Retail
Retail
“WE BUILD WHAT WE BUILD BECAUSE IT’S THE RIGHT THING TO DO.” —Sandy Treagus, client, Mountain Equipment Co-op
A retail company’s stores are the visual calling card of its brand, physically relaying a company’s values to their clientele. To be effective, brand strategy must extend beyond one location to the entire network of stores. Mountain Equipment Co-op (MEC), a recreational gear retailer with locations across Canada, wanted to create stores that would reflect the company’s commitment to sustainability and their customers’ passion for the outdoors. In particular, they wanted their stores, their staff, and their product supply chain to move toward carbon neutrality. Building their new stores with reclaimed materials was a significant part of this sustainable vision. The case study that follows profiles two of the company’s stores, demonstrating not only a long-term enthusiasm and dedication to building green but also large-scale models of reuse for Canada and beyond.
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