Customer event a roaring success!

On 21 September, we at Proton Finishing held a customer event in Toftaholm outside Värnamo. It was 24 hours of information, discussion, cooking and a whole lot of laughing!

We wanted to try something new at this event, something different and educational that would entice our customers to give us a day of their already packed schedules.

The main attraction consisted of two things – the keynote speaker to discuss the trends they see in Automotive in Europe, and the evening activity: cooking with one of the chefs of the manor.

The day offered lots of information and discussion of our major investments, our focus on development and the major strides we’re making in sustainability.

The goal was not only to spotlight Proton Finishing and how we will meet the challenges of the future, but also the Proton Group, showing the breadth we have in the group and what a strength that is.

Exactor’s biggest fair is the electricity sector fair in Kista, Stockholm, which is held every year in October and attracts electrical installers and consultants. This year’s was long awaited and well-attended, with a total of 5,100 visitors in the two days of the fair. At Exaktor’s stand, visitors learned more about light control and sensors, as well as this year’s lighting news for industry and interiors.

“It is very meaningful to talk to visitors to the stand,” says Per Jonsén, sales representative in Stockholm and one of the people who manned Exaktor’s stand. “The electrical sector fair is important to me.”

A successful initiative in western Sweden was a pop-up fair in Halmstad Arena with about 40 suppliers. Exaktor was also represented at the property exhibition in Malmö, which saw over 900 visitors and 110 exhibitors. Sales reps Rickard Bengtsson and Kerstin Björnsson describe it:

“The property exhibition in Malmö was excellent. It gave us six new projects to plan. Most are for parking garages, but one is for the Scandic hotel chain, where we will test a new lighting concept on their premises. We hope to create good lighting with our downlight Lyra or Ymir.

Several speakers during the day presented Finishing, Technology and JL Safety, filling the day with a good mix of topics.

The evening activity was a real hit! Our customers, and we ourselves, got to showcase our kitchen skills as we whipped up a risotto, broiled scallops and baked a truly magical chocolate fondant.

Some dishes and participants stood out more than others. Some got minor injuries and the chef probably needed therapy by the time the evening was over, but wow, what a success it was.

The event has already generated new business and brought us to the discussion table for several potential deals. The value of customer events cannot be overstated. The closeness and the discussions that are born when you do something fun together give the customer relationship an energy boost and pave the way for new business.