object

é “ dĂ o n. a method, style, or manner of doing something This set features variant seasonal representatives as design approaches which apply to the daily practice. With abstract pattern via a mix of monochrome tint, the narrative shows the competence to shape an organic visual system.


Illustration & Shape Research

(continue on next spread)

272 ÂŚ 273


Concept

Self Promotional Object

sakura

sunflower

ginkgo

pine cone

Spring

Summer

Autumn

Winter

acceptance

affinity

sustainable

taxonomy

接納

顯榮

經久

條理


274 ¦ 275


Typeface Typeface EB Garamond SC 08 Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Bellefair Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Optima Nova LT Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 思源宋體極細 Source Han Serif ExtraLight

滾滾長江東逝水,浪花淘盡英雄。是非成敗轉頭空, 青山依舊在,幾度夕陽紅。白髮漁樵江渚上,慣看秋 月春風。一壺濁酒喜相逢,古今多少事,都付笑談中。 ♠♥♣♦

思源宋體半粗 Source Han Serif Semibold

滾滾長江東逝水,浪花淘盡英雄。是非成敗轉頭空, 青山依舊在,幾度夕陽紅。白髮漁樵江渚上,慣看秋 月春風。一壺濁酒喜相逢,古今多少事,都付笑談中。

Self Promotional Object


Size

2.5 inch

3.5 inch

276 ÂŚ 277


A

With abstract pattern via a mix of monochrome tint, the narrative shows the competence to shape an organic system.

2

sakura acceptance

A

3

4

4

3

Self Promotional Object

2

接納

The process is a journal to balance the visual weight, which use warm grey to replace the full black.

Content


5

6

5

8

8

7

278 ¦ 279

(continue on next spread)

6

7


9

10

9

Q ♠

J

Self Promotional Object

10

J

Q

Content


K

A

sunflower affinity

K

3

3

2

280 ¦ 281

(continue on next spread)

A

2

顯榮


4

5

4

7

7

6

Self Promotional Object

5

6

Content


8

9

8

J

J

10

282 ¦ 283

(continue on next spread)

9

10


Q

K

Content

K

Q A

2

ginkgo sustainable

2

A

Self Promotional Object

經久


3

4

3

6

6

5

284 ¦ 285

(continue on next spread)

4

5


7

8

7

10 ♣

9

Self Promotional Object

8

9

10

Content


J

Q ♣

Q

J

K

A

pine cone taxonomy

A

K

286 ¦ 287

(continue on next spread)

條理


2

3

2

5

5

4

Self Promotional Object

3

4

Content


6

7

6

9

9

8

288 ¦ 289

(continue on next spread)

7

8


10

J

10 K

K

Q Self Promotional Object

J

Q

Content


J O K E R

J O K E R

道 n. a method, style, or manner of doing something

‘The merit of originality is not novelty; it is sincerity.’

This set features variant seasonal representatives as design approaches which apply to the daily practice.

J O K E R

290 ¦ 291

With abstract pattern via a mix of monochrome tint, the narrative shows the competence to shape an organic visual system.

J O K E R

Thomas Carlyle




目に映るものはいつも本物だとは限らない

Reference To quote Haruki Murakami, “There’s no guarantee that everything reflected in your eyes is true.” The poster series focus on represent the phrase in symbolic, iconic and indexical way.

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

Message Design


萬能青年旅店 (Omnipotent Youth Society) 揪心的玩笑與漫長的白日夢 (A Heart Wrenching Joke and a Long Daydream)

294 ¦ 295

生活在經驗裡 直到大廈崩塌

是誰來自山川湖海 卻囿於晝夜廚房與愛 Who seek joy amidst ordinary After aweary of a heroic life

Living in settled days Until the tower tumbles down

萬能青年旅店 (Omnipotent Youth Society) 殺死那個石家莊人 (Kill the One from Shijiazhuang)


目に映るものはいつも本物だとは限らない

Iteration Left, center, and right are iterations of symbolic, iconic and indexical ideas.

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

(continue on next spread)

Message Design


村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

296 ¦ 297

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない There’s no guarantee That everything reflected in your eyes is true

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)


目に映るものはいつも本物だとは限らない

Iteration

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

(continue on next spread)

Message Design


村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

298 ¦ 299

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない There’s no guarantee That everything reflected in your eyes is true

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)


目に映るものはいつも本物だとは限らない

Iteration

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

(continue on next spread)

Message Design


村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

300 ¦ 301

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない There’s no guarantee That everything reflected in your eyes is true

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)


目に映るものはいつも本物だとは限らない

Iteration

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

(continue on next spread)

Message Design


村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

302 ¦ 303

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない There’s no guarantee That everything reflected in your eyes is true

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)


目に映るものはいつも本物だとは限らない

Iteration

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

(continue on next spread)

Message Design


村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

304 ¦ 305

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない There’s no guarantee That everything reflected in your eyes is true

There’s no guarantee

That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)


There’s no guarantee

目に映るものはいつも本物だとは限らない

Iteration

That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

(continue on next spread)

Message Design


That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

306 ¦ 307

There’s no guarantee

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない

There’s no guarantee

That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)


目に映るものはいつも本物だとは限らない

Iteration

There’s no guarantee

That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

(continue on next spread)

Message Design


村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

308 ¦ 309

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない There’s no guarantee that everything reflected in your eyes is true

There’s no guarantee That everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)


目に映るものはいつも本物だとは限らない

Verdict

There’s no guarantee that everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

Message Design


村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)

310 ¦ 311

目に映るものはいつも本物だとは限らない

目に映るものはいつも本物だとは限らない

There’s no guarantee that everything reflected in your eyes is true

There’s no guarantee that everything reflected in your eyes is true

村上春樹 (Haruki Murakami) 『神の子どもたちはみな踊る』 - 『かえるくん、東京を救う』 (After the Quake - Super-Frog Saves Tokyo)



Spring 2019

GRA 322


Mindmap Rethink the brand identity of First Echelon. The motion graphic is aim to demonstrate the technology identity to the customers.

Symbol Motion


Footage Setting up in Cinema 4D, the symbol has became some light tubes. As the tube flickers, the camera is pushed farther and the viewer can see the entire symbol. As the spotlight moves, the text next to the symbol gradually appears and the background has brightened.

(continue on next spread)

314 ÂŚ 315


Footage

Symbol Motion


(continue on next spread)

316 ¦ 317


Footage

Symbol Motion


(continue on next spread)

318 ¦ 319


Footage

Symbol Motion


(continue on next spread)

320 ¦ 321


Footage

Symbol Motion


(continue on next spread)

322 ¦ 323


Footage

Symbol Motion


(continue on next spread)

324 ¦ 325


Footage

Symbol Motion


(continue on next spread)

326 ¦ 327


Footage

Symbol Motion


(continue on next spread)

328 ¦ 329


Footage

Symbol Motion


Melody Souvenir d’enfance Cover. Richard Clayderman Master track Harp Sub track YAMAHA Piano Composed in Logic Pro

330 ¦ 331


Research The story to represent is making rice green. The concept is use wireless charge base as a representation of new planting technique. The thing to charge is a bowl of rice that embed in an earth.

12’’ × 12’’ Visual Representation


Iteration

Water

(continue on next spread)

332 ¦ 333


Iteration

Water

12’’ × 12’’ Visual Representation


(continue on next spread)

334 ¦ 335


Iteration

12’’ × 12’’ Visual Representation


(continue on next spread)

336 ¦ 337


Iteration

12’’ × 12’’ Visual Representation



Concept The twelve icons set represents how people interact with contents and others. 1. Share 2. Comment 3. Like 4. Edit 5. Explore (search) 6. Collect (bookmark) 7. Follow 8. Notifications 9. Refresh 10. Delete 11. Undo 12. Save

Interactive Icon Set


340 ¦ 341


Concept Established since Fall 2018, the brand First Echelon is created to make the world better. First Echelon is a semiconductor and telecommunications equipment company that designs and markets wireless telecommunications products and services. It’s aim to industrial field so the audience will not see an online retail store.

Web for First Echelon


Sitemap

Product Lines Processor Modem

Form by five primary tabs, the site is striving to bring the best user experience across every service and product line.

ISA Device in Category Products

Home Application Scenario

Global Floating

Smart Homes Health Industrial ArtiďŹ cial Intelligence Solutions

Search Product Support Design Reviews and Consultancy Approved Partners

Global Floating General Info Enquiry

Training Support

Contact Developer Site Knowledge base Research Download Center

Resource Newsroom Leadership Job Opportunities Investor Sustainability Company

342 ÂŚ 343


Brand Guidelines The brand guidelines contains typography info, color palette, logo variations, clearance spacing and icons for gesture and identity that use in the website.

Typography / Helvetica Neue H1

First Echelon.

Size/40px | Weight/bold | Character/0.41 | Leading/48 | HEX/#333333

H2

Primer escalon.

Size/33px | Weight/bold | Character/0.39 | Leading/40 | HEX/#333333

H3

Primo Echelon.

Size/28px | Weight/bold | Character/0.34 | Leading/34 | HEX/#333333

H2 Mobile

Premier Échelon.

Size/23px | Weight/bold | Character/0.16 | Leading/28 | HEX/#333333 H3 Mobile

Первый Эшелон.

Size/18px | Weight/bold | Character/0.1 | Leading/23 | HEX/#333333 Caption

Erster Echelon.

Size/20px | Weight/regular | Character/0.38 | Leading/25 | HEX/#4A4A4A Caption Mobile

Erster Echelon.

Size/20px | Weight/regular | Character/0.29 | Leading/23 | HEX/#4A4A4A Caption Bold

Erste Staffel.

Size/20px | Weight/medium | Character/0.38 | Leading/25 | HEX/#4A4A4A Button Caption

Eerste Echelon.

Size/18px | Weight/medium | Character/-0.36 | Leading/21 | HEX/#4A4A4A This is a paragraph using Helvetica Neue regular at 20px, with a 25px lineheight in the hue #4A4A4A. Phasellus pharetra urna sit amet tellus elementum aliquet in et quam. In condimentum dui.

Caption Quote

İlk Echelon.

Size/23px | Weight/thin-italic | Character/0.44 | Leading/30 | HEX/#4A4A4A

Stock Display

Size/23px | Weight/thin-italic | Character/0.56 | Leading/N/A | HEX/#333333

Web for First Echelon

1


Color Palette

2

Ink 4A4A4A

333333

EEEEEE

DD542D

F4BB1D

6D7373

CCCCCC

EEEEEE

FFFFFF

4CD964

FF3B30

Brand

Canvas

Stock

Logo Variations

minimal size: 51×59 px

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344 ¦ 345

FFFFFF


Brand Guidelines

Clearance

3

3x

x 3x

4x 4x

4x

5x

5x

5x 5x

5x

Gesture Icons

right

left

search contact more

exit

discover menu 1

indicative dots

Products Solutions Support Resource Company

1. Server by Travis Avery from the Noun Project 2. company by fahmistudio from the Noun Project

Web for First Echelon

2


Identity Icons

4

Internet of Things Artificial Intelligence 1

Industrial

2

Mobile

Smart Home

Healthcare

</ > Product Support

3

Sales Support

Modem

Processor

4

Wi-Fi Chip

1. Gear by IconfactoryTeam from the Noun Project. Modified. 2. Mobile by Montu Yadav from the Noun Project. Modified. 3. Box by Michael Wallner from the Noun Project. 4. wifi by Untashable from the Noun Project. Modified.

346 ¦ 347

Bluetooth


Desktop Embrace 5G Made real by First Echelon

Products

Solutions

Support

Meet our Matrix Series

Resource

Company

Products

Processor

Modem

Processor Products

Solutions

Support

Matrix series oering the widest range of microprocessor cores to address the performance, power and cost requirements. Learn more

Resource

Modem

Company

Web for First Echelon

Wi-Fi

Bluetooth


Solutions

IoT

AI

Smart Home

Healthcare

Industrial

Mobile

Products

Internet of Things The Internet of Things (IoT) extends mobile connectivity to more people, places and devices than ever before.

Solutions

Our integrated solutions offer the security, interoperability and connectivity that customers need to develop the smart products and cloud-based services that will define the future of IoT. Learn more

Support

Resource

Company

Support

Products

Solutions

Product Support

Sales Support

</ >

Product Support First Echelon offers expert professional support and services options, as well as free access to a wide range of resources, documentation, and forum support for our customers.

Support

Resource

Te c h n i c a l S u p p o r t

Training

Company

Sales Support

348 ¦ 349

Design Reviews


Mobile

Web for First Echelon


350 ¦ 351




S/F 20XX

GRA XXX

Program Book 222

letterform

3:4

18x24 18x24

4. Sphere 5. Simple Object

14:17

12x12 12x12 12x12

w b

1. Dynamic and Static

11x14 1:1 1:1

1:1

11:14 11:14 11:14 ?

11:14

11x14 11x14 11x14

4

2

4

?

paragraph Olympian pygmalion

11x14

olympian

2. Value and Placement

3. Paragraph Project

11:14

1

1

1

4

1

1

1

1

1

1

2

vary vary

1

1

2

1

1

1

1

1

1

1

1

1

1

1

1

1

1

n/a

l

2

7

1 1

y

vary

Final

Hnnomaiply

vary vary

i nomai p

6 7 5

vary vary

12

7

16

14

11

18

33

6

2

4

vary

nnom kern

9 4

a

Process

noma kern

vary

m

dynamic

or

letter

vary vary vary

o Hnno kern nnnn onon

as

vary vary

caculated

Roman Uncial Hnn kern

14x17

14:17

3:4

Capitalis Rustica 14x17

2. Lowercase Letterform Hn

1. Pen Studies

3:4

18x24

Proportions 3:4 3:4

3. Cylinder Sleeping

Dimensions 18x24 18x24

sub-

1. Lines/elipes 2. Plane

Project

The program book you read are constructed by all of these projects but not limit to them.

drawing

taxonomy

fixed

6

4

12

2

2

2

1

3

1

3

1

1

7

9

3

9

7

2

2

2

3

Set a goal is common on managing a huge project. The plan show an overview about page quantity in total.

221

220

page

1

1

2

2

1/2

1/2

1/2

1/2

2

1/2

1/2

1/2

1/2

1/2

1/2

1/2

1/2

1

1/2

1/2

2

2

2

2

1/3

1/3

1/3

1

Plan


354 ÂŚ 355 tone

process

symbol motion

Spring 2019

3840x2400

7360x4912 7360x4912 9x18

4. bookbinding

19:13 13:19

8:5

1:2

2.5:3.5

13:19/6:8

19x13 13x19 13x19/6x8

2. fifa

8:5

8:5

8:5

7.125:9.5

8.5:11

78:33:00

8.5:11

7:4

3:4

1:1

1:1

1:1

3. recipe

3840x2400

3840x2400

soldier

7.125x9.5 3840x2400

html

9.5x4.125 8.5x11

envelope resume

charlies

3.5x2 8.5x11

color business card

12x12

mono

letterhead

12x12 12x12

mach

tech

1. swing

1:1

11:14

12x12

11:14

11:17

11:17

11:17

11x14

11x17

8.5:11

8.5:11

8.5:11

8.5:11

8.5:11

11x14

11x17

5

8.5x11

6

8.5x11

Color 11x17

Fields 4

booklet

LetterNumber

business system

3. Gesture Drawings

2. Advanced Transparency

1. complex object

3. Calendar

8.5x11

8.5x11

8.5x11 Rules

2. Book Cover Typography Typography

1. Paragraph Research

1:1 1:1 1:1

12x12 12x12 12x12

line shape texture

1:1 1:1 1:1

12x12 12x12

1:1

5. self promotional 322

1:1 1:1 1:1

12x12

6. poster

361

321

224

223

1:1 1:1 1:1

12x12

color

1:1 1:1 1:1

6. Leaf Gradation Study

mono

12x12 12x12 12x12

3 4 5

Fall 2018

Spring 2018

Fall 2017

12x12 12x12 12x12

1 2

3

12x12 12x12 12x12

3 1 2

7. A Comparison of Form letterform

5. Figure Ground

4. Fibonacci

3. Tension

3 by 2

vary

6 4

22

6

9

8

6

2

12

15

12

71

20

25

4

20

9

6

9

5

21

8

28

37

11

2

18

9

4

7

4

8

1 1

3

4

4

3

1

1

4

3 cross

3

1

1

1

1

1

1

1

1

1

1

1

1

1

1

3

3

3

3

11

0

5

5

5

5

1

1

1

1

1

1

1

1

1

1

9 6

4/tba

1 1+1

3

5

7

16

5

5

5

5

7

17

10

6

9

2

2

2

6

10

2 1

2

2

2

1

11

1

2

1

16

2

1

1

1

1

2

4

2

1

2

1/3

1/3

1/3

1

2


Size and Layout The layout is depend on the page proportion and size. A layout plan is necessary for contents arrangement. These thumbnails are stand for 3:4 (6’’ × 8’’). All rough drafts.

Program Book


356 ¦ 357


Size and Layout These thumbnails are stand for 2:3 (6’’ × 9’’). All rough drafts.

Program Book


358 ¦ 359


Sample Test Firstly, the test was set in same project among three different proportions/size.

Program Book


(continue on next spread)

360 ¦ 361


Sample Test

Program Book


362 ¦ 363


Prototype After couple tests on different projects, a prototype covers most projects has been made out to check the durability of the whole system. At this point, the weight and texture of paper was decided, as well as the method of binding.

Program Book


(continue on next spread)

364 ¦ 365


Prototype

Program Book


366 ¦ 367


Concept Consistent with the business system, this portfolio website use the same elements in the system. To shape an inclusive and elegant frame, 5% yellow is selected for the background color. The contents are arrange on modular grid. This website is build by Squarespace service. Url: pygmalion.xyz

Portfolio Website


368 ¦ 369


Gallery

Portfolio Website


370 ¦ 371





Spring 2019

GRA 362


Concept At the very early point of Spring 2019, I have the honor to worked with 4 students from vary majors in the design school. They are: Lauren/architecture Meixuan/landscape Solomon/industrial Jason/environment. The brief is to reenvision retail experiences within ASU campus. We developed the modular locker system to save unnecessary line time for students especially on lunch and supper. We call it FastFare. I was responsible for making app prototypes and managing the VI of FastFare as a whole.

FastFare Cluster

FastFare


The Modular Every locker ships with the following features: Dual-Wall, Insulated Housing ; Anodized Finish; Glass Touchscreen; Lightweight Aluminum Door ; Heavy-Duty Barrel Hinge ; QR/NFC Technology; Modular Design; Highly Customizable

376 ÂŚ 377


Screen The touch screen is a important part of pick up experience. We break up the layout for three functions. First, the screen is NFC embedded. It means the whole screen is available to scan. With many digital wallets in your phone like  Pay and Google Pay, the waiting time is as less as one second. In the future, we look forward to work with ASU and bring the benefit with the in-campus currency to students. Second, if you purchase on your phone, you might wanna try scanning the QR code to simplify the pick up experience. The number panel is a backup option. You will receive 6 digits to type into the screen.

FastFare Cluster

24 QR code

cancel


378 ¦ 379


App The App contains the complete experience of FastFare. In a frame of flat design language, a list of nearby restaurant is provide based on your location. The menu is clear and detail on each category. Augmented Reality is applied to show the cuisine vivid.

FastFare Cluster


380 ¦ 381


Connection The map shown provides a plan view of a sector of the ASU campus. It divides major-specific buildings into seperate groups. The red polygons denote a potential installation spot for the FastFare lockers. We see the lockers acting as a unifier across the multiple buildings.

FastFare Cluster

Education Music

Design

OďŹƒce


Business

Engineer

Parking area

Foot traafc

Science

psychology

public area

382 ¦ 383


Application The lockers will create a sense of likeness between the buildings. While keeping the same performance at all locations around ASU, every locker could match restaurants’ theme.

FastFare Cluster


Future Speculation Once FastFare has been successfully integrated into everyday living, further development can take place. One route of expansion could be autonomous food delivery. This would remove the human from the equation, and could eventually turn into autonomous grocery delivery. It could change the way we get our groceries as we know it. Another route FastFare could take is a franchise of popup cafes. Original, all-natural meals could be prepared by employees, and served to customers in person. There can be lounge and congregational areas where students could eat lunch or simply destress between classes.

384 ÂŚ 385


Move Forward We as designers wish to honor the legacy of Dr. Martin Luther King, Jr. Through his courage to initiate change in this world by actualizing his vision of hope, he inspired others to serve a forward momentum towards the greater good of people’s common humanity. We wish to encourage this momentum to everyone, to keep moving forward not just for ourselves but for others. To move together towards actualizing change within our lifetimes to better serve the world we live in today and for tomorrow.

Move Forward

Move Forward in the face of adversity

Move Forward

Move Forward

in the face of adversity in the face of adversity

We’re Sill Collective.

move forward

move forward

#moveforwardasu

Martin Luther King, Jr. Committee

asu.edu/mlk


Move Forward

move forward

#moveforwardasu

asu.edu/mlk

Move Forward

#moveforwardasu

asu.edu/mlk

Move Forward

asu.edu/mlk #moveforwardasu asu.edu/mlk #moveforwardasu

Move Forward

(continue on next spread)

386 ÂŚ 387

asu.edu/mlk #moveforwardasu

Move Forward

asu.edu/mlk #moveforwardasu


Move Forward

Move Forward

Move Forward

#moveforwardasu asu.edu/mlk

Martin Luther King, Jr. Committee

asu.edu/mlk #moveforwardasu

WB I COWF S U Y CPCBE L I E F K QOD KQF P Z S X F S X F E A RE A J M I T PY XR F NR H T EQD A X YGU N I I F OCUS E F XVB SUL HCRQ U I MABSOCP S Z T F L T I FWXY S YXCDR XAQA F HZ Y F V I RF V

Move Forward

www.asu.edu/mlk #moveforwardasu


Verdict

www.asu.edu/mlk #moveforwardasu

388 ÂŚ 389


Website When we build the concept, we think about the gesture that people move. The navigation bar is our analysis result. We turn the long strip to flat street signs, which lead audiences, moving forward with confidence. Hint by the orange we mentioned in the poster, the page is even more bright and flat. Once you click, you know where you are and where to go. We care about the reading experience, as well as the importance of the motivation that keeping people move forward. On our pages, the contents are always the primary elements to feature. We arrange text blocks and photos carefully on the grid, with reasonable setting of type size and weight. We love Roboto. The font offers awesome readability and keeps your experience on the same track as an official ASU site.

Martin Luther King, Jr. Committee


390 ¦ 391


Bookmark

move forward McKenna Moffat 1st place - Poster 5th Grade Franklin at Brimhall Elementary Mesa Public Schools 2019 Arizona State University Dr. Martin Luther King, Jr. Celebration

McKenna Moffat 1st place - Poster 5th Grade Franklin at Brimhall Elementary Mesa Public Schools 2019 Arizona State University Dr. Martin Luther King, Jr. Celebration

Martin Luther King, Jr. Committee


T-Shirt

392 ¦ 393


Background The ASU Art Museum is a place with a natural charm. The interior of the museum is dim. The faint light creates a subtle reflection on the twilight cement wall. As people walk down, the fountain next to the entrance and the numerous vents distributed overhead create a dynamic light effect and cool temperatures. This is important in Arizona. For this place, we want to make our creativity and interior design organically coexist as much as possible while maintaining the original temperament of the building. GHOST step light by SIMES is the first device that help the concept come out.

ASU Museum


Light The early idea of light. Light is the best material in the dark. We use the light as a dynamic connector. All the lights under railings are ship with motion sensor, which means there is always a line accompany with you when you walk closer.

394 ÂŚ 395


Vinyl The early idea of vinyl. The black vinyl on the ground show you the way of each routes.

ASU Museum


Arrow The next idea of vinyl. The icons in gray vinyl cut as ordinary way finding system that indicate the location.

396 ÂŚ 397


Elevator Refresh the misleading buttons to match the common system.

GROUND LEVEL

2

GROUND REAR

2

GROUND LEVEL

2

GROUND REAR

2

MUSEUM NORTH

1

MUSEUM SOUTH

1

MUSEUM NORTH

1

MUSEUM SOUTH

1

DOOR OPEN

DOOR CLOSE

DOOR OPEN

DOOR OPEN

DOOR CLOSE

DOOR CLOSE

DOOR OPEN

DOOR CLOSE

ALARM

ALARM

GROUND LEVEL

2

GROUND REAR

2

GROUND LEVEL

2

GROUND REAR

2

MUSEUM NORTH

1

MUSEUM SOUTH

1

MUSEUM NORTH

1

MUSEUM SOUTH

1

DOOR OPEN

DOOR CLOSE

DOOR OPEN

DOOR CLOSE

DOOR OPEN

DOOR CLOSE

DOOR OPEN

DOOR CLOSE

ALARM

ASU Museum

ALARM


Flow Pattern The old flow patterns show all the situations in the system within the isometric form.

Flow Pattern

Ground Level flip over to museum

Ave. S Mill

MUSEUM

ELEVATOR

eum rt Mus ASU A

ELEVATOR

ELEVATOR

MUSEUM

Flow Pattern

Lower Level flip over to exit

Ave. S Mill

Lights 6 staircases = 12 railings 1 railing = 6 lighting fixtures

398 ¦ 399

eum rt Mus ASU A


Revision New idea is all based on lighting. In this system, signages are clearer especially in the dark environment.

ASU Museum


400 ¦ 401


Revision

ve. S Mill A a

a b

a: b:

sign (

and/or

and/or

c: Tunnel effect embedded light

ASU Museum

)

c

c

c


Flow Pattern

Ground Level b c

c

c

c

c

c

c

b b

b

b b

b

seum u M t r ASU A

402 ¦ 403


Revision

ve. S Mill A

a

a:

sign

Railing Lights 6 staircases = 12 railings 1 railing = 6 lighting ďŹ xtures

Embedded Lights 12 pillars = 24 lights

ASU Museum


Flow Pattern Lower Level

a

a a

seum u M t r ASU A

404 ¦ 405


Concept Why is cash best for disaster relief? Instant messaging apps are popular as other social medias today. In the chat form interface, the print ad has more eye-catching attribute that help spread message. Emoji is another feature of this ad. To maximized the content capacity on the paper, emoji is a better way to express something more than text. This piece has been chosen as a finalist for 2019 PSAid Contest.

PSAid Project



Concept This currency was designed to commemorate two famous American architects. Start with ordinary form of current design of federal reserve note, the concept is architects on front and their works on the back. The works selected are Frank Owen Gehry’s Walt Disney Concert Hall and Frank Lloyd Wright’s Fallingwater.

Currency


Iteration The bill has rich security features. The ribbon patterns are piled together to create a wave effect. Behind them, random fibers are growing with specific routes. Architects’ avatars are transform in watermark at left on the front. Plus, Eye of Providence is still in the canvas as a match mark. Denominations get embed security feature as same as random fibers, they are more obvious on that area. On the back, two landmarks are in stroke hinted style which makes constructions looks elegant.

(continue on next spread)

408 ÂŚ 409


Iteration

Currency


(continue on next spread)

410 ¦ 411


Iteration

Currency


(continue on next spread)

412 ¦ 413


Iteration

Currency


Verdict

414 ¦ 415





Colophon

Typeface Optima Nova Regular | Optima Italic

Source Han Serif Regular

Size 36pica × 48pica Hardware MacBookPro13,3 | Nikon D810

AF-S NIKKOR 24-70mm f/2.8G ED Epson ES-G11000 | iPhone8,1 Wacom Intuos | Canon PIXMA PRO-100

Software Adobe Creative Cloud | Sketch 54.1

CINEMA 4D R20.059 | Principle 5.6 Final Cut Pro 10.4.6 | Compressor 4.4.4 Brackets 1.13 | Craft 1.0.79

Text Pages 80lb NEENAH Classic Crest Text Solar White Smooth Digital Inkjet printed | Coptic Binding Sewn Signatures

Cover Chipboard With Bookcloth





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