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The vehicle leasing market is changing... And so are we As a leading advocate for zero-emission vehicles, Hitachi Capital Vehicle Solutions has announced that it is embarking on a major rebrand, accelerating their market-leading fleet decarbonisation solutions
Over the last eighteen months we’ve experienced unprecedented change, affecting the way we work, communicate and do business. The motor industry alone is experiencing a seismic shift, increasingly transitioning away from petrol and diesel to electric fleets, with drivers taking advantage of the cost and environmental benefits of Electric Vehicles. A key market for the exponential growth of EV registrations within the last 12 months has undoubtedly been fleet drivers. The first 0% Bik rate, along with a greater choice of EV models with improved range as well as charging infrastructure improvements has produced unparalleled demand within the sector over the past year. But it’s not just the wider automotive sector that is repositioning itself to address climate change. As a leading advocate for zero-emission vehicles, Hitachi Capital Vehicle Solutions – one of the UK’s largest vehicle leasing companies and Leasing Company of the Year, announced that it is embarking on a major rebrand, accelerating its marketleading fleet decarbonisation solutions. The rebrand to Novuna Vehicle Solutions, which will be fully implemented by March 2022, follows the merger of the business’s parent company with Mitsubishi UFJ Lease and Finance Company Limited earlier this year. This was a significant move for the business, making it part of one of the world’s largest and most diversified financial groups. Jon Lawes, MD of Hitachi Capital Vehicle Solutions explained the thinking behind the rebrand: “The vehicle leasing market is rapidly changing and so are we. Novuna comes from the Latin words Novo – New and Una – Together, which captures the essence of our business and how we work with fleets, creating innovative solutions together and supporting our customers through rapid change.”
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Hitachi Capital Vehicle Solutions are recognised electrification leaders, offering an end-toend decarbonisation solution, accelerating the transition to an electric vehicle fleet. This model helps fleets transition to cleaner vehicles by assessing fleet challenges, providing funding, building solutions and managing the infrastructure, as well as the back-office management, needed to support a widespread adoption of electric vehicles. In turn, as part of its market-leading decarbonisation strategy, Hitachi Capital Vehicle Solutions has committed to electrifying 100 per cent of its car & small van fleet, as well as 50 per cent of its funded van fleet, also by 2030. “As one of the UK’s largest vehicle leasing companies, working with OEMs right across the spectrum to supply and service fleets of all complexities whilst also growing our personal leasing offering, the Novuna brand provides our business with a clear point of differentiation in the motor industry. Our new brand name is readily aligned to our decarbonisation strategy which is delivering cost and environmental benefits for our customers. Novuna perfectly captures the proposition of our business and how we work together, and with our customers to become market leaders in electric vehicles,” says Jon. Thanks to their varied customer portfolio ranging from utilities and supermarket delivery to blue light services, Hitachi Capital Vehicle Solutions has experienced significant growth in their fleet over the past 12 months, recording the largest percentage growth of the Fleet News FN50 top 10 providers which saw the business increase its overall fleet by 17 per cent. From company cars and salary sacrifice through to specialist and modified vehicles, Hitachi Capital Vehicle Solutions are already
DRIVING THE SWITCH TO CLEANER FLEETS | www.greenfleet.net
transforming UK fleets with absolute confidence to achieve decarbonisation targets. The size and expertise of its new parent company following the rebrand will provide a springboard for the next phase of growth for the business, built on an ethos of consistently exceeding customer expectations. That total asset solution capability, provides the foundation for an even broader range of services under the new brand name. Novuna Vehicle Solutions offers competitive funding, fleet management, consultative policy design, electric vehicle transition planning and installation of electric infrastructure to get green fleets on the road and fully charged. The business is also leveraging its expertise and buying power, widening its personal leasing offering to facilitate the wider uptake of EV’s beyond fleet. This includes partnerships with GRIDSERVE and the RAC, to provide competitive EV leasing deals for their customers. Novuna Vehicle Solutions is ideally placed to enable fleets and personal leasing customers to experience a smooth ride on their decarbonisation journey. From October, customers can expect to see the Novuna brand being introduced on marketing channels, though the full rebrand won’t take place until March 2022. The products and services currently offered will remain the same, alongside their account management teams. But in the longer term, this is far more than a change of name. “The rebrand marks the start of an exciting new era for our business and our customers,” says Jon. L FURTHER INFORMATION For more information, visit: www.hitachicapitalvehiclesolutions.co.uk