BlissDom Canada 2014 Program by Publisher Production Solutions

Delta Meadowvale MISSISSAUGA, ON OCTOBER 2014

CANADA’S PREMIERE SOCIAL MEDIA CONFERENCE

Dear Most Fabulous People, The landscape of social media is evolving at a frenetic pace and is always changing. So how do we change with it? With the digital space abundant in opportunity, how do we get focused on harnessing it? Too often we seem to get caught up in the need to "Keep up with the Jones" social media style. Why use someone's else yardstick to decide what success is for you? Here at BlissDom Canada, we're going to help address these challenges and give you the tools to move forward. We're are so excited for you to join us. We have so many BlissDom Canada community leaders and speakers ready to share their expertise, helping you to find the right answers and guide you on your road to success. We want you to take a step back and feel the community around you. We want you to be proud of who you are and your achievements. Rise to the challenge. BE BOLD. There are a ton of opportunities out there to grab hold of but you need to take that first step. Enjoy the weekend. The Bliss Chicks (& Dude)

Shannon Mischuk Principal & Community Engagement @ShashersLife

Jennifer Powell Principal & Sponsorship @HartGalla

Neil Hedley Content Programming Director @NeilHedley

Melanie Minor Events Director @msmelanieminor

Jacqueline Hunter Handmade Marketplace Coordinator @MadebyHandShow

Lindsay Dianne Content Curator @LindsayDianne

Dana Hilmer-Thrivatude Sponsorship Director @DanaHilmer

Tara Robertson Communicatons @tarasview

Sponsored by 2 - 3 pm

BREAK OUT SESSIONS | ROUND THREE Moderator

Dana Hilmer-Thrivatude @DanaHilmer

#HealthyHarmony Hazel McCallion Room A/B

Alanna McGuinn @GNSleepSite

Samantha Montpetit-Hyunh @CoreExpectation

Lori Kennedy @lorikennedyrhn

Balance might not always be in play but taking care of yourself is SO important - Finding that right mix of nutrition, sleep, fitness and emotional awareness is crucial to living a healthy lifestyle.

#RockYourCamera Britannia Room

Anna Epp @Beach_Mama

Getting intimate with your DSLR. Feeling the pressure to deliver epic, quality photography but still not 100% secure on the camera side? Jump in and get hands-on to hit you with the best shot.

schedule #BuildingtheBiz Greenwich Room

Shelagh Cummins @shelaghcummins

Own your time, double your income and jump-start your growth. Sounds like a dream, right? Not for long. Turn the dream into a real plan with specific signposts along the road to success.

3 - 3:30 pm

SPONSOR’S ROW + SUITES Break sponsored by

3:30 - 4:30 pm

BREAK OUT SESSIONS | ROUND FOUR #ChasingFear Hazel McCallion Room A/B

Kathy Smart Elia Saikaly @EliaSaikaly @Smart_Kitchen

Marianne Williamson said, “Our deepest fear is that we are powerful beyond measure. [...] Your playing small does not serve the world.” Indeed, one of the greatest challenges in life can simply be finding the courage to be awesome. Once we get out of our own way, “awesome” tends to show up. In Elia Saikaly and Kathy Smart, you’ll meet two people who have overcome fear and, even climbed mountains literally - to let their light shine. You’ll learn how they unleashed their own light to help change the world, and how you can, too.

#Viralosity Britannia Room

Matt Clarke @convos2yrold @iMattClarke

So how do you go from a quirky idea to ten million views and three quarters of a million subscribers? It’s not an accident. Matt Clarke, the Dad in the hit YouTube series, “Convos With My 2 Year-Old”, walks you through how they became a viral success story. (Frankly, we think he’s just excited to be talking to grown-ups.)

#3PsAndaPod Greenwich Room

Moderator

Neil Hedley @NeilHedley

Eric Alper @ThatEricAlper

Chris Read @CanadianDadBlog

Lara Galloway @mombizcoach

Ryan Hamilton @RyanEHamilton

Podcasting is now where blogging was seven years ago. Soon, it’ll seem like everyone’s doing it. We’ve assembled a team of giants from broadcasting to podcasting who’ll walk you through a great series of tips, tricks, how-to’s and how-not-to’s. They’ll untangle the technical jargon and have you producing a professional podcast pronto.

7 - 10 pm

CANADIAN LENTILS CARNIVAL PARTY Graydon Hall TM

9 pm - 1 am

Remember the days when the carnival rolled into town? Be there Friday evening to enjoy the experience Canadian Lentils style. Are you ready for fun under the Big Top with a spectacular Canadian Lentil Carnival? You are gonna love this! Bliss After Hours South Studio 2

schedule SATURDAY, OCTOBER 4 7 - 8 am

FITNESS SESSION Yoga Groove with MJ Shaw Garden Studio 1

8 am - 5 pm

CHILDCARE Garden Studio 3

8 am - 12 pm

REGISTRATION Luis Corner

8 am - 5 pm

SPONSORS ROW & SUITES

7:45 - 8:45 am

BREAKFAST Graydon Hall

8:15 - 9 am

KEYNOTE BREAKFAST Graydon Hall

Hannah Alper

Introduction by Hannah Alper started her blog at the age of 9, and in 2013 spoke the World Wildlife Fund’s Earth Hour event in Toronto. Hannah and Severn are well-acquainted, and Hannah is excited to be introducing Severn to a Blissful audience.

Severn Cullis-Suzuki has been speaking out about intergenerational justice since she was a child, and grabbed the world’s attention with a passionate speech at the United Severn Cullis-Suzuki Nations Earth Summit in Rio de Janeiro in 1992 – when she was only twelve years old. @SevernSuzuki 9:15 - 11:15 am

MICRO-SESSIONS Hazel A&B / Hazel C&D / Greenwich

9:15 - 9:45 am 9:55 - 10:25 am 10:35 - 11:15 am

MICROSESSION I MICROSESSION II MICROSESSION III

11:30 am - 12:30 pm

LUNCH Graydon Hall sponsored by

12:30 - 1:30 pm

POWER HOUR Greenwich Room From adversity to prosperity to charity to hilarity- Get inspired from a series of mini talks in one awesome hour

1:30 - 2:00 pm

SPONSORS ROW & SUITES

2 - 3:30 pm

SPILL IT | THE ART OF CONVERSATION Moderator

Andrea Nair @andreanair

#CrashTheHelicopter Graydon Hall

Sasha Emmons @semmons

Kelly Flannagan-Bos @kellyflanniganb

Julie Cole @juliecole

Doug French @mrdougfrench

If you’re a parent, you will find plenty of takeaways as our experts explore a range of topics including the origins of "helicopter parenting", trends in the parenting space going forward, and how to wander into a potential "third rail" topic like parenting.

schedule 2 - 3:30 pm

#SelfEsteem Club Studio 1 Moderator

Laurel Crossley @optimom

Erin Keaney @motherloadtv

Cathy Thompson @beyondclassroom

Talli Osborne @NUBS416

As kids are growing up these days, how do we make sure they are armed with the tools to stay confident and full of positive self-esteem amidst the pressures & stresses of everyday life.

Moderator

Julie Nowell @julienowell

#Pitch&Play Club Studio 3

Adria MacKenzie @AdriaMacKenzie

Jennifer Powell @HartGalla

This could be the beginning of a beautiful friendship. Think Speed Dating with Sponsors/Brands/Agencies. Learn about what brands are actually looking for, then apply what youâ&#x20AC;&#x2122;ve learned, right then and there.

3:30 - 4 pm

SPONSORS ROW & SUITES

4 - 5 pm

CLOSING KEYNOTE Graydon Hall In 2011, Derreck Kayongo, after having worked in the International Development world for 15 years as a public policy expert, started the Global Soap Project, through which he invented the first ever known process of recycling partially used bars of soap. Kayongo is a graduate of the prestigious Fletcher school of Law and Diplomacy at Derreck Kayongo Tufts University. Kayongo is also a resident writer for the Huffington @DerreckKayongo post.

4:30 - 8 pm

Free Time

8 pm - onwards

2nd Annual BlissDom Canada Pajama Party Greenwich Last year was such a hit, we had to do it again. Kick off your heels and get cozy as we celebrate the end of an incredible conference! The wearing of pajamas is strongly encouraged!

9 pm - 1 am

Bliss After Hours South Studio 2

microsession Boost your Facebook Page without Paying Zuckerburg Christa Amyot @christaclips Hazel McCallion A&B Frustrated that your posts aren't showing up in the feeds of your facebook fans? Want to grow your facebook community without paying for ads? Practical tips & tricks to use right away that will help grow your facebook page organically and inspire authentic engagement from your fans. For page owners and online community managers alike!

Anyone Can Do It - Securing PR For Your Small Business Or Personal Brand Melissa Bessey @melissabessey Hazel McCallion A&B Melissa Bessey (publicist and head of media relations for Youth Day Global) will give you a rundown of how-to secure media placements for your business or personal brand. You will walk away with a cheat sheet of tips and tricks to help get your business or brand recognized by the media that includes links to online resources.

From Blogs To Mags: How To Write For Magazines Tracy Chappell @T_Chappell Hazel McCallion A&B You already know how to write, but do you know that there’s a big difference between blogging and magazine writing? Today’s Parent Senior Editor Tracy Chappell gives you the inside scoop on how to pitch magazines, what editors expect (and how to get them to hire you again and again), the components that go into good magazine writing, and things to never do if you want to see your name in print.

Self-Publishing: From Blog to Book Doris Chung @publisher_ps Hazel McCallion A&B You’re a writer, you have a blog and you really want to write that book. Don’t stop there! Doris Chung will share her 20+ years of experience in the self-publishing industry, answer your questions and reveal key insights that will help you figure out how to make this dream a reality.

Hit Them With Heart: Making the Emotional Connection by Optimizing Your Pinterest board Paula Coop McCrory @CoopPaula Hazel McCallion A&B In a matter of seconds a successful campaign needs to emotionally hook, commit and create undying loyalty in the viewer. My aim is to help you channel the power of Pinterest. By giving you the tools to create eye-catching, awe-inspiring, emotion-evoking pins, you will increase sales by building value and loyalty with your customers.

How to be a Social Media Manager for a Small Business Kyla Cornish @mommyisweird Hazel McCallion A&B In this workshop expect to have fun while brainstorming as a collective group. Kyla Cornish left her job as a radio dj when her Social Media Management company, Social Jelly, became more than a part time job.

Creating a Niche as a Writer Anjum Choudhry Nayyar @masalamommas Hazel McCallion A&B In this session Anjum Nayyar, CEO of masalamommas.com, will take attendees through 10 keys to growing their online communities, finding and honing their ‘inner niche. She will share the best ways to build a following, how to build and engage your audience connect with your greatest assets.

Blogging & Taxes Angella Dysktra @AngellaD Hazel McCallion A&B Are you making money from blogging, or do you hope to make money from blogging? When income is involved, taxes are involved, but there are many deductions available to you. Come to learn about what you need to report, how to report it, and how you can reduce your tax burden.

microsessions Working with Brands Julie Elsdon-Height @SoberJulie Hazel McCallion A&B From finding the correct Brand representative to developing a media kit or a pitch, you want to stand out from the crowd. We will cover it all and share our experiences around the table. And have FUN while we are at it.

Eight Ways to Make Your Writing More Readable Shannon Fisher @shannonfisher Hazel McCallion C&D Ever finish writing or been asked to help a friend and think, "Where do I even begin to make this better?" Wish you had the tools to make your writing more compelling without hiring an editor? Here are eight steps you can use tomorrow (today you have sessions to attend, friend!).

Everything WordPress Ariane Griffiths @arianegriffithsHazel McCallion C&D Got WP questions, headaches and issues? Bring them to this microsession to discuss the ins and outs of the popular blogging platform. This session is open forum discussion format so make sure you bring a pen and some paper to take notes!

New Blogger? Little Blogger? You can get love too! Tiffany Grisdale @mydirt Hazel McCallion C&D If you're a new blogger or a blogger with a small but loyal readership and you want to start working with brands and sponsors, this is the session for you. I'll go over all the key points of putting your blog on the radar to get you noticed by sponsors and brands. It's a lot easier than you think!

How to use Google Hangouts On Air to Create Awesome Content Your Fans and Brands Will Love Cher Jones @itscherjones, Lori Williamson @itsloriw Hazel McCallion C&D The hosts of the Lori and Cher Show | Hacking into Awesome, Lori Williamson and Cher Jones are going to give you an insider look on how you can use Google Hangouts On Air (HOAs) to create interactive, livestream YouTube videos.

How To Create A Successful Affiliate Marketing Campaign Lori Kennedy @lorikennedyrhn Hazel McCallion C&D In this session you will learn how attract ideal affiliates, pitch to affiliates, work with affiliates to have a mutually beneficial relationship and create profitable affiliate campaigns that are inline with your brand, marketing and business philosophy.

Handling The Haters & Trolls: A Lesson in Confident Blogging Christella Morris @christellasays Hazel McCallion C&D The internet is a place full of jerks, creeps and bored people who might be laughing at you, but its how you look at them that makes the difference! Join Christella Morris for a micro session discussing the downside of a post going viral, and how to handle the haters with a smile on your face.

Feed Your Blog Shayna Murray @mommyoutside Hazel McCallion C&D Advice and ideas for the non-food blogger (or newbie food blogger) who loves to cook, on how to boost your blog with food. Tips on food photography, recipe SEO, how and where to go to get the most exposure for your food posts, using food to build relationships (with bloggers and brands) and more!

microsessions Master the Branded Narrative & change your life Julie Nowell @julienowell Hazel McCallion C&D Learn the ONE THING in blogging that will make you IRRESISTIBLE to brands! Julie will teach you all about the branded narrative and why it is currently the "hottest" thing in blogging. You will understand the key steps to using it with brands, and how to add it to your pitch it to close a sale. Even if you are a "tiny" or "green" blogger, and if you master THIS skill, the work will come!

Google Analytics Jenn Perry @ThatJennPerry Hazel McCallion C&D In today's crowded marketplace of bloggers and internet personalities, brands and PR agencies are increasingly relying on Google Analytics statistics to determine which bloggers meet their campaign criteria. Find out exactly why they prefer Google Analytics and why it should matter to you.

The SEO of Storytelling Jennifer Pinarski @jenpinarski Greenwich It's one thing to have a great story, it's another to have it found. In this microsession, learn easy tweaks and tips to help boost your blog's SEO, plus the tools you need to get your blog found. Attendees are encouraged to bring a post we can optimize together!

Social Good: celebrate good and watch your audience grow Amber Rehman @amberzcorner Greenwich As bloggers we have a large audience that hangs on to our every word. It is our responsibility to use our readership to celebrate some of the causes we see within our communities and the brands we work with. Why talk about social good? Besides helping us sleep better at night, writing about causes increases the trust our readers have in us as bloggers. Find out how to approach social good while staying neutral.

Content Creation Rebecca Stanisic @bitofmomsense Greenwich Content Creation Rebecca Stanisic @bitofmomsense Learn about content creation tools, types of content and how to best create and share it. They will help brainstorm and discuss techniques for maintaining a flow of ideas, keeping out of a writer's rut, and how to identify their best/most engaging content and what to do about it, including how to re-purpose an archive of stories.

PR 101 Andrea Traynor @MommyGearest Greenwich Youâ&#x20AC;&#x2122;ll learn from an established PR practitioner who works at a world-class communications firm. She will give you practical insights and concrete takeaways, such as: crafting the perfect pitch, how to find the right media contacts and opportunities, interview dos and donâ&#x20AC;&#x2122;ts, and aligning your content with your PR activities.

Travel pitching like a pro Melissa Vroon @MelissaVroon Greenwich If you love to travel and are curious about working with PR firms and tourism boards to coordinate press trips, this session is for you. This info-packed micro session will cover how to get noticed, who to contact and crafting your pitch.

Blogging for the Mobile Experience Courtney Wilson @moonsoar Greenwich Courtney will share some of her tips for selecting mobile templates, formatting text and optimizing imagery to ensure your blog appears the best that it can on mobile devices, without sacrificing functionality for desktop browsers.

microsessions Mobile Photography: Tips, Tricks, & Apps for Capturing and Editing Photos right on your phone Katie York @motherbumper Greenwich Take your mobile photography to the next level and break away from the standard filters and settings. We will be discussing shooting tips, presentation ideas, and some of the latest editing apps available for the mobile photographer. PS: While I will be demonstrating on an iPhone, I'll be including many apps that are available across platforms.

From Blog To Business (How to take your love of blogging to the next level and make it your business.) Loukia Zigoumis @MrsLoulou Greenwich Whether you're passionate about food, fashion, beauty or travel, you'll learn about how you can take your blog to the next level and make it your business. Through sponsored posts to ad spots on your site, you'll learn what it takes to turn your blogging hobby into a business where you're making money.

notes

IS PROUDLY SUPPORTED BY

THANK YOU TO EVERYONE THAT HELPED MAKE BLISSDOM CANADA A TRULY BLISSFUL EXPERIENCE! EVENT PRODUCERS Jennifer Powell Melanie Minor COMMUNITY Shannon Mischuk CONTENT & COMMUNICATIONS Lindsay Dianne COMMUNITY LEADER AND REGISTRATION COORDINATOR Tara Robertson STRATEGIC PARTNERSHIPS Yummy Mummy Club TheMompreneur.com WomenInBiz Network SPONSORSHIP Jannifer Powell Shannon Mischuk Dana Hilmer ADVISORY BOARD Erica Ehm Eric Alper Shannon McKarney WEBSITE Main Street Creative Co. GRAPHIC DESIGN Doris Chung dorisdays.ca HANDMADE MARKET Jacqueline Hunter PHOTOGRAPHERS Anna Epp Krista Gray-Donald SPEAKERS Eric Alper Hannah Alper Christine Bentley Jane Brown Shaun Brown Alison Burke

Natasha Chiam Matt Clarke Julie Cole Laurel Crossley Severn Cullis-Suzuki Karen Cumming Shelagh Cummins Jackie Dinsmore Lesley Donaldson-Reid Ann Douglas Robert Egger Erica Ehm Sasha Emmons Anna Epp Kelly Flanagan-Bos Doug Lara Galloway Karen Green Ryan Hamilton Neil Hedley Cheryl Hickey Dana Hilmer-Thrivatude Leslie Hughes Krista Jefferson Elia Saikaly Derreck Kayoungo Erin Keaney Lori Kennedy Allison Kramer Christy Laverty Sandra E Martin Rachel Martin Alanna McGuinn Shannon McKarney Samantha Montpetit-Hyunh Elan Morgan Dan R Morris Andrea Nair Julie Nowell Marci O'Connor Patricia Oliver Talli Osborne Dini Petty Jennifer Powell Chris Read Elia Saikaly Kathy Smart Eden Spodek Carole Stavely Julie Steiner Scott Stratten Jane Taber Cathy Thompson

Andrea Tomkins Jessica Tudos Brandie Weikle COMMUNITY LEADERS Christa Amyot Melissa Bessey Tracy Chappell Doris Chung Julie Cole Paula Coop McCrory Kyla Cornish Angella Dykstra Julie Elsdon-Height Shannon Fisher Ariane Griffiths Tiffany Grisdale Cher Jones Lori Kennedy JC Little Christella Morris Shayna Murray Anjum Choudhry Nayyar Julie Nowell Jenn Perry Jennifer Pinarski Amber Rehman Rebecca Stanisic Andrea Traynor Melissa Vroon Lori Williamson Courtney Wilson Katie York Loukia Zigoumis Special Thanks to the incredible support Emma Blackburn Sarah Guthrie MJ Shaw To our volunteers Alina Aguilar Nick Batoolall Jenna Borho Tanya Lavery Dave, Emma & Quinton Mischuk Kerri Patton Chris Powell Mara Shapiro

@BlissDomCanada #BlissDomCA WWW.BLISSDOMCANADA.COM