Field Notes

I just watched a man I’ve known for 20 years dance on Tik Tok...

During our time preparing the Social Media Issue, I’ve been asking myself repeatedly, what is the future of sports tourism content?

What will it morph into? What skills will be most valued in the years ahead?

As we’ve all witnessed, social media and content channels concentrated on the sports tourism industry have become competitive and are even getting saturated. With the low cost of reaching followers, it’s no surprise.

The good news is that as interest in the sports tourism industry grows, the demand for skilled creators is also growing. Cause and effect, right?

The driving force of businesses today is content marketing. 85% of consumers will research online before buying a product or service. Content creation has been and will continue to be a needed investment. New job seekers coming into the space with innovation, passion, and efficiency will be indispensable.

High-quality, engaging and relevant content attracts clients to a brand, so organizations can boost exposure, awareness, and sales. Individuals looking to build a portfolio and carve a niche have a tremendous opportunity to do so.

So, what is the takeaway here? There is an undeniable opportunity for content creators in the sports tourism space. Breaking through the clutter will require a creative mind and a consistently actionable strategy. The path is not easy, but the sky is the limit for those who dare.

We hope you enjoy The Social Media Issue!

x Matt Dunn