Look Forward ProVision Conference 2022

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ProVision National Conference Melbourne 21-23 October 2022


Welcome It’s our great pleasure to invite you and your wonderful teams to join us at the Pullman Melbourne Albert Park this October 2022 to consider and celebrate together all that is great about independent Optometry. We look forward to meeting you over the course of the Conference. This is a great forum to exchange ideas and discuss new strategies. The Conference will also be an excellent opportunity for you to meet with the Board, and your colleagues, in a relaxed and engaging environment. Our Conference theme is Look Forward and to shine a light on what we believe is a prosperous yet challenging future for independent Optometry. The Conference program is designed to inform, challenge, and inspire through this prism. Our speakers are hand-picked subject matter experts outside the field of optometry:

Keith Abraham will share with you cornerstone strategies and insights on how to improve and grow your business. Katrina McCarter will guide you on ways to communicate to the ‘Next-Gen’ of consumers. Steve Sammartino is going to help us understand what the future holds for us. Amanda Gore will give insight into how the power of joy can guide your business. Our final speaker, Dylan Alcott AO, will share his inspirational journey, which has led him to not only become one of Australia’s most successful athletes, but also to be Australian of The Year in 2022.

We all look forward to seeing you and your team at this year’s Conference.

5 REASONS TO REGISTER NOW World-class speaker program Network with like-minded eyecare entrepreneurs 28 Supplier Partners in one location Discover solutions to business challenges Take a break from your practice


MICHEAL KNIPE AM MEMORIAL ADDRESS In a long and distinguished career, Micheal was the longest standing chairman of ProVision serving for 15 years. He was elected to the National Council of OA and served a term as National President and was subsequently recognised in the 2015 Australia Day Honours list with the citation reading “for significant service to optometry through executive roles with professional organisations and to the community of East Timor”. As a practitioner, he was a principal in the largest independent practice group in Tasmania, Total Eyecare Optometrists, and was also the prime mover in the establishment of the optometric eye clinic at the Royal Hobart Hospital.

Presented by Ian Bluntish

Ian Bluntish has over 40 years’ experience in a wide range of optometric practices around Australia and has been based at Glenelg for over 20 years. Optometry has been continually changing over that time and Ian has a keen interest in, and commitment to, keeping abreast of these opportunities.

Throughout his life, Micheal led for change and inspired others to achieve the goals of both the profession and of ProVision. Micheal lost his battle with illness in February 2019. The Micheal George Knipe AM Memorial address has been established to honour Micheal and to remind us of the contribution that he made to optometry, ProVision and the welfare of people in Australia and overseas. The ProVision Board believes that his contribution to the community and the profession of optometry should be remembered, and it is our ambition that it will inspire others to follow Micheal’s lead. We extend our thanks to Caroline Knipe, son Henry and daughters Sophie and Eleanor for endorsing this Memorial. He is a past President of the Optometry Association (SA and National), is the immediate past chair of the Optometrists Registration Board of Australia and the chair of ProVision. Ian was a fitting choice to be selected by the ProVision Board, to deliver the inaugural Micheal George Knipe AM Memorial Address.


DYLAN ALCOTT AO The art of taking risks to achieve your goals Not many people can lay claim to being a Paralympic gold medallist and world champion whilst still being in their teenage years. Then again, there aren’t many people like Dylan. Australian of the Year 2022, Dylan Alcott AO, a dual sport athlete, has represented Australia on the international stage in both wheelchair basketball and wheelchair tennis since the age of 13. One of Dylan Alcott’s greatest achievements was being inducted as a member of the Order of Australia in 2009 at the age of 18. From there, Dylan and The Rollers followed up their win in Beijing with victory at the 2010 FIBA World Championships, becoming the first Australian basketball team to ever win the title. Proudly sponsored by

In 2017, Dylan created the Dylan Alcott Foundation, to help young people who are struggling to come to terms with their disabilities. Dylan is also an entrepreneur, and is the co-founder of Get Skilled Access, a training provider educating corporates

and governments on how to better understand and treat customers with disabilities. In 2021, Dylan Alcott became the only male in any form of tennis to win the Golden Slam, winning the Australian, French, Wimbledon and now US Open Championships, together with his gold medal from the Tokyo Paralympic Games. Dylan Alcott was appointed an Officer of the Order of Australia (AO) in 2022 for distinguished service to paralympic sport, particularly to tennis, and as a role model for people with disability, and to the community through a range of organisations. Dylan’s true passion is his work as a motivational speaker, and through his inspirational storytelling, he is continually trying to alter and change the way people with disabilities are perceived in the wider community.


KEITH ABRAHAM Creating the business of your dreams Industries across the globe turn to Keith Abraham for inspiration, insights, and ideas on how to not only set goals, but how to achieve them, to bring out the best in their people, their leaders and their business. Keith Abraham is the global authority on goal achievement and the creator of the GoalDriver™ Formula – a formula designed to accurately determine what energises and engages each individual, driving them to achieve the unimaginable, unreachable and unattainable.

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With over 22 years as a professional speaker, delivering to over 340 clients in 30 different countries, Keith Abraham has been the recipient of multiple awards throughout his career. In 1999, Keith became a Certified Speaking Professional (CSP), putting him in the top 7% of professional speakers worldwide. He has experienced great success in Australia and in 2002 he received the highest award given to a Professional Speaker—the Nevin Award.

In 2012 he was named Keynote Speaker of the Year. Adding to his already impressive CV, Keith is the best-selling author of five books, published in 12 languages, covering the areas of passion, goal achievement, customer loyalty, and focus. Keith has learned through his career of being on stages worldwide, that to have the biggest impact on conference attendees, it is so much more than just turning up and presenting. Keith embodies his work and has become a real-life, living example. Through Keith’s delivery of an exceptional learning experience and inspirational presentation, attendees are motivated to implement the ideas and insights immediately into their life and business role. Keith leaves the audiences with resources to put what they have learned into practice. Adding value to the learning experience for you is Keith’s number-one priority.


KATRINA MCCARTER Gen Y & Z: Understanding our consumers of tomorrow With a short attention span, massive native tech awareness and the ability to multitask, Generations Y & Z are the emerging force to be reckoned with for the savvy Marketer. To succeed, independent Optometry businesses will need deep insights into these tech-reliant consumers to be prepared for success. In this forward thinking presentation, award-winning marketer, Katrina McCarter will help you understand why existing Gen X marketing strategies will not work with upcoming Gen Y & Z consumers.

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Drawing on recent research and her own generational marketing expertise, Katrina will bring you up to speed with all you need to know about these digitally agile and adaptive emerging generations. Plan for the future, find out how to attract, engage and build deep meaningful relationships with Gen Y & Z consumers.


AMANDA GORE The power of joy For more than 25 years, Amanda Gore has been one of America’s and Australia’s most admired experience-creating speakers. She uses the principles of emotional intelligence to transform the spirit of people and cultures by changing perceptions, improving relationships, connecting people, managing change, leadership, innovation, and team dynamics. Author of five books and several video and audio training programs, Amanda has a bachelor’s degree in physiotherapy, a major in psychology, and expertise in ergonomics, stress management, group dynamics, neurolinguistics, neuroscience, and occupational health.

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Amanda explores the mind-body connection to inspire people to lead, work and live more effectively through emotional and social intelligence, better relationships and connections, enthusiasm, great attitudes, less stress, and more joy!

She takes you through perspectivechanging presentations on managing change, effective leadership, innovation, and high performing team dynamics. Amanda Gore maintains that most of us know what we want to do - we just don’t do it! To stimulate us into action she offers specific strategies to motivate us to approach our lives in new and creative ways. A powerful keynote and workshop presenter, Amanda became one of Australia’s most popular motivational speakers before moving to the United States in 2000. Her techniques for improving professional and personal lives are mindblowing, yet simple, effective and easy to apply.


STEVE SAMMARTINO Stand up for your future Steve Sammartino is Australia’s leading Futurist with unsurpassed credentials. He’s created technology world firsts, written extensively and has a rare ability to communicate it all on stage. His high-octane keynote will change how you see the world. Steve knows it – because he has done it. Steve starting coding at age 10 and had his first startup by age 12. He has since built and sold a number of businesses. As a futurist, he’s ahead of his time. He launched one of the first Sharing Economy Startups – Rentoid. com in 2006. Respected global business media including Forbes, Fast Company and TechCrunch credited it as the start of the sharing economy movement, giving birth to Uber and Airbnb. Steve later sold it to a publicly-traded company in Australia.

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Innovator & Hacker - the good kind! His tech projects gained global attention and renown. He built the world’s first drivable car entirely out of Lego. It’s had more than 100 million views globally. (He had to fight off

Jay Leno who was desperate to have it in his garage) . He put a toy space shuttle into actual earth orbit by hacking together a rig for under $2000. He’s on the technical advisory committee for the design of Australia’s new drone regulations. He is currently building the world’s most modern house – it will be 3D printed too! It’s also the subject of a new documentary film. Many talk of viral marketing – but Steve has done it - his Youtube channel has over 10 million views. He’s had the leading business blog in Australia for more than 10 years and is a multiple winner of the best blog awarded by Smart Company. He writes about technology for Marketing Magazine and has the most read column of all contributors. Steve also worked for Fortune 500 firms including Kimberly Clark, Kraft Foods, Mondelez, Proctor & Gamble, SAB Miller and WPP (the world’s biggest media agency).





FRIDAY 21ST OCTOBER 10.00am-12.00pm

Sunix User Group Workshop


Optomate User Group Workshop

3.00 - 5.00pm


5.00 - 6.00pm

Welcome Drinks

6.00 - 9.00pm

Trade Show






The ProVision Conference App is an essential part of your conference experience, providing you with all the information needed to make the most of all-conference keynotes, workshops, and social events. The App will provide you with a schedule of all events, interactive maps to show you where to go, allow you to connect with your peers, participate in live polls, event reviews, social news feed and so much more. Prior to the conference an email will be sent to all those registered to attend with instructions on how to download and use the ProVision Conference App throughout the event.


Keynote #1

Keynote #2

Keynote #3

8.00 – 9.00am

Pre-session coffee

8.00 - 9.00am


8.35 – 9.00am

Official Welcome

Ian Bluntish

9.00 – 10.00am

The power of joy

Amanda Gore

10.00 – 10.30am

Morning Tea

10.30 – 11.00am

The Inaugural Micheal Knipe Address

Ian Bluntish

11.00 – 11.10am

10 minutes with CooperVision

Michelle North

11.10am – 12.10pm

Creating the business of your dreams

Keith Abraham

12.20 – 1.20pm


1.20 – 2.50pm

Business Profitability Strategies

2.50 – 3.20pm

Afternoon Tea

3.20 – 3.30pm

10 minutes with CR Surfacing

Sasha Sergejew

3.30 – 4.30pm

Gen Y & Z: Understanding our consumers of tomorrow

Katrina McCarter


Close Day 1

Eyes Right Optical and Modstyle

My Health 1st Eyes Right Optical and Modstyle

CooperVision Safilo Eyes Right Optical and Modstyle

CR Surfacing






Pre Dinner Drinks


7.00 - 9.30pm

Awards Dinner


10 minutes with Rodenstock

Tim McCann

Supplier Awards 9.30pm – 1.00am

After Party






Keynote #4

Keynote #5

8.00 – 9.00am

Pre Session Coffee

9.00 – 10.30am

Workshops - Members will have the option to choose one workshop to attend

Workshop 1

Future Planning


Workshop 2

Digital Marketing


Workshop 3

Mental Health in the Workplace


10.30 – 11.15am

Morning Tea

11.15 – 11.25am

10 minutes with HOYA

Craig Chick

11..25am– 12.25pm

Stand Up for your Future

Steve Sammartino

12.30 – 1.40pm



Strategic Update and Goals



10 minutes with Essilor

Marco Caccini


The Art of Taking Risks to Achieve your Goals

Dylan Alcott


Summary & Close Conference

3.40 – 4.00pm

Afternoon Tea and Finish

Eyes Right Optical and Modstyle

Eyes Right Optical and Modstyle

DRESS CODE HOYA Johnson & Johnson


Eyes Right Optical and Modstyle

The dress code for Look Forward is business casual for all plenary and social functions apart from the Awards Dinner which will be lounge suit/after 5.


FRIDAY 5-6pm

FRIDAY 6-9pm





Complementing the supplier trade show will be our welcome event. This will be a great opportunity to reconnect with colleagues and to hear from the HOYA team before heading into the trade show.

Showcasing the offers of our 28 strategic Supplier Partners, this is the opportunity to look for new ranges and discover new product developments. Have valuable conversations about how Supplier Partners can help you to achieve your practice goals.

Kick start your morning with tea or coffee and recharge between sessions with some delicious morning and afternoon tea.


SATURDAY 7-9.30pm

SATURDAY 9.30pm-1am




The last night of the conference will start with a celebratory Awards Dinner. We will acknowledge our Supplier Partners with awards that are determined by member feedback given in ProVision’s Supplier Survey.

Party the night away at this not-to-be-missed event. Experience a night of music, dancing and enjoying the company of your peers.

Join the Marchon team for pre-dinner drinks prior to the Awards dinner. This event is a chance to catch up with peers and Supplier Partners after a full day before sitting down to the Awards dinner.

Melbourne is one of the most liveable cities in the world, with everything you need for a fabulous experience.


Here are some tips to get started, but be sure to venture out on your own to find hidden bars, night markets, art galleries and more.

City view from Yarra River

ART & CULTURE Immerse yourself in Melbourne’s extraordinary art and cultural spaces. The National Gallery of Victoria (NGV) is Australia’s oldest and most visited gallery, and home to an incredible range of exhibitions spanning contemporary art, fashion, design and more. Just a short walk from NGV is the national museum of screen culture (ACMI) where you can experience the history and future of film, TV, and video games.

CITY DINING In just one city block, you can sample everything from regional Chinese, authentic Eastern European and Mexican to modern Australian nibbles and Indian fine dining. Michelin-starred Attica and Vue de monde are among a growing list of international favourites. Walk the city’s laneways to be rewarded with some of the world’s best coffee, often served alongside dramatic and art-filled decor. Highlights include Brother Baba Budan, Everyday Midtown and Hardware Société.

YARRA VALLEY Venture outside the city to take in the beauty of the Dandenong Ranges and Yarra Valley. Perched far above Melbourne is Olinda, one of the highest villages in the Dandenong Ranges. Surrounded by postcard-perfect scenery, enjoy a famous Devonshire tea and browse the local craft shops and gardens. At the base of Mount Dandenong is the Yarra Valley, where you’ll find world-renowned wineries and cellar doors including TarraWarra, De Bortoli and Zonzo Estate.

City view from Albert Park Lake

CONFERENCE ACCOMMODATION ProVision has secured a limited accommodation block at both the Pullman and Mercure Albert Park. These pre-negotiated rates can be accessed by following the booking instructions below. Accommodation rates require a minimum 2 night stay (Friday/Saturday or Saturday/Sunday). The below rates are room rates only and do not include breakfast. To include breakfast in the accommodation rate, please add $25.00 per person per night. This rate applies as a group reservation only and must be booked at the same time as the accommodation. Breakfasts booked on site are charged at $38.00 per person. Date

Pullman Albert Park

Mercure Albert Park

Friday 21/10/2022

$240.00 per night

$160.00 per night

Saturday 22/10/2022

$240.00 per night

$160.00 per night

Sunday 23/10/2022

$240.00 per night

$160.00 per night



Bookings can also be made directly via phone or email. Please quote ‘ProVision Conference’ with your booking to secure your accommodation as rooms are limited. Phone: 03 9529 4300 (Select Reservations) Email: H8788@accor.com

You will be spoilt for choice when it comes to accommodation in Melbourne. We have secured exclusive ProVision Delegate rates at Pullman and Mercure Albert Park.





EVERYONE IS INVITED For the first time in our 30+ year history, we’re giving Members, Non-Member Optometrists and Optometry Students alike the opportunity to experience this not-to-be missed biennial event showcasing the very best that independent Optometry has to offer. Hear from some of the smartest business minds, gather new business ideas, meet with all our Supplier Partners, and feel the warm welcome of an entrepreneurial community that’s stronger together.







Attend all conference and social events.

Attend all conference and social events.

Attend all conference and social events except Gala Dinner.




+GST and processing fees.

+GST and processing fees. Pricing applicable to ProVision Associates.

+GST and processing fees.

Group pricing available for 4 or more attendees. Social registrations are available for member guests.

Gala dinner can be included for an additional cost.




If you have any questions regarding the Look Forward conference contact Kylie Parry on 03 8544 3906 or kparry@provision.com.au


ProVision National Conference Melbourne 21-23 October 2022