Interview
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LEADING
the way
It’s been a year since the EIDEAL-Santi Leadership Programme (ESLP) launched in the UAE. We catch up with the founder Haysem Eid talk about the importance of enrolling
What was the general idea of starting ESLP? I had an incredible desire to connect and provide a network of top salon operators in the UAE, creating a circle of excellence and a community spirit of shared business acumen and experiences. Bearing this in mind, the fundamental aim of the EIDEAL-Santi Leadership Programme was to create a professional hairdressers’ community in the region whereby salon owners can benefit from each other’s experience by sharing their knowledge and opening up to one another. EIDEAL’s significant investment in bringing this exclusive UAE first to the industry will work to will raise quality operating standards and leadership attributes contributing to taking the participants’ salons to the next levels of success.
What does the programme involve? The programme, which is a year-long mentoring programme conducted through a series of fast-paced intensive seminars, one-to-one coaching sessions and webinars, offers proven business strategies and smart tips to enhance business excellence. Fundamental to the brilliance of the programme is that Susie Santiago, the programme’s mentor, has an in-depth understanding of all aspects of salon business. One of the cornerstones of the programme was to foster a supportive network for regional salon owners and while most of the programme takes place through interactive webinars and one-to-one sessions, there are also workshops and group meetings where those who are participating can meet each other. By pacing the programme over a 12-month period, it allows the salon owners to implement changes gradually. This offers business owners the chance to take time out of their salon to work on it, as well as in it.
The participants can take information away and they have time in which to implement these proven business strategies within their businesses.
What are the benefits for salon owner? This unique programme offers salon owners the chance to develop their leadership skills, manage their time and resources, plan for strategic success, develop improved operational team work and excellent customer service, giving them an edge over their competitors. Participants of the inaugural programme have told me that they have learnt about planning and forecasting, sharper budgeting, branding and marketing, loyalty schemes, the client journey, net promoter score, mission statement and so many other things that until this programme came along, they hadn’t been able to fully master.
Why should salon owners sign up? In essence, the EIDEAL-Santi Business Leadership Programme aims to fulfil the needs of all interested salon owners who are looking into taking their business to the next level of profitable success. The knowledge gained through this fast paced, award-winning, one-year structured programme is unique and works to improve all areas of their salon business, ensuring its reputation is enhanced throughout the region. PB
Two participants of the programme have been selected as winners - Ruksher Malik, co-founder of Pastels Salon and Valerie Reynaert, managing director, Sisters Beauty Lounge. In next month’s issue we catch up with both winners who talk about their experience. For further information on enrolling onto this year’s ESLP please contact: +971 (0) 4 259 4665
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