Amenities That Add The Most Value So, you want to attract more potential renters to your apartment complex, but are not sure of how to get them to commit once they arrive for a viewing? Well, offering a reasonable rental rate will definitely get their attention, but unless you can figure out a way to sell them on your complex, the meeting might not end with a signed lease and a deposit check exchanging hands. What is the key to getting them to lease your unit if the complex down the street is offering the same rental rate? Simple. It’s all about the apartment amenities. If you want to close the deal, you have to set your apartments apart from the competition. How? You must under-
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stand the market you are catering to if you wish to appeal to them. The current rental pool is full of displaced families, with kids, who lost their homes to foreclosure or were forced to do a short sale. They are struggling to re-establish some semblance of home and are likely to be missing some of those amenities that made their home, well, home. Here is where you fill in the gap for them. Apartment Amenities Worth Consideration • Child’s Play Area- the streets are dangerous and parents want to know their children are safe. • Spacious Closets- every woman loves
a big closet and as the saying goes, ‘happy wife, happy life.’ • Open Kitchen- no one likes a cramped kitchen, an open design gives the air of more space. • Laundry Rooms- having to leave the building is a hassle. Want to pull out all the stops? Place one on every floor. • Install Windows- Sun streaming through windows adds depth and makes a unit look bigger. Add these apartment amenities and you may soon find yourself with a waiting list of potential tenants. p
Apartment Market Digital • Spring/Summer 2012
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