The 1% Third Annual Firm Survey Conducted by Public Architecture in association with Harvard Business School Firms surveyed: Response rate: Survey opened: Survey closed:
560 36% October 2009 January 2010
The following graphics are representative of key data collected from the 2009 survey. Data from the 2008 survey is represented in gray, when available. Motivators driving firms' commitment to pro bono work
In relation to fee-generating work, percentage of pro bono work done in the last 12 months
Greater than
A way to give back to our community
2%
For the creative opportunities that pro bono projects offer To recruit and retain employees
Greater than
As part of our marketing efforts
2%
It improves our reputation/image For the personal satisfaction that pro bono projects provide It gives us a competitive advantage Other
2%
A lot
Not at all
0% +1
Less than
2% Other
1%
1%
1%
Importance of variables in selecting a pro bono project
Firms' approximate total revenue in last fiscal year
Project type
Less than $500,000
Design opportunity
$500,000 - $999,000
Public relations value
$1 - $2.4 million
Employee interest
$2.5 - $4.9 million
Personal connection
$5 - $9.9 million
Social relevance
$20 - $24.9 million
Likelihood of construction or implementation
$30 - $39.9 million
Other
$50 million or more
Not important at all
Extremely important
20%
2008
40%
60%
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80%
Extent to which the following LIMIT firms' pro bono work
Extent to which the following CONTRIBUTE to firms' pro bono work
Type of clients available
Greater client selection
Type of projects available
Increased client readiness
Financial constraints for your firm
Better project opportunities
Selection process
Ability to track time invested in pro bono service
Buy-in by firm decision-makers
Impact of pro bono service on your firm
Employee interest
Impact of service on pro bono client or community
Managing pro bono clients
Public recognition
Liability concerns
Marketing opportunities
Available staff time
Management structure for pro bono work
Political implications of working with a particular group
Knowledge of pro bono work by other firms
Other
Other
Not at all
Somewhat
Very much
Not at all
Somewhat
Very much
Type of pro bono services undertaken by firms in the past 12 months
Type of service that firms would most like to do more of
Facilities needs assessments
Facilities needs assessments
Capital campaign materials
Capital campaign materials
Facilities search and identification
Facilities search and identification
Interior design and brand integration
Interior design and brand integration
Accessibility and code compliance
Accessibility and code compliance
Healthy and sustainable environments
Healthy and sustainable environments
Facilities renovation
Facilities renovation
Other
Other 20%
40%
60%
80%
20%
40%
60%
80%
Quantity of firms' pro bono work since joining The 1% program
Service contributions over the last 12 months Free architectural/design services Reduced-fee architectural/design services
Increased
General volunteer work or service Cash donations
Remained the same
Other 20%
40%
60%
80%
Dec reas ed
100%
The way firms found the majority of their pro bono work in the last 12 months
Firms utilized The 1% matching process within the past 12 months
The 1% website and matching process
Yes
Existing client
No
Employee suggestion Nonprofit solicitation (outside The 1% program) 20%
40%
60%
80%
Extent to which the following would most improve firms' satisfaction with The 1% program
Firms would continue participation if membership dues were implemented to develop new resources and improve service within The 1% program
Improved website
Yes
More pro bono client options
No
More resources Improved matching process More PR exposure for our firm’s pro bono work
Firms' willingness to host AmeriCorps*VISTA volunteers to work full-time on pro bono projects in their offices
Nothing Other 20%
40%
60%
80%
Yes
100%
No
QUALITY of the pro bono work undertaken in the last 12 months compared to fee-based work
Firms' pro bono work has been submitted for or received awards or press coverage
Much lower
Yes
A little lower
No
Exactly the same Slightly higher Much higher 20%
40%
60%
80%
100%
Extent that each of the following is true for firms
Type of work undertaken by firms
High revenue projects are rewarded in our firm
Corporate
Creative projects are rewarded in our firm
Commercial
In our firm, the majority of time is spent on projects that will be commercially successful
Civic
There is adequate time to pursue creative ideas in our firm
Higher education
As a firm, we frequently choose projects based on their potential profitability
Interior design K-12 education
As a firm, we frequently choose projects based on their innovative potential
Landscape design
Very true
Not true
Healthcare
Residential Science and technology Strategic consulting
Frequency that firms have COLLABORATED with other architecture and design firms on a pro bono project
Urban design and planning
Not at all
Other
Rarely 10%
Sometimes Very frequently All the time 20%
40%
60%
80%
Media Contact: Barbara Franzoia Tel 415.291.0243 barbara@franzoia.com
20%
30%
Public Architecture Contact: John Cary Cell 510.757.6213 jcary@publicarchitecture.org