iSUPPORT
Self-Care and Emotional Wellness
A Mental Wellness Campaign from United Way
T
he United Way of Paducah-McCracken County, along with several partners, begins a social media mental health awareness campaign this December. The information initiative is designed to empower community members to stay in-tune and attentive to self-care and emotional wellness especially in light of the stress created during the pandemic.
Newly Launched Social Media Campaign
The effort comes from the United Way’s newly formed Community Impact/COVID-19 Response Committee, which is charged with addressing community-level challenges in the face of the pandemic.
“We find one of the components preventing people from seeking support is just not knowing who to call and we wanted to check that box,” said Anne Bidwell, United Way Community Impact Manger.
“When we started meeting, the focus was all about identifying needed support,” explained Catherine Sivills, United Way Board Member and CI/COVID-19 Response Committee Chair. “The United Way wanted to make sure the community stayed connected in such a way that certain needs didn’t slip through the cracks.”
In addition to the resource list, committee members compiled about 30 days of content, including videos highlighting quick meditation practices, testimonials, and yoga.
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The committee quickly realized one of the top concerns in our community is mental health education and support. The newly launched social media campaign is designed to promote mental health practices and resources, while normalizing accessing those services and tools.
“This type of campaign is meant to be organically shared by all of our partners and neighbors as daily reminders we all need support,
Purchase Area Family Magazine
DECEMBER 2020 - JANUARY 2021 27
