Field Notes

Colleagues, it’s time to act.

We all know climatic changes have become a matter of concern. We need to grab hold of sustainable, eco-friendly event solutions, never let go, and brag about them from rooftops. Does your mission statement communicate your willingness to include sustainable business practices?

There is much more to creating a sustainably focused organization than pledging to save the planet. The topic became public perception as a countermeasure to irresponsible business practices.

Over time, a sustainable approach is not only a great way to capitalize on environmental affairs, but it also truly makes sense from a business perspective.

We need to adopt sustainable event practices to make our earth cleaner and free from toxic elements. The advantages of operating a sustainable organization include conformity with guidelines, a dependable supply chain, increased productivity, customer loyalty, a positive brand image for stakeholders, and a focused strategic blueprint.

When creating an eco-friendly mission statement, keep several perceptions in mind. Mission statements are meant for the masses; they should be easy to understand and speak plainly. They are also cultivated, can be ambiguous, and therefore not essentially reliable, so be concise yet specific. Don’t forget to acknowledge all your stakeholders that create value and a sense of community. And finally, don’t stick to the environment alone. The perception of sustainability involves three components - social, economic, and environmental. Therefore, the concept of giving back socially and economically should be present.

If we don’t act now to clean up our planet, produce greener events, and free ourselves from toxic elements, our day of reckoning is not far away. In The Green Issue, we’ve included various methods and concepts to implement sustainable practices within your organization. We hope you do and enjoy reading this issue of PUSH Magazine!

X Matt Dunn