LookBook 06 14-16 FE B R U A RY 2 0 1 6 O LY M P I A L O NDO N P U R E L O NDO N. CO M
LookBook 06 P
ure Menswear makes its debut this February, featuring leading British and International brands; a contemporary mix of premium, directional, casual and heritage menswear, footwear and accessories for Autumn/Winter 16. They join over 800 brands, 30% new each season. This is the UK’s most compelling opportunity for buyers to connect with menswear, womenswear and lifestyle brands under one iconic roof, in the heart of Central London.
Ljung, page 5
A
“ s a menswear buyer, the prospect of a central trade event such as Pure London to introduce a dedicated menswear section is extremely exciting and sure to be a valuable addition to buyers’ calendars in 2016.” Ravi Grewal, Director, Stuarts London. Award-winner at both Pure London Buyers Power List Awards and Drapers Awards 2015. Clavon’s Wear
2
www.clavonswear.com +1 (844) 390-4497 info@clavonswear.com
NEW FOR 2016
Your first glimpse of the new brands joining us in February 2016.
Saku New York, page 13
VodivĂŹ, page 20
Moogu, page 21
Haber and Dasher, page 10
Brancaccio C., page 6
The Shackleton, page 11 3
Menswear LAUNCHING IN FEBRUARY 2016: DIRECTIONAL FASHION, FOOTWEAR AND ACCESSORIES FOR MEN. Join us in February 2016 as we launch our dedicated Menswear section at Pure London, with an edited mix of fashion, footwear & accessories for men. With this exciting development, Pure London is the UK’s most compelling opportunity to meet retailers of menswear, womenswear and lifestyle brands.
Ljung
Ljung offers a wide assortment of sharply designed garmentsthat represent a balance between tailoring with an edge and a sporty feel. Everything from a training pant or every-day shirt to the exquisitely made suit. A piece of clothing from Ljung is a must in every fashion-conscious person´s wardrobe.
www.ljung.net +46 (0) 733446592 marcus@ljung.net
5
Brancaccio C. www.brancaccioc.com +390806977366 / +393480290830 order@brancaccioc.com
6
Brancaccio C., designed for modern, pragmatic and elegant men, who desire to be glamorous without giving up their own individuality, presents shirts in which the Italian handcrafted work is mixed with modern know-how. Up with times and trends without forgetting their own style, Brancaccio C. shirts reveal a process of ennoblement of the Italian craftsmanship, inestimable value of the Italian fashion. Clean lines and trendy shirts, comfortable and flexible for everyday life, Brancaccio C. is on the international market ready to meet with styles and fashion trends.
Claudio Lugli
www.claudioluglishirts.com +44 (0) 208 450 1274 info@claudioluglishirts.com
Claudio Lugli’s shirts have now become instantly recognisable. Show-stopping, eye-popping print designs that include multicoloured butterflies, vintage cars, pinup girls, pheasants, classic planes and even pugs! There is truly a print for everyone.  Only using the finest fabrics combined with Italian inspired tailoring, Claudio’s modern interpretation of classic designs bring life and freshness to your wardrobe ensuring you get the perfect look every time. All Claudio Lugli pieces are in essence limited editions. With only a restricted number of each product line being produced, clients truly feel that they have something that is sought after, adding a touch of exclusivity to each individual design. 7
Brave Soul Brave Soul designers seek out the latest looks from across the globe, developing from Berlin, Amsterdam, Tokyo and more to go beyond the high street and bring an edge. Brave Soul man features directional trends inspired by street style and city culture, whilst continuing their heritage line of British essentials including the cult parka. www.bravesoul.co.uk +44 (0) 1618313700 uksales@bravesoul.co.uk
Balmedor
Balmedor’s range of clothing is here to blur the line between hardcore fashion and norm core dressing. The plush fabric, avant-garde design and tailoring constitute a bold and sophisticated style. Premium quality cotton paired with sassy graphics that are simple yet complex. The witty tone, breathable fabric and fashion edge makes each feature totally wearable from studio to street.
www.balmedor.com +91 9910444456 info@balmedor.com 9
Haber & Dasher “Handcrafted� is what defines Haber & Dasher. Hand made in Germany, with the best of fair traded materials that can be found within Europe and the United States. Haber & Dasher mould tradition, refinement & style in each and every single piece of their limited hat collections. www.haber-and-dasher.com +49 (0) 1606088714 info@haber-and-dasher.com
10
The Shackleton The Shackleton are dedicated to producing high quality lifestyle products. Though their products are diverse (from clothing to banjos, and from beer to gifts), they all have two things in common: the spirit of adventure of Ernest Shackleton, and a commitment to genuine British making.
“Superhuman effort isn’t worth a damn unless it achieves results.” Ernest Shackleton
www.shackletoncompany.com +44 (0) 1603 417903 sales@shackletoncompany.com
11
New Brands at Pure London 2016 PURE LONDON REFRESHES EVERY SEASON WITH OVER 30% NEW BRANDS TO DISCOVER Here’s your first fresh look at exciting new brands joining Pure in February, from Emerging Brands to international brands launching for the first time in the UK. Discover more at www.purelondon.com/brands and search ‘New for 2016’.
Saku New York
The motif for Saku is both the chic New York sense and the easy, breezy West Coast atmosphere. While being a unique, never-seenbefore style, Saku offers clothes that are ready-to-wear and easily approachable by anyone. In addition, pursuing both sportiness and femininity at the same time, Saku showcases silhouette apparel that greatly emphasizes woman’s beauty along with comfortable fabrics that allow easy movement.
www.sakunewyork.com +1 (0) 9175664251 online@sakunewyork.com
13
Atelier Selina Simon
Selina Simon’s lines are a blend of premium fabrics, such as flowing silk and finest cotton, with soft leather, which work beautifully with her floral summery prints. Fashion is an art of personal self-expression. What you wear and how you wear it is a way to express your individuality, to show the world who you are. www.selinasimon.com +49 (0) 22874830693 kontakt@selinasimon.com 14
The fashion newcomer Selina Simon creates designs ranging from feminine jackets, blazers, blouses to pants and skirts, cocktail dresses and limited edition evening gowns.
Iutta Worldwide
Iutta is a premium brand which draws its inspiration from a strong sense of identity. This is reflected through the art of craftsmanship into embroidered leather with a folklorique design. Iutta’s creations are a proof of fine craftsmanship performed in a local studio which creates long-lasting pieces by combining the attention to details with quality. www.iutta.com +40 (0) 721874 886 contact@iutta.ro
15
ELLESD
www.ellesd.com +44 (0) 7415707789 info@ellesd.com
ELLESD is the fashion forward brainchild of friends Flora Mascolo and Meriem Semlali-Broby. In 2014, they saw a gap in the market for a brand that focused solely on luxury leather clothes for women. Using the powerful combination of business and fashion, ELLESD’s mission is to create confident clothing of a very high quality, that’s timeless and exudes sex appeal. Dressed up or down ELLESD creations are timeless and classic, with staple pieces in the collection that are available all year round. ELLESD is an ethical company and believes in fair trade. They only use finely sourced, high quality lambskin leather that’s crafted by hand.
Latte Clothing
A specialised collection of around 100 pieces, Latte appeals to contemporary women with a high stylistic content. Made 100% in Italy, Latte creates iconic standout tops and knitwear using unusual textures, yarns and fabrics. Colour palettes vary each season, consistently favouring vintage and antique tones. Latte is only available at independent boutiques and stores across UK & Ireland. www.latteclothing.com +44 (0) 141 204 0699 info@latteclothing.com
17
King Louie
At the creative heart of Amsterdam the womenswear brand King Louie was founded in the early 1980‘s as a true vintage inspired brand with love and attention to authenticity and design classics. With contemporary interpretations of traditional styles, King Louie is friendly and cheerful, aiming to make people happy. Today King Louie has activities in 15 European markets reaching the consumer with 800 boutiques and stores. The clothes will lighten up your day.
www.kinglouie.nl +31Â (0) 20760 4637 brands@exota.com Rose@exota.com
Zoe Vine Zoe Vine is a British brand of womenswear established in 2013, born from a lifelong love of vintage inspired clothing and retro/novelty printed fabrics. Inspired by the original pinups and silver screen starlets, Zoe Vine’s mission is to produce garments with an emphasis on quality, cut, fabric and finish. The result: Affordable designs that create shapely silhouettes with a vintage flair, emulating a timeless sense of romance and glamour.
www.zoevine.com +44 (0) 208 239 9986 customerservice@zoevine.com
VodivĂŹ
www.vodivi.com +39 (0) 743 840486 info@vodivi.com sales@vodivi.com
VodivĂŹ is a fashion house created in collaboration with the Slow Tourism Association to offer collections of bags and semi-precious stones entirely made in Italy, crafted with natural materials according to the purest artisanal traditions which demonstrate the personality of the different Italian territories from which they are inspired. It is the most authentic way one can find to immerse oneself in the truest essence of the places that inspire our collections.
20
MOOGU
Moogu`s journey in the area of handmade contemporary jewellery is a passionate and genuine research work in the quest of elementary forms and essential materials. The favourite forms and materials link her to the Nordic design - through demonstrations of cold fusion betweeen geometry and organic, culture and nature - as weel as to the minimalistic exuberance of the haiku.
www.moogu.ro +40 (0) 724543778 contact@moogu.ro
Donna Wilson
www.donnawilson.com +44 (0) 2077490768 info@donnawilson.com
Donna Wilson set up her company in 2003 after making odd knitted creatures for her final show at the Royal College of Art. The creatures sold out and since then she has built her business designing and making a collection of curious cushions, luxurious lambswool blankets, and variety of products for you and your home. Passionate about creating products that people can connect with, the studio is committed to making things that our customers will treasure.
22
Donna uses UK based manufacturers and suppliers wherever possible, doing her bit to keep craftsmanship alive.
Sweet Miss
Italian brand Sweet Miss originates from a family operated company, C.Matteo S.r.l. The practical, amusing and dynamic style aimed at the “mix & match� mentality offers a variety of themes that makes it possible to change and combine clothes to create a personalised look. For those who wear Sweet Miss, it becomes a life style that enables them to interpret any single instant, circumstance or mood.
www.cmatteo.cn/en IT: +39 (0) 64467153 FR: +33 (0) 0149372260 matteosrl@hotmail.com
23
Pure Shanghai Pure Shanghai is a fantastic opportunity to enter a buoyant market where the significantly growing middle class demographic demands high class fashion and foreign brands. In collaboration with China’s most influential fashion branded trade show, CHIC, Pure Shanghai presents a selection of highly curated international apparel, accessories and footwear collections. Following a successful second show this October, we’re now inviting brands to join the exciting line-up from 16-18 March 2016 at the NECC in Shanghai: 1,200 brands / 125,000 industry visitors.
www.pureshanghaishow.com For more info please contact: Gloria Sandrucci - Gloria.Sandrucci@i2ieventsgroup.com
October 2015
Lautem
Vendula London
Raaah
Elk
Cadari London
25
October 2015
Nobrand
Desigual
26
Ness
Luxac
Fabco
French Sole
27
PURE LONDON PARTNERS
S E E Y O U AT THE NEXT SHOW 14 -16 F E B R U A RY 2016 OLYM PIA LONDON
GET YOUR FREE TICKET AT
www.purelondon.com
FOR BRANDS AND NEWS FOLLOW US