New revolutionory hair care brand k18 launches in india

New revolutionory hair care brand k18 launches in india The US-based brand promises to be a game-changer in the hair-care industry Enters leading Salons in India Revolutionary US-based haircare brand K18 marks it’s India entry this month, following a phenomenal launch across salons in US & Europe. Bringing Biomimetic Hair science to haircare with breakthrough technology, the highly researched formulas are proven to restore damage in just 4-minutes by rebuilding keratin in the hair for instant results. K18 ventures into the Indian subcontinent in partnership with Mk Exim India limited in India.

Founded by tech industry veteran Suveen Sahib and beauty veteran Britta Cox, K18 offers a uniquely scientific approach to hair care, which is ready to bring about an additional category and become the disruptor in the Indian market. The K18Peptide™—clinically proven to reverse hair damage in 4 minutes—was developed by applying computational models with sequence analogy used in biotech to the molecular structure of human hair. The peptide, a unique amino acid sequence, works on a molecular level to restore hair back to like-new strength and elasticity. By reaching the innermost layers of hair and reconnecting broken keratin chains—a result of bleaching, chemical services, and heat damage—the peptide provides lasting renewal instead of temporarily patching damage like more traditional cosmetic chemistry products on the market.