Business
The perfect salon
EXPERIENCE H O W T O C R E A T E T H E U L T I M A T E V I P S PAC E In the second of our experiential design series in partnership with Takara Belmont, we look at how designing a VIP space in your salon can create a heavenly hair haven
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he Daniel Galvin ethos has always had luxury at its heart, making every client feel like they are cared for within classic, contemporary and timeless spaces. Step forward its Selfridges outpost, which opened in spring 2015 and is one of four salons under the brand umbrella. No stranger to style, its design-led interior boasts a neutral colour palette with clean lines and marble finishes, while a VIP area caters for clients looking for privacy. “Our client base at Selfridges differs from our other salons in that there is a high percentage of Middle Eastern clients, which was a key consideration for us when designing the salon space, as we knew privacy, was key," says Daniel Galvin operations director,
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Stephen Nurse. “We also look after celebrities and high profile clients who require confidentiality, so the space offers us a dual purpose, and really came into its own during the last two years when many clients preferred to socially distance from others.” Stephen has project managed and overseen each Daniel Galvin salon space alongside Daniel himself, and believes that creating great salon design is all about putting your clients first: “we always consider client comfort and movement. Distance between workstations is so important, for example, and everything needs to have a comfortable flow. Alongside this, it’s important to think about the longevity of your design and invest accordingly.” When it comes to colour palettes, the cool, classic and
