HOW TO BUILD A STRONG COSMETIC BRAND

Oyéta Kokoroko

CEO & Beauty Mentor, Okoko Cosmétiques

Let me share with you a few steps on how to get started.

Start With A Strong Mindset

To make any project successful, you need a strong mindset, a growth mindset. A growth mindset is a skill critical for every entrepreneur. Being an entrepreneur and building a business can have its loads of challenges, so it is important to know your why and have a clear vision. As you plan your project, clearly define the reason why you want to do this, what motivates you and what is the impact you want to make. Having a growth mindset encourages you to overcome obstacles and view setbacks as opportunities. Also, it is important to surround yourself with a strong support system of people who believe in you and can add value in your journey.

Identify A Niche For Your Product And Target Market

Identify a niche for your product that offers growth opportunities. To do that, start by conducting a little survey or market research to validate the interest for your product and the demand for your product. With your brand, you want to serve an unmet need or solve a universal problem.

By finding a profitable niche and positioning yourself there as the go-to brand (or expert) who exclusively serves its audience, you can establish your credibility and get your business off the ground much more effectively.

The key is to identify a profitable niche market in which you can evolve, make yourself known, and which has a large enough audience to guarantee the profitability of your business.

INNOVATE YOUR PRODUCT & PROVIDE DISTINGUISHABLE QUALITY

Innovate your product and make it stand out - your R & D, ingredients selection, materials you use and choice packaging with environmental/sustainable ethos are great ways to set yourself apart.

Think about your process and production method - are you growing your own botanicals? Or using proprietary craftsmanship, slow artisan methods or science-based technology? If so, make it part of your unique differentiation.

Think about the impact you want to have - is your brand giving back or empowering a specific group of people? Nowadays, many consumers want to buy from brands that are doing good, be one of them.

Creating a compelling brand story about why your business exists will help to create a connection with your customers.

Invest In Your Branding

Invest in your brand image whether it’s your product, your company, your website, or yourself. Having a professional brand image brings a greater perception of your product and what you have to offer. Get help from professionals with expertise in areas like branding, photography, and website design. I highly recommend investing in a small creative direction team with specialized and experienced skill set to help make your brand memorable. They can help you deliver a professional brand presentation that helps you stand out and leave a strong impression.

Develop Your Digital Presence

After developing your product, you need to build a marketing strategy plan and be visible on social networks, so that people can discover your brand, find your product, and buy it.

Building your brand on social media is essential to connect with your audience, grow your community and attract new customers.

1. Share interesting content that educates and shows your product in action

2. Think about your brand messaging: story, ethos, and mission

3. Collab regularly with other accounts to increase your visibility and reach new audiences

4. Work with influencers who can promote your products

5. Create a sales strategy that can convert prospects into buyers

6. Build strong social proof by getting your work featured in the press and applying for awards

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