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LookBook 05 2 -4 A UGUS T 2015 O L Y M P I A L O N D O N PUR E L O N D O N .C O M

LookBook 05 Pure London SS16 show had an electrifying atmosphere, visitors and brands felt the warmth of the long summer day filled with energy and excitement. We don’t want to lose that feeling just yet so we’ve created a round-up of the best ‘Emerging Brands’, ‘New’ brands, the ‘Buyers Power List’ awards and winners, and what took place onsite. Enjoy.



Buyers Power List 2015 Presented in association with WGSN

WINNERS ANNOUNCED We have been on a journey of exploration and discovered our Pure London’s 2015 Buyers Power List. We have uncovered the successful individuals and buying teams across the UK and Ireland fashion and footwear market that are making a real difference to the industry and setting the benchmark for all retail buying, all nominated by the fashion industry.

In association with:



Best Independent Retail Buyer - Kate Walton, havetolove

This award is sponsored by:

Best Multiple - Anthropologie Buying Team

Best Online - Atterley Buying Team

This award is sponsored by:

Best Department Store - Hoopers Buying Team



Best Individual Womenswear Buyer - Lauren Ferguson, Sisters Boutique

Best Individual Menswear Buyer - Ravi Grewal, Stuarts London

Best Individual Footwear Buyer - Harry & Gerry Demopoulos, Tower London

Best Individual Accessories Buyer - Jan Shutt, Sunday Best

The Winners

Emerging Brands & New at Pure London s/s 2016 A SMALL HAVEN OF CREATIVITY. Capsule collections presented in open contemporary sections of the show that entices and excites the buyer to discover creative, new brands with a point of difference.

Josh & Nicol The Josh & Nicol woman is the embodiment of stylistic sophistication seen in trendy art galleries, the front rows of cutting-edge runway shows, chic cocktail parties and blissfully shopping in the fashion capitals of the world. She reflects the enchanting spirit of distinct personal expression with an alluring universal appeal. Her delightful poetic disposition is reflected from spring to fall, office to opera and executive trendsetter to celebrity. +44 (0) 20 3727 0672



Is the eponymous contemporary womens brand of Jae Kim, a Korean born New Zealander. Jaeha plays with striking silhouettes, cleverly using colour blocking and geometry to demonstrate this. Jae’s creative influences demonstrate that art, architecture and fashion are all intrinsically linked.

12 +44 (0) 20 7232 1608

Goto Asato The identity of a modern woman is informed by tradition, shaped through culture, and enriched by the individual choices she makes as she creates her world and expresses her desires. A woman with freedom in her garments has control over her mobility and carries confidence within herself. She appears without restriction and engages the world with flair. She is luxurious at heart, succinct in her ways and always given to a sense of possibility. +81 805 4448 092 13

Materia Rica “Materia Rica is a creative independent brand and our passion. We make jewellery based on our original illustrations. Hand painted & varnished, all designs are produced at our Barcelona workshop. We want our products to be a breath of fresh air, joining the feel of crafted natural materials with a rich story behind. While our eyes are set on artistic icons, our senses are devoted to detail to provide you with the unique experience that you deserve.� +34 602582806

Ruby Feathers

Hand made, one of a kind feather and leather accessories. Feathers used are sourced ethically. +33 649 880 684



THE MIDDLE is a brand born in Paris and New York City. Founded by Rymn Massand and Cristina Sanz, it is the result of many years of exploration, global discovery and a finely honed aesthetic. THE MIDDLE came into being based on the notion that unique style and elegance, beautiful objects and fine pieces can be found in the most unlikely places and should not be inaccessible, that luxury can be part of the every day. +34 649 444 943 16

CRU +44 (0) 7967898622

There are many leather bags in the world but few which capture the maturity of the leather over its lifetime. The natural, untreated leather used in the production of CRU’s collection allows for the leather to age, gaining a beautifully rich patina over its lifetime. Each Handbag is crafted by hand in a small artisan workshop in rural Portugal, each product taking approximately 4 hours to complete. The use of full-grain, vegetable tanned leather provides for a natural texture married with a rich, earthy and warm colour palette created from plant species including tree bark. The fullgrain leather will exhibit scars and marks which only adds to the character and authenticity of the leather. A high quality red zipper offers a striking contrast with the natural, earthy tone of caramel leather. It reflects the livelihood of CRU with a hint of rebelliousness running through its core.

Sakura Malaysia

Sakura Malaysia Sdn Bhd is a 100% Malaysian owned company formed in year 2011 with a mission to revive and re-instil love towards local textile and cultural arts. Known for it’s distinctive one-of-a-kind bag creations and relentless attention to detail, Sakura Malaysia has gained high recognition for combining heritage and fashion forward trends in it’s design aesthetics. Our bags are available for both men and women, with collections ranging from affordable luxury to exceptional premium pieces. +6018 373 3637 / +6016 642 6442

Isabella Queen

Founded in 2014, Isabella Queen is a British-based brand offering luxury Italian leather accessories hand crafted in London.


The collections comprise clean, classic and structured shapes with a well-designed element of colour contrast throughout the styles. These elegant structures, stylish designs, and exceptional British craftsmanship strikes a chord with discerning consumers and a sophisticated clientele who seek out the quality and unique nature of the London based craftsmanship. +44 (0) 7925 036193

Gioia Maini Footwear Gioia´s designs are anarchic, outspoken and not tied down to seasonality or ´nowness´, but rather an expression of the wearer; a statement of self one wishes to make. Her designs are deeply personal, utterly outside of conformity, where heritage, beliefs and passions are writ large, in both their appearance and the Italian manufacturing. Her work has developed almost entirely from self-taught methods, each design telling its own story, each pronouncing its own identity. +39 347 712 5347


7 Hills

7Hills is a Portuguese Shoe brand, that was born from the alliance between the comfort of the dance wear and the originality of the street wear design. “Our shoes fall in the medium/high range, all models are 100% leather and are characterized by being very comfortable, platforms, have a maximum of 8cm of height, and all models have a small story craved in the sole per model and collection.� +351 916 302 824 21

Raffaella Bosurgi

Raaella Bosurgi is an eclectic designer. She debuts this year with an unique collection that combines the Italian style and culture for fashion with a reference to Greek mythology and contemporary elements. Manufactured and made in Italy, Raaella’s shoes are distinguished for being comfortable and practical and able to exalt your look for your special summer. Ever fallen in love with a pair of shoes? Be ready to fall head over heels for the Raaella Bosurgi Night and Day collection. It combines elegant design with feminine touch. Eortlessly dressy and easy to wear, this collection will give you a new twist to your everyday jeans or make you shine on a special occasion. +44 (0) 7585 600689 22

Serap Pollard Serap always searches for the new and experimental in her creations based on a special combination of her concepts and designs. One key indication that a brand has become a lifestyle is when it successfully extends beyond its original product category. Serap’s style evolves into a refined pureness of female elegance, but is still very comfortable and wearable. Every detail, high quality of standard, tradition, and craftsmanship is being cared for. Serap’s collection offers a striking blend of designs with displays grace and beauty that is not only an instant impression but all day and every day wear. She believes simple and small sophisticated detail presents new meaning to the woman and fashion. +44 (0) 20 8286 0369

Xscape Xscape Evenings was established in 2001 when all of our “prom goers” graduated into the next chapters of their lives and came back to us looking for more knock out dresses. But now they were women and needed more intricate detail, effortless, classic silhouettes that worked for & complimented every body type. We always listen to what women want and we’ve had incredibly successful evenings with our clients ever since. Xscape is one of the top retailing social occasion brands in the USA for the last 14 years. It is known to have the most elegant styles that brilliantly make a woman feel and look gorgeous. Chiffons, 2pc looks, beaded and intricate detailing make this collection a major hit. +1 212 398 0450

Betsy & Adam Every big event starts with the perfect dress- the one that makes you feel like the most beautiful girl in the room. Betsy & Adam has been celebrating women since 1982. Owned & operated by the Sklar family for over 33 years and one thing has never changed: our commitment to designing and manufacturing dresses of the highest quality with the perfect fit. As Marty Sklar, President and founder of Betsy &Adam say, “Tell me my dress didn’t sell because it was the wrong design - never because it didn’t fit.” +1 212 398 0450

Kiki Dumitrescu

“ARTWEAR is about my paintings digitally printed on natural fabrics, mostly on silk and then used in my fashion designs. I started this project from my need of changing people way of seeing things. I believe in a better world with brighter people but for this we really need to be free an authentic. This collection is an invitation to freedom and authenticity. Always tell your story, be proud of it, let them see you as you are. We need no shadows.� +40 723524922 26

Damsel & Squire Damsel & Squire a royal affair. The brand presents its luxury, vintage-inspired pieces that combine the best of old-fashioned sophistication, laid-back cool and glamour with a modern sensibility. Damsel & Squire’s pieces feature elements inspired by iconic designs and fabrics, including Aran sweaters and Harris Tweed. Clothes are given an artisan feel through details such as handmade lace elements incorporated into collars and sleeves, which add a touch of the elegance of years gone past, to modern tailored pieces. Damsel & Squire’s collection is ethically produced.

The keywords for Damsel & Squire are elegance, timelessness, quality, sophistication and luxury. +49 1573 367 6917

Rumour London +44 (0) 7796265064

Contemporary London-based label focussed on creating sophisticated and wearable garments. Defined by clean lines and smart detail, and crafted in premium yarns and fabrics. “Our design are defined by feminine lines and smart detail. We work closely with our suppliers to create fabrics exclusively for our collection. A lot of our pieces require hand craftsmanship so our manufacturers have worked tirelessy to indulge you in garments with the finish and soul of true haute coture pieces.� 28

Rione Carducci Founded in 2002 by Daniela Ricci Gallo, the company launched an innovative line of knit clothing made exclusively ​​ in fine Italian yarns. By using frames and craft machines the stylist studies the mesh to create a total look that can replace the stiffness of the tissues and make a woman feel that a dress Rione Carducci is something unique and precious. The exclusivity given by the possibility to customize every detail, makes each dress Rione Carducci a sensory experience that cares of body and soul... Eng: +39 338 1544960 Ita: +39 349 8522387 29

One O Eght

Established in January 2015 in London, One O Eight offers contemporary designs with functionality, inspired by surrounding London and the modern day woman who leads a busy and demanding life. “We understand that comfort and practicality is key in our demanding day-to-day lives but still look effortless without compromising on style. We create designs that are blend of androgynous and feminine pieces, offering style and substance to our customers. Our designs also take comfort and practicality into consideration with each piece being made to be functional with clean and sophisticated silhouettes and great attention to detail in every individual design.�, +44 203 417 9470

Bundy & Webster

Founders Hannah Calder-Bundy and Suki Webster say: “Bundy & Webster is a brand for true casualwear obsessives – we wanted to create those staple pieces for your wardrobe which make a statement without being OTT, are beautifully made but still affordable and are considered in their design.” Having launched in 2013, Bundy & Webster’s collections are all designed and manufactured ethically in Britain. +44 (0) 7947161633 31

Pocket London

Sport Lux clothing for the generation seeking a chance to be individual through their own artistic expression. The brand has created a leisurewear collection for a generation seeking individualistic expression. It is Sport Luxe at its best. “Our designs are inspirated by the city we live in, and are worn on the very streets from which they are drawn and created.� +44 (0) 7887 956920 32

Skeena S is a new digital print womenswear brand focusing on elegant fashion forward shapes. Skeena S focuses on exclusivity, unique styles and great quality. The collection ranges from going out dresses, contouring bodycon silhouettes, structured dresses and casual seperates.

Skeena S

Skeena S Pick & Mix- delivers an exclusive opportunity where you can select unique prints in the styles you prefer. The Skeena S collection is about expressionism, being confident and unique. +44 (0) 7867 878677 33

Gabriella & Wolf

Gabriella & Wolf is a luxury feminine womenswear brand for the fashion conscious woman who takes pride in her appearance. Perfect day to night tailoring means being strikingly smart during the day and leaving an unforgettable impression at night. The Gabriella & Wolf style ethos is rooted in the character and atmosphere of clothing. We take a step away from sharp edges and trends to create fun, feminine pieces with a distinctive element of class. +44 (0) 7881 369459


Dabra London

Wearable statement dresses for the modern woman who is not afraid to be noticed. Classic simplicity with forward edge. An urbanite himself, the designer Patrick Dabra has always tried to fuse his love of high fashion with urban life and this juxtaposition is often played out against a backdrop of architectural cutting versus fluidity, classic detailing versus the directional and glamour against the grit. His customers are the discerning, those whose eyes are drawn to detail and whose essence is expressed through individuality – the inspirators. +44 (0) 7956 083227


Vendetta is an experimental designer label that blends modern-day classics, intricate concepts and sleek silhouettes to deliver an exclusive range of ready-towear women’s wear. The Creative Director of Vendetta studied at Milan’s Istituto Marangoni, interned with Valentino and worked with several brands as assistant designer before establishing Vendetta with her business partner. A vendetta garment is created when vivid meets elegance, where stunning contrasts and shapes come together to celebrate uniqueness and memorable beauty. Garments are designed and made with the modern woman in mind, bringing the perfect balance of striking design with modern ease and versatility. +44 (0) 7590 900098


R A I N’s collections are eye catching but never static especially its TASSLE CHIC collection. With its inspirations taken from the Kinetic Jazz Age, offering a dose of bohemia, while highlighting the female form. Fringe, silken or beaded ,hung from oversize shawls and festooned dance dresses emphasising movement, and , flirtingly, sometimes offering a cheeky peek at the body beneath.

37 +44 (0) 7970 645151

This fringe frenzy mixes flapper, cow girl and boho. With a shot of neon and a sequin chaser;Fringe is not for the faint of heart! It commands it’s space, announcing that you have arrived- and thats all that matters!

Vandazzz +30 6974020330

Keep palm and be sun kissed... this expression kind of sums up what Vandazzz is all about.

We are a globetrotting brand of Greek origins, who design clothes for the girls with the sun kissed skin and the messy surf hair, which look amazing no matter what! Vandazzz beachwear is versatile and sort of amphibious with items you can wear while lounging by the pool, surfing or even dress up for a night about town. Our dresses and kaftans are the ideal beach and hip resort attire that easily transform into memorable party pieces. Our palm trees logo jewellery is reminiscent of good times and is worn as inspiration to always seek happiness in our everyday lives. Vandazzz girls are gypsetter, bohemian, and surfer girls with the laid back attitude of an eternal summer. In love with the ocean, water-sports and overall beach life, we want to be in aloha mode at all times. 38

LEGX +34 638 971 120

LEGX is the first spanish brand specialized in leggings. Born in 2014 with the idea of creating an exclusive and original legging, of high quality and perfect adaptation to the body. Designed by modern young designers of Spain, who show their art in every legging as a painting. Leggings LEGX give you maximum comfort as a second skin, with push-up effect. Beside this, the use of original lycra in ever legging, make them really different. LEGX collection is divided in Urban, Limited Edition and Fitness, although all the designs are perfect with every look. There is one LEGX for every taste and every occasion. 39

Mr & Mrs Chic

MR & MRS CHIC, an emerging British Fashion Brand of 2015 based in London, was founded by Rahul Agarwal. This brand promote equality, independence, confidence and class. Collections reflect passions for lifestyles, music and travels. +44 (0) 7870609704

Uncivilised Clothing We are UNCIVILISED... Inspired as much by how people dress as current trends, we combine timeless silhouettes with quietly luxurious fabrications to fit the Uncivilised girl’s need for travel & adventure to punctuate everyday life. The clothes she wears must be effortless, beautiful, luxurious & stylish. Looking to iconic wardrobes of the past to develop & perfect timeless pieces & seeking detailing from the chicest cities around the world, our products are designed with longevity in mind. Good quality is good karma. +44 (0) 20 7739 0483


Menswear LAUNCHING IN FEBRUARY 2016: DIRECTIONAL FASHION, FOOTWEAR AND ACCESSORIES FOR MEN. Join us in February 2016 as we launch our dedicated Menswear section at Pure London, with an edited mix of fashion, footwear & accessories for men.

Image from Ljung, one of our new Menswear brands.

For more information contact: / +44 (0) 2030332485

S E E Y OU A T T H E N E X T S H O W 1 4 -1 6 FE BRUA R Y 2016 O L Y M P I A L O N D O N



Pure London LookBook 05 Onsite BPL Emerging & New Brands SS16  

Edition 05 - Pure London SS16 show had an electrifying atmosphere, visitors and brands felt the warmth of the long summer day filled with en...

Pure London LookBook 05 Onsite BPL Emerging & New Brands SS16  

Edition 05 - Pure London SS16 show had an electrifying atmosphere, visitors and brands felt the warmth of the long summer day filled with en...