LookBook 10 14-16 FE B R U A RY 2 0 1 6 O LY M P I A L O NDO N P U R E L O NDO N. CO M
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LookBook 10 Premium, new, emerging brands and capsule collections. Exclusive article Claire Chanelle, Chouquette discover her top picks from brands showing at Pure London. Also discover beautiful premium, new and emerging brands, accessories collections and footwear capsule collections.
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Premium Brand New Exhibitor for Pure London Feb Emerging Brand Capsule Collection Launch Brand Get your free ticket to Pure London >>
Contents
PureTalk Blog, Chouquette
Pure Premium
Pure Allure
Pure Aspire
Pure Spirit
Pure Menswear
Pure Accessories
Pure Footwear
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ElleSD
ElleSD
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“ hen I came across ElleSD I was wriggling in my seat, I love that feeling when I come across something new and it makes me want to run to the nearest stockist to buy it or at least try it on. This feeling of overwhelming passion for a brand discovery relates to my previous article that I wrote telling you why I love Pure London. Thanks to Pure London I have discovered a brand that will probably provide me with all my AW16 essentials . Leather (for me) will never date and if you buy into quality they will last you a life time and then some. Therefore this brand will not only be part of my AW16 wardrobe but no doubt for the next ten years. You will find ElleSD on stand M1, no doubt you will see me there too.” Claire Chanelle, Chouquette
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C.Doux
Ruby + Ed
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“ uby + Ed also offer faux fur coats, scarves and gilets. I love wearing fur over the winter but I am very strict when it comes to wearing real fur and always opt for faux. It’s lovely to come across fur brands that are dedicated to producing faux products but still offering a luxury element. You can find Ruby + Ed on stand T54.” Claire Chanelle, Chouquette C.Doux Ruby + Ed
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“ y final pick from the AW16 Pure London look book is C.DOUX shoes. I loved how elegant the collection was but yet it still had a masculine feel to some of the styles. I fell in love with some heeled silver brogues, these would look perfect with a pair of ElleSD leather pants. C.DOUX can be found at stand M20.” Claire Chanelle, Chouquette
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Pure Premium COVETED DESIGNER PIECES, DISTINCTIVE BRANDS AND DIFFUSION COLLECTIONS We’ve searched the globe to curate this immaculate showcase of sought after designers including Choiboko, Vilagallo, Isa Frignani, Yerse, Dina Shaker, Pellessimo and Heymann.
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Rains Rains is a Danish manufacturer of rainwear, that produces high quality products in a timeless and original design. Rains presents a beautiful collection of waterproof jackets, coats, ponchos, pants, bags and accessories in a unique Scandinavian style.
www.rains.dk +44 (0) 7598710626 / +44 (0) 1618395999 morten@newbeachretail.com
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With a team comprised of more than 200 people, BDBA’s philosophy is based on the continuous search for new ideas.
BDBA
BDBA currently has a network of stores comprising more than 40 shops spread across the country and more than 290 national and international multibrand distributors. Their flagship store is located at Serrano 28, in the famed Golden Mile of Madrid.
www.bdba.com +44 (0) 207 030 3779/ +44 (0) 7801 056598 nabila@seedlondon.com
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Arzu Kara
Arzu Kara launched her fashion label (Arzu Kara Designs) in 2006 and her company is based in Henley-on-Thames. Arzu continues to demonstrate her dedicated craft and talent for understated elegance. Empowering women with the clothes they wear is of paramount importance. With her cutting expertise Arzu is able to use pleats and gathers to define waistlines and accentuate women’s best assets. Luxury is key to her design style resulting in pieces that are comfortable and easy to wear.
www.arzukara.com +44 (0) 1491 842905 arzu@arzukara.com
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Pure Allure CONTEMPORARY CLASSIC – EFFORTLESS ELEGANCE, STYLISH STAPLES FOR DAYWEAR, INSPIRATIONAL EVENING & OCCASIONWEAR. From glamorous gowns to separates, feminine linens and layers, Allure is your destination for brands including: Linea Rafaelli, Mascara, Dynasty, Masai Clothing, James Lakeland, Backstage, Sahara, Elisa Cavaletti, Laura Bernal, Joe Browns, Pauline B, Hemera London, Caroline Beyll, Latte Clothing and D.E.C.K.
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ZEVI
Created by Londoner Maria Constanti, ZEVI fuses sultry Mediterranean spirit with a chic but understated collection of womenswear. A highly considered design ethos, beautiful Italian fabrics and her own in-house factory in London, ZEVI offers quality and craftsmanship. The Made-in-England collection is positioned in the affordable luxury market sector, combining fabulous quality with attainable price points.
www.zevi-collections.com +44 (0) 2088030855 enquiries@zevi-collections.com
Zevi is the destination of choice for stylish women’s clothing with a modern twist. From smart dresses to weekend wear, fine Italian fabrics and uncompromised quality, Zevi brings a new light of design.
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Zaeem Jamal
Zaeem Jamal is an innovative, unique and progressive luxury eveningwear brand. Their collection combines the finest silks, expertly crafted detailing and individually selected semi-precious gemstones in vibrant, mood enhancing colours. Backed by an experienced, international team and drawing from a wide range of influences, the British brand is truly global both in appeal and impact. www.zaeemjamal.com +447849741404 jason@zaeemjamal.com
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Sugar
www.sugarproduct.com +33 (0) 616757184 rtorres@sugarproduct.com
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Sugar, a French factory producing women’s clothes and accessoiries, started in Marseille more than 35 years ago. They currently distribute in France and USA.
HEMERA
HEMERA is the new luxury brand for outstanding eveningwear and red carpet gowns. The elegant and beautiful finishing of their evening gowns, fuses Eastern and Western elements. Focusing on the femininity and personality of their customers, HEMERA provides high quality eveningwear at an affordable price compared to famous couture alternatives. They work with dynamic and independent designers from the Middle East to Europe. Each gown is constructed by hand from scratch, using high quality fabric and is sewn with extreme attention to detail. www.hemeralondon.com +44 (0) 7867468325 info@hemeralondon.com
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Pure Aspire EDGY AND VIBRANT, FROM URBAN STYLE TO CONTEMPORARY CASUALS The latest collections from some of the biggest names in British and international fashion including Fransa, Cream, Soaked in Luxury, NoaNoa, Odd Molly, Almost Famous, Saint Tropex, Darling + Beloved and Lavand.
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Somewhere
Somewhere is a French clothing brand that epitomises effortless French chic. Somewhere offers casual contemporary fashion in exquisite natural fibres such as organic cottons, cashmere and yak wool.
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www.somewhere-paris.com +33 (0) 320769747 dgiusiano@somewhere.fr
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FOIL
FOIL is continually evolving in a search for easy, wearable clothing. Their fashion range is designed and developed in New Zealand with inspiration from across the globe. Their comfortable and stylish designs will earn a place in any wardrobe! www.carolccollections.com +44 (0) 800 6129009 info@carolccollections.com
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Minimum Minimum captures the Scandinavian approach to fashion through minimalistic designs full of expression. Since 1997, Minimum has been synonymous with high quality Danish design, fashionable garments and impeccable aesthetics. Producing pieces of clothing for both males and females of different ages, Minimum encompasses the different styles and trends of fashion while staying true to the core value and identity of the Minimum brand. www.minimum.dk +45 71 99 48 33 casper@minimum.dk
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Pure Spirit UP-TO-THE-MINUTE YOUNG FASHION AND INDIVIDUAL STREET STYLE Essential short and forward order launch collections from an eclectic brand mix which includes Lavish Alice, ICHI, Neon Rose, Collectif Vintage, Alice’s Pig, Wolf & Whistle, Frock and Frill, King Louie, Double Agent California, Glamorous, South Beach, Style London, Rebecca Rhoades and many more.
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Rebecca Rhoades
Rebecca Rhoades is an upcoming, fresh new brand bringing eye catching twists and stunning shapes into the fashion industry. Designed for ladies of all ages this range has something to suit every woman of every shape and size. Currently stocking in 68 boutiques across the UK, Ireland and Europe this fantastic company is getting noticed around the world. Specialist bespoke Italian fabrics combined with an unparalleled artistic vision give Rebecca’s pieces that extra special touch. A combination of statement dresses, timeless classics, bold prints and clever cuts ensure every woman feels fabulous in Rebecca Rhoades. www.rebeccarhoades.com +44 (0) 1372 721726 rebecca@rebeccarhoades.com
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COSSAC
COSSAC was launched in October 2014 as an alternative to high street fast fashion. The ethical and sustainable backbone of COSSAC runs further than just the design, manufacture and distribution of eco fashion. It’s about making a positive lifestyle choice and giving others the opportunity to do the same by becoming a part of COSSAC’s mission. www.cossac.co.uk 07598766748 agata@cossac.co.uk
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Foodiclothing
www.foodiclothing.com +44 (0) 20 7101 4638 info@foodiclothing.com
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Foodiclothing’s mission is to design organic clothes; they don’t use pesticides and boast a significantly lower carbon footprint than many other clothing brands. All their pieces are designed and printed in the UK using 100% certified organic cotton.
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Pure Menswear LAUNCHING IN FEBRUARY 2016: DIRECTIONAL FASHION, FOOTWEAR AND ACCESSORIES FOR MEN. Discover brands including: Brancaccio C., Balmedor, Haber and Dasher, Shackleton, Claudio Lugli, ADAMIST, Bravesoul, NEED Japan, Jacksin, Noble Wilde and Blow Ties.
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Punto Blanco
Punto Blanco have been designing quality socks and underwear for men and women since 1948. Comfort, fashion and quality are their goals. Punto Blanco adapt fabrics to their customers’ needs, finding colours and prints that closely match any style. www.puntoblanco.com +34 938 035 252 info@puntoblanco.com
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Affliction Clothing
Affliction’s clothing line includes men’s and women’s t-shirts, polo shirts, thermals, button downs, hoodies, denim, dresses, watches, headwear, shorts, and swimwear. While the company has deep roots in the mixed martial arts community, its “Live Fast” motto represents and appeals to audiences who appreciate a variety of disciplines and eras such as rock and roll, moto culture, tattoos, vintage Americana and impact sports. www.afflictionclothing.com +1 562-598-0299 joseph@afflictionclothing.com
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ETO Jeans
Launched in 2007, ETO jeans has diverted itself away from any conventional design. With over 50 years experience in the denim industry, the co-founders took inspiration from visiting architectural sites designed by the famous Spanish architect ‘Antoni Gaudí’, who was renowned for reflecting his highly individual and distinctive style to his work. www.etojeans.co.uk +44 (0) 1254 664547 sales@etojeans.co.uk
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Pure Accessories PURE LONDON HAS EVERYTHING FROM STYLISH PREMIUM LEATHER HANDBAGS, HATS, SCARVES AND DESIGNER JEWELLERY TO EXCITING LIMITED EDITIONS BY EDGY YOUNG DESIGNERS. Brands include Adele Marie, Fiorelli, Zandra Rhodes Bags, Shereen Melinda, Fraas, Hultquist, JCM London, Estella Bartlett, Helen Moore and Rodgers & Rodgers.
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HEIO
HEIO epitomises a minimal, eclectic and timeless accessory for the modern woman. The inspiration of the London-based label is drawn from the beautiful singularities of different places in the world. Handcrafted in Spain by traditional leather artisans using the finest vegetable tanned leather and suede, HEIO’s collection combines natural elements and a strong sense of minimalism to create distinctive, functional and luxurious bags. www.heiolondon.com +44 (0) 7557 342028 heio@heiolondon.comÂ
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Holly Young
Handcrafted in the UK, the elegance of a bygone age meets a fresh and fashionable approach in up-and-coming milliner Holly Young’s covetable collection of headwear.
www.hollyyoungboutique.com +44 (0) 7968 783320 info@hollyyoungboutique.com
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Märta Larsson
The inspiration for Märta Larsson’s jewellery springs from forcing the pristine, yet wild and rugged nature of her childhood’s Lapland into the more decadent world of the surreal, creative and unbounded characters she met in London. The collection features pyrite, black tourmaline, quartz, amethyst and lapis. The designs respect nature’s unending variation and make each piece a unique creation. www.martalarsson.com +44 (0) 7960 041324 sales@martalarsson.com
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Pure Footwear AN ECLECTIC HOST OF NICHE INTERNATIONAL BRANDS WITH NEW PREMIUM FOOTWEAR SHOWCASE. A lovingly curated gathering of 100 brands catering to every style. Brands include Fly London, Birkenstock, Peter Kaiser and Yull. Our exclusive Premium Footwear area (located in the Premium Clothing sector) showcases invitation-only brands including Chie Mihara, C.Doux, Cocorose London, Audley, and United Nude, Lola Cruz, Camper UK, Slack London, Marita Moreno, Pacco Herrero, Imelda’Secret. Footwear destinations: Footwear and Capsule Collections - Gallery level Premium Footwear - Premium clothing sector Men’s footwear – Menswear sector
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SAZ Shoes
www.sazshoes.com (+371) 26457160 / (+371) 26107194 touch@saz.lv
NC SAZ is a handcrafted luxury footwear brand created in 2014 by designers Sanita Avotina and Inga Sabovica. Striking the perfect balance between design and impeccable craftsmanship, SAZ desires to create playful and quirky yet feminine footwear for women. SAZ’s signature heels made exclusively from wood off cuts are inspired by forest greens.
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Superga
It’s hard to believe that Superga is well over 100 years old. Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanised rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born. Superga have increased their product line with technical sport shoes, rubber rain boots and a growing range of colours and styles. www.superga.co.uk +44 (0) 7949 207 009 info@superga.co.uk
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ECCO UK
www.ecco.com +44 (0) 808 101 7442 customerservice.uk@ecco.com
N ECCO, a world-leading brand of shoes combining style and comfort, has built its success on design, leather quality and innovative technology. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world that owns and manages every aspect of its leather and shoe productions and its retail sales. ECCO is also among the largest producers of high quality leather - customers include several of the world’s leading luxury brands. Today, ECCO shoes and accessories are sold in 88 countries at 3,060 ECCO shops and shop-in-shops and at more than 14,000 sales points around the world. The company is family-owned and employs 19,800 people worldwide. Get your free ticket to Pure London >>
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