Good

This bottle of hair product, on the other hand, has very nice and clean typography in my opinion. One thing that this bottle does much better than the other bottle is that there is no overly large type present on the bottle. It is also nice that all of the type has a matte finish. This matte finish helps tremendously with readability all across the bottle especially on the back where there is a lot of text that any glare would probably make it unreadable. Since it’s matte, there is no glare on any part of the bottle so you can easily read all parts of the bottle. Other than that, the overall design is very clean and nice. Contrast is great and the chosen fonts work well with the design and are all easily readable. I like how the chosen fonts are sans serif as well because the simple and clean style of sans serif complement the simple and minimalistic design. Despite the lack of large type on the front, there is still a clear hierarchy present. On the front of the bottle, your eye starts at the largest font, “ALURAM” then simply goes down from there. The way the brand name is presented is also complimentary of the overall design. Unlike the previous example where the modified type only hindered the design, this modified type helps to enforce the simple and minimalistic style that is present everywhere else. I also think that this modification of the type is done well because even though the text has been simplified, it is still easily readable.

While digging through some bottles in my house I came across this bottle of hair product. Overall contrast is very nice and helps with readability nicely. One thing that is a detriment to the design is using a glossy print on the bottle. It is a fairly small bottle and it does not have much surface area for type so when large type is used it does not read too well because the curve of the bottle makes the type read at bad angles and the glossy font only makes the type harder to read. Other than the glossy font, there are some questionable typography choices on this bottle. One such choice that really confuses me is the random extensions of the legs and stems of some of the letters. To me, this choice does not really make any sense from any design standpoint that I can see. The only thing that the extended parts of the letters seem to do is just add an extra visual element to increase interest, but even though it does kind of increase visual interest it does not add anything substantial or meaningful to the design. It also makes the design feel a bit awkward to read because your eye follows these extensions away from the design without anything to pull your eye back into it. Also, the type above it does not have good readability in my opinion. Other than that type, the rest of it is alright. The text at the bottom is easily readable and does not suffer the same way as the large text above it.