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FOR IMMEDIATE RELEASE

PANAVISION ANNOUNCES PLAN TO OPEN STATE-OF-THE-ART FACILITY IN ATLANTA

Woodland Hills, CA, December 1, 2010 – Panavision, the worldwide market leader in the design, manufacture and rental of camera systems for production of motion pictures, television series and commercials, is slated to open a new facility in Atlanta, in February 2011. “The service we provide to our customers is what makes us successful. With the growth of a regional market such as Atlanta, it only makes sense for Panavision to be there with a full-service facility. Our customers will have local access to the equipment and customer support that they have come to expect over the years,” said John Schrimpf, VP, US Regional Operations. The 10,000-square-foot facility, located in west midtown Atlanta, is designed to accommodate a full-service camera rental office with a wide array of digital and film cameras, including 35mm and 16mm, HD 35 and 2/3 inch. The office will be managed locally by Ann Somogye DeGuire, General Manager, Panavision Atlanta. “We applaud the State of Georgia for taking a progressive position in providing significant financial incentives to filmmakers to attract business to the region,” said Schrimpf. “Atlanta has become a very attractive place to shoot because of the variety of locations, its strong infrastructure and its excellent distribution system with HartsfieldJackson Atlanta International Airport. Both the state and city of Atlanta are totally behind building a lasting, ‘film friendly’ culture and Panavision is pleased to be part of the team providing local customer support,” he said. “We are thrilled to welcome Panavision back to the state of Georgia. As one of the most recognized names in the entertainment industry both in product excellence and customer service, Panavision’s presence in the state will provide producers and directors --more--


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even greater access to those industry assets that make for a successful, awarding-winning production,” said Heidi Green, commissioner of the Georgia Department of Economic Development. “With the opening of Panavision’s new full-service facility, Georgia continues to provide an unbeatable combination of state-of-the-art industry infrastructure; targeted financial incentives; a deep, talented and professional workforce; diverse and easy to access locations; and supportive communities across the state.” In recent months, Panavision has supplied equipment on two of the biggest cable shows, AMC’s “The Walking Dead,” shot by David Boyd, ASC and Lifetime’s “Drop Dead Diva,” shot by David A. Makin and Jules Labarthe; the feature indie “Get Low,” lensed by Boyd; Tyler Perry’s “For Colored Girls,” shot by Alexander Gruszynski, ASC and “Lottery Ticket,” shot by Patrick Cady. Panavision is currently providing equipment for Universal’s “Wanderlust,” lensed by cinematographer Michael Bonvillain, ASC and the television series “The Game,” lensed by Bruce Finn. The new office will be located at 1250 Menlo Drive, Suite A, Atlanta, GA, 30318. About Panavision (www.panavision.com) Founded in 1954, Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Panavision systems are rented through its domestic and internationally owned and operated facilities and agent network. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions.

For more information, please contact: Suzanne Lezotte Worldwide Marketing Communications Director Panavision Tel: 818-316-2233 e-mail: Suzanne_lezotte@panavision.com


Panavision Announces Plan to Open Facility in Atlanta