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Allegra Print and Imaging
Expanding Their Focus
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Allegra Print & Imaging has long served Providence with high quality, state of the art printing and digital imaging services. Offering offset printing, digital full color printing, wide format for signs and banners as well as design and full finishing services, Allegra is a one-stop provider for everyone’s design, print and copy needs. In today’s competitive marketplace owner Ted Stein has identified an underserved niche of Marketing Consulting for small and medium sized businesses. Therefore, Stein is shifting his business focus from just printing to “marketing communications provider.” “The traditional marketing services community cannot provide everything under one roof economically,” Stein says. Often small businesses lack the resources and knowledge to handle their own marketing needs internally, and typically they cannot afford to use an agency who charges by billable hours and then mark ups outside services. Further, the alternative is gathering piecemeal information from reps, websites and individual suppliers who are often biased towards their own solutions and do not provide an overall objective strategic plan for the company.” “My background is Marketing,” Stein says, having spent 15 years (prior to owning Allegra) as a senior marketing executive with companies like Gillette, Revlon and Hasbro. Our program has the resources to evaluate and understand a client’s business and develop a well rounded marketing solution that includes strategies and tactics like advertising, media, promotion and the like. Further, we can execute that strategy with measured results. Who is the target market? How can you best and most economically reach them with a creative message? And how can you measure the results? “From business evaluation, creative campaign development, direct marketing, e-marketing, list management and printing, we can provide the whole package as a cost effective alternative to traditional methods,” Stein says. As the saying goes, “If you do the right things, then you can worry about doing things right. If you do the wrong things, it doesn’t much matter how well you do them.” Call Ted Stein for an appointment to discuss the possibilities. Allegra Printing & Imaging, Located at 102 Waterman Street (corner of Thayer), is open M-F, 9-5.
Allegra Print and Imaging
102 Waterman Street, Providence / 421-5160 www.allegraprovidence.com
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East Side Monthly December 2010