WELCOME _ 3
Are millennials really so different from other generations? illennials are the 20- and 30-yearolds who, step by step, are striking a new note in the business world. They grew up in an extremely protected environment, surrounded by digital technology. So they think and communicate in a different way from colleagues of other generations. At least, so the cliché says.
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Of course, the millennials do not have the same concepts as, let’s say, the baby-boomers – and that’s a good thing. That has not directly to do with technology, but with the fact that they look at the business world through young eyes, bringing fresh ideas. So they force companies to question themselves. At Proximus, we deliberately entrust millennials with the task of modernizing and rejuvenating our internal working and service provision. But, at the same time, millennials are of course, only human too. Older generations can learn as much from them as vice versa. Read all about it in this issue of One magazine. By the way, the dossier on the millennials seemed the perfect opportunity to give the magazine a totally new look. The digital transformation is the priority for business today. This is why we will be taking a closer look at what is important for you and your company: the breakthrough of the Internet of Things, the importance of strategic innovation and much more. One magazine is innovating, too. For instance, from now on you can experience One via augmented reality. Download the free VEEEW app and scan the pages with the VEEEW icon. I’m sure you’ll find a great deal of inspiration here. So you’ll be ready for tomorrow, too
Happy reading!
BART VAN DEN MEERSCHE
Chief Enterprise Market Offi cer Proximus