Salon International June 2022

Page 8

Business

The BIG debate

Should you offer more

services than hair? Should you try to be all things to all people? Two salon owners air their opinions

No

Yes

At Hazel & Haydn we’re so The way salons operate and the much more than a salon. We’re services offered has drastically a community hub, working changed over the past few years. hard to support and better our Post-pandemic, businesses have local neighbourhood, alongside come together in order to survive, making our clients look and feel great. reducing costs and overheads. There is As a salon based in a busy city centre, absolutely nothing wrong with offering our clients are spoilt for choice so it’s additional services in the salon however important for us it is not something I personally would do. We’re a welcoming to stand out. From Hairdressing is my niche, it’s what I the outside we are community hub, excel in and what Taylor’s Hair Studio not recognisable is known for within our local area of working hard to as a salon, which Skegness and further afield. I offer support and creates curiosity. professional hairdressing services only – I Our interior is wouldn’t feel right offering other services, better our local industrial, but such as beauty, to my clients. neighbourhood, warm with an My salon space is set up purely for hair, abundance of the size of the salon is perfect for the alongside making plants and local amount of clients coming through the sure our clients artwork. Set over door. Our salon is suitable for the team look and feel great. two floors, our who work in it and the client journey has ground floor is been adapted to ensure it is seamless at sociable whilst upstairs is a quiet retreat. every step. Yes, we are a renowned colour salon, As well as this, bringing in another but we like to offer more. Alongside service from another industry also hair services we offer holistic beauty changes your business. It may be that treatments, including a bespoke the insurance rises or new insurance is essential oil service. Our in-house barista required, new As a salon owner, my legal contracts in our coffee shop, Hatch, provides space is set up purely and business complimentary drinks to clients and passers-by via a… hatch! This acts as for hair, the size of documents need a talking point which has helped us to be created and the salon is perfect this would likely generate new clients and an additional revenue stream. We have attracted 600 for the amount of mean overheads, local followers in just over 6 months! clients coming electricity We love collaborating with local and water bills through the door would rise. businesses. Our retail area offers dog treats, skincare and candles made by Many salons our own therapist, Claire. And of course have brought in different services which we have my dog, Alan. Clients love is fantastic, however for myself and to take him for a walk – he’s another Taylor’s Hair Studio, it’s not something we addition to the community we've created. wish to look at.

DALE HOLLINSHEAD, HAZEL & HADYN

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DARREL STARKEY, TAYLOR’S HAIR STUDIO