4 minute read
Prioritizing Content Creation
Focus more time on your organization’s efforts with these simple content creation concepts.
Prior to jumping into content creation concepts, let’s confirm the significance of content creation for your organization’s brand.
Here are five reasons to concentrate on it:
1. Content encourages brand recognition.
Set up content to display your brand’s personality and precisely what sets you apart from your competition. The opportunity to gain further knowledge of a brand is what attracts customers. Real brand awareness is so much more than recognizing your logo or brand name.
2. Content increases SEO.
Producing content consistently makes your brand more approachable and accessible. Be sure to include keywords that will enhance your content’s ranking so that your website will become visible in search results to potential clients.
3. Content verifies knowledge.
Contributing how-to tips, hacks, and techniques should be a significant portion of your content strategy, so your knowledge and expertise are displayed to your industry’s audience.
4. Content creates repeat visitation.
If your platforms remain stagnant, your clientele will have no reason to visit your brand, social media accounts, website, or podcast. Keeping your accounts alive with a relevant, active stream of content will retain and increase your audience.
5. Content equals sales.
Expose your brand’s messaging to the masses. Each time you take the opportunity to develop new pieces of content, you raise the chances of gaining followers, beginning new relationships, and getting your offerings in front of prospective clientele.
With a bit more understanding of the importance of content creation, let’s review a few concepts to make the process a bit easier.
Concept #1: Decrease distractions
Does this sound familiar? A great idea for content creation pops into your mind that would be ideal for your followers. When you pull up an app, you see both messages and notifications that pique your interest. After reviewing them, you begin scrolling up your news feed and completely lose your train of thought. It happens to the best of us! Instead, use a scheduling app or software, and create a weekly, bi-weekly, monthly, or bi-monthly calendar to schedule content creation to reduce disruptions.
Additionally, write it down immediately if a concept pops into your mind or even see an idea visually that you wish to brainstorm on later. For many, the concept is a larger challenge than the creation, so do not allow the idea to get lost and fall by the wayside. Use the notes app on your phone, take a screenshot, or build a Google Doc that you can jot down and record ideas when you think of them. You’ll have a laundry list of concepts to choose from when the time comes.
Concept #2: Use the three R’s
Reduce content. You’ve heard the phrase, “quality over quantity?” Better to create content that truly engages your audience rather than consistently posting without attracting results. If you feel like your numbers are down or don’t like your insights, hit the pause button. Review your scheduled content, make a shift, and dial things down to a reduced number of quality posts.
Reuse content. If you find yourself successful with content that your audience is excited about, repurpose the content on other platforms with a bit of variation to extend its reach. Reuse the content in an email campaign, send it out as a press release, redesign it, and use it on several social media platforms. If you see positive engagement, use it to your advantage.
Recycle content. Maybe past content was overlooked, so use older content tactically by rescheduling it. Though, absolutely adjust its design, proof, and refresh the copy to give it another shot. Build in a minimum of 3 or 4 months before reposting old content. Record what occurs before and after as there is no specific solution for a recycling strategy.
Concept #3: Build evergreen content.
Content that continually drives traffic after first published maintains significance and is not timely and can be used as evergreen content. It’s great to reuse, especially when you have used a significant amount of time, energy, and resources to create content.
Examples of evergreen content can come from lists, tips, testimonials, reviews, or even how-to videos. Statistics, news articles, styles, and fashions are not evergreen. Using evergreen content in your approach keeps in mind when looking for long-lasting website traffic and audience growth.
