Crisis & Issues Management Strategy
By Penn Schoen Berland
Crisis & Issues Management Crisis is any unplanned event, or occurrence of events that has a specific undesirable consequences. They can occur at any time and under the most critical circumstances
Penn Schoen Berland has advised Fortune 500 CEOs and heads of state through some of the world’s most high-profile political and corporate crises and issues.
Have successfully developed three part framework for efficient corporate crisis & issues management
Our Crisis & Issues Management Strategy ď ˝
Before the Crisis: We carry out research to evaluate how a crisis might arise, its impact and how competitors will react to it. Based on the research we develop different potential responses and then test their effectiveness, ensuring that an effective crisis & issues management plan is ready.
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During the Crisis: Second phase is the defence phase of crisis management. In this phase, we carry out flash polls of target audiences to determine how you are being affected by the crisis news. Our research helps you develop response strategies that are independent of the news cycle.
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Rehabilitation, after a crisis, Penn Schoen Berland team will help you to solve the lingering concerns, recapture lost ground, and develop a strategy to restore your momentum.
Penn Schoen Berland sa@ps-b.com THANK YOU.