The Galena Times | Summer 2010
13
“Face Time, Think Time” appeals to anxious investors in uncertain times By Dagmar Bohlmann Financial-services firm Edward Jones is promoting its legendary commitment to face-to-face relationships and long-term investment strategies in a new advertising campaign, according to Adam Saporsky, an Edward Jones financial advisor in the South Reno Galena Community. The national campaign - the firm’s largest since 2006 - is targeted to anxious investors whose priorities have shifted due to the events of the past year and who now desire dedicated attention from a financial advisor for the long term. “In light of recent events, people remain skeptical of which strategies to pursue and with which firms to work,” Saporsky said. “In this environment, Edward Jones’ longtime approach to investing could almost be considered ‘radical’ as it is based on personal attention
and thoughtful consideration.” Recognizing the renewed appeal of its core founding philosophies - made possible via the firms unique local branch office model - the campaign seeks to connect Edward Jones with the growing pool of new and existing, like-minded investors looking for a more personal and transparent way to invest. “As other financial services firms try to adjust their marketing messages accordingly, we’re reminding people that this is how we’ve done business for 87 years,” Saporsky said. Television, print and online ads convey Edward Jones’ dual mission of both face time and think time, with the invitation to “join us, if you buy the renegade idea that investing should be done face-to-face, not just inbox-to-inbox; if you believe that your relationship with your investments
shouldn’t be long distance; or if you endorse the radical theory that investors should spend less time playing the market, and more time understanding it.” Karen Seamen is general manager of Cramer-Krasselt/Chicago, the firm that developed the ads. “Face time and think time aren’t just ‘marketing speak’ or timely selling propositions,” she said. “It’s the way Edward Jones was built as well as exactly what consumers are craving right now.” “Scrutiny and skepticism continue to run high in this category due to the events of the past year, so we’re sharing these philosophies at a time when people are particularly receptive to what Edward Jones has to offer.” Edward Jones provides financial services for individual investors in the United States and, through its affiliate,
in Canada. Every aspect of the firm’s business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm’s 12,000plus financial advisors work directly with nearly 7 million clients to understand their personal goals - from college savings to retirement - and create longterm investment solutions that emphasize a well-balanced portfolio and a buy-andhold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today. Adam Saporsky is financial advisor at Edward Jones and can be reached at (775)8520909 or adam.saporsky@edwardjones.com.
Alley cat race adds new twist to Tour de Nez
By Constance Aguilar Just like recreational surfers fantasize about living in a VW van on Oahu’s North Shore, or skiers imagine a season of ski bumming, cyclists daydream about ditching their desk jobs to become bike messengers. The Tour De Nez cycling race and festival has heard the cries of bicycle junkies across the land and teamed up with fellow guru John Armbruster to fulfill that fantasy with Reno’s Tour de N’Alley Cat. The N’Alley Cat is an event inspired by the urban bicycle couriers who have attracted the following of an entire subculture of hard-core bike geeks. Looking to attract a wacky group of single-speeders, mustachioed competitors and the skinny-jeans style that has become
synonymous with the traffic-dodging job of the big city bike page, this race will hit Reno on June 18th. The hour-long event will begin at Imperial Bar and Lounge on Arlington Ave where teams of two can sign up for $20 each. From there, each team will complete a circuit in and around downtown Reno, stopping along the way to amass points by photographing their locked-up bikes in front of Reno landmarks or holding their bikes over their heads while standing in the Truckee River. Bonus points will be awarded for a team with a competitor under 15 years of age. But, don’t feel intimidated if you aren’t a top-notch rider quite yet. The race is geared to provide excitement and challenge to those who are already accustomed to alley cat-style races, but also wants to draw competitors that might just need an excuse to ride around acting silly for an hour. The Tour de N’Alley Cat follows the downtown Reno circuit race, and is part of the Tour de Nez’ four-day celebration of cycling, including pro races, festivalstyle cycling parties, group rides and live music in Sparks, Reno and Northstar-atTahoe. It will begin in downtown Reno
at the intersection of West Street and 1st Street at 5:15 p.m. on June 18th and end at the West Street Plaza with an after party. Cycling nuts, be there early and have a blast scurrying through Reno’s streets just like the pros; and maybe even win a prize. Constance Aguilar spearheads the media outreach campaign for the Tour De Nez cycling race and likes to ride her road bike around Reno.
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