Puratos Guidelines June2014

Page 42

5. Food essence These are natural, intimate still life compositions that focus on specific food products, with people enjoying them. However, the presence of the people is only suggested (e.g. a piece of cake is cut or half-eaten, bread with a hot cup of coffee next to it, etc.). • Never show people in these pictures, but human ‘elements’ must be present. • ‘Accidental’ details help to make these pictures real: some crumbs on the table; natural, local attributes. • Show the food in a real environment. Although these are still life pictures, make sure to keep them fresh. • Make absolutely sure that the finished food products look perfect.

Don’ts

> go for an interesting perspective > add human elements to the scene

> pay attention to proper lighting > make sure the presence of people is felt

> go for a real life situation > don’t combine too many elements

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