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ECPD: ALIGN TECHNOLOGY
How a dental practitioner exceeded all expectations when he seized the chance to boost his business Align Technology is delighted to bring you this article, with the aim of supporting the ongoing Enhanced CPD needs of dental healthcare professionals in improving and maintaining the oral health of their patients Aims The aim of this article is to demonstrate how a connected digital ecosystem and structured professional development can overcome barriers to dental practice growth. It focuses on the practical application of digital scanning, remote monitoring, and team training to improve clinical efficiency and patient conversion. Learning objectives: Dr. Mohammed Motter • Identify the core components of the Align 360 Growth Programme, including clinical education, tailored training, and mentoring. • Explain how digital tools like the iTero scanner and outcome simulator pro® can improve patient communication and treatment acceptance for both orthodontic and restorative cases. • Discuss the role of remote monitoring tools in reducing in-practice appointments and increasing practice capacity. • Recognise the importance of team-wide digital literacy, such as scanning proficiency, in establishing a repeatable and scalable clinical workflow. • Evaluate the benefits of professional support roles, such as Clinical Liaison Specialists and CAD designers, in optimising digital treatment planning. Learning Outcome: B, C Dental practice development and growth can be stifled by a combination of clinical, business, regulatory, and marketing-related problems, and finding a way through them can mire practice owners who are already stretched and need help to approach and unpick a myriad of challenges.
The Align 360 Growth Programme is a free of charge professional development and practice growth initiative offered by Align Technology. It was developed to help dental practitioners build and expand their practices through structured support, education, training, and resources which target both clinical skills and business growth. “Working with Align Technology on this programme we were able to identify the problems, come up with the solutions and implement them immediately,” says Dr. Mohammed Motter, explaining the secret to the exponential growth in Invisalign ® case starts his practice achieved in 12 months. This end-to-end approach enabled the practice to pinpoint and resolve inefficiencies at every stage - from patient acquisition to treatment delivery - using a connected suite of tools and support. By removing friction across the workflow, the team improved conversion, accelerated decisionmaking, and drove sustained growth in case starts. He’s referring to the way Cobham Dental managed to start 36 new Invisalign treatment cases against a target of just three in the first quarter after joining the Align 360 Growth Programme. This rapid acceleration
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saw the practice move from a low-volume Invisalign provider to becoming a high performer in just six months. In the following two quarters, the practice achieved 54 and 53 Invisalign case starts respectively. This wasn’t a one-off spike, but the result of Dr Motter embedding a repeatable, scalable w o r k f l o w a c ro s s t h e p r a c t i c e , creating a consistent pipeline of Invisalign patients, i m p ro v i n g conversion rates, and enabling sustained growth in case starts.
The right team
His decision to exclusively offer Invisalign treatment was based on his view that “It’s the clear aligner pioneer. Most of the patients who want clear aligners ask for Invisalign treatment by name. We wanted to offer a system with brand recognition.” Success was not without its challenges, however. For Dr. Motter having the right people in place to help shape practice growth was particularly testing. “With growth came a lot of demands,” he says,
To complete the questions and gain one hour of Enhanced CPD, visit https://cpd.the-probe.co.uk/
“From getting patients booked in to managing treatment journeys. So, we went on a hiring quest to find the right team members, and then with Align support, trained them to be a great fit for our practice.” The training helped them to understand the intricacies and benefits of the Align ecosystem, and how to implement them and how to communicate them to patients. “We also identified that some of our original clinicians were struggling a little with scanning, but the iTero™ digital scanner bootcamp, which is
The Probe | May 26
01/05/2026 15:24:23