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IRREGULAR CHOICE Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. Dan has stuck very determinedly to his philosophy throughout the past 16 years, which is to keep Irregular Choice as something that is not influenced by passing trends, but original and set apart from the crowd. His fearlessness translates into the design of the shoes, and an Irregular Choice shoe is not like any other you’ll find. Dan doesn’t listen to what’s happening in the fashion industry or what another brand may be doing. This is what makes Irregular Choice designs completely unique and truthful. From embellished heels, ornate wood carvings, tiny intricate charms and lavish fabrics, to the memorable colour combinations, everybody has an Irregular Choice favourite shoe or story. Each year Dan creates over 600 different styles, and is constantly jotting down styles, photos and sketches, it’s an ever-expanding creative process reaching to what is now over 10,000 different options. Every Irregular Choice customer has their own favorite designs, and with such a huge collection to choose from each season there is always something to tempt every shoe addict. www.irregularchoice.com +44 (0) 1273 724 020 enquiries@irregularchoice.com Get your free ticket to Pure London >>
Get your free ticket to Pure London >>
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