Wine Industry IMPACT Conference back for 2022

The Wine Industry IMPACT Conference will be returning for the first time since the pandemic and will feature speakers from across the industry supply chain, presenting to the theme of ‘future proofing your wine business’.

The national event to be held in Central Victoria, and hosted by the Wine Industry Suppliers Association (WISA), will feature three international and 30 local expert speakers to discuss relevant and innovative insights for wine sales, marketing, tourism and business. Speakers will share their insights while trends will be covered, including those for market access for brand and route development for trade, online, DTC, cellar door and retail.

The lineup of speakers represent players from wine brands who will share personal experiences, to thought leaders of international significance on unlocking market and consumer opportunities. WISA executive officer Shirley Fraser said the conference should not be missed.

“The WIIC Conference is a must-attend event for anyone managing the future of their wine business sales, marketing, distribution, exports, DTC, tourism or brand, whether established or starting out, small or large,” she said. “Listening to the demand for events in Victoria, and proudly partnering with Global Victoria and Wine Victoria, local wineries have the benefit of proximity and local association support. “The inspiring content is relevant for anyone across Australia and New Zealand in the wine sector within wine brands or those wanting to connect and understand more.”

Delegates at the conference will explore themes like navigating the complexities of exporting, using data to drive sales and creating effective brand stories. The conference will take place at the All Seasons hotel in Bendigo, Victoria, from Monday, 10 October to Tuesday 11 October, with an optional field day and dinner held alongside the conference.

The 2022 IMPACT Conference will be held in Bendigo, Victoria

INFIELD GRAPE SORTER

“Tamburlaine Organic Wines purchased the AWG sorters for Vintage 2021. We then purchased a Boom Mounted unit for Vintage 2022 . We found them easy to operate and the quality of the sample was amazing with berries and juice in the bins. We were happy with the AWG Sorters with what was achieved.”

Mark Pengilly (pictured) - Manager - Orange Vineyards, Tamburlaine Organic Wines, NSW)

Q @aussiewinegroup e: matt@aussiewinegroup.com.au ph: +61 419 959 330

aussiewinegroup.com.au

Wine Australia Verified Trial Vintage 22

• MOG levels verified from 0.02% (premium) to 0.4% (high volume) • Increase winery throughput efficiency by 23% from MOG1 to

MOG0 • No MOG related expenses at the winery • Increase grape harvest weight • Decrease juice loss through harvester fans • Models to suit any grape harvester - any vineyard • No grape maceration • No loss of harvesting speed • Easy to set up, operate and maintain • 34% reduction in Cineole compound • up to 10% increase in yield for the grower, with reduced harvester fan speed