Inspirational sites
WEb fonts, WordprEss
thenation.com
Blue State Digital bluestatedigital.com The website for weekly US magazine The Nation has been given a big responsive revamp, and it has certainly been noticed. It’s one of a growing number of established publications that has faced up to the challenge of modularised content and cross-device chaos. Blue State Digital – the digital strategy agency known for running Obama’s 2008 and 2012 digital action plans – was responsible for pulling
Hoefler & Co.’s Mercury Text is in strong showing here – a font specifically and meticulously crafted for newspapers, with an adapted screen variant. Design nuances echo the brand’s words-on-paper roots, with pull quotes and hairline rules providing a cadence reminiscent of print, without feeling contrived or fragile. The challenges here are numerous: content from many sources, advertising elements, media. But we’re seeing a
off the hefty feat of adapting the deep visual traditions of a 150-year-old magazine for the modern web.
trend in which, increasingly, larger publications are facing these trials boldly, head-on.
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