PRODUCT Toronto Issue 2

Page 43

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’m on the set of a photo shoot filled with lithe, ethereally-beautiful models and ballet dancers. One in particular stands out to me - not just because she’s still in her “day” clothes, but because it appears that she is helping out with hair and make-up. Her face is full of concentration as she expertly wields a powder brush. Occasionally, she takes a step back to either admire the effect or to assess if more or less is needed.

A

few minutes later, a PRODUCT staffer points out this model/dancer to me and says, “That’s Sandra Milligan, owner of the luxury make-up line, boxx cosmetics. You’ll be interviewing her later.” At first, I found it foolishly funny that I should mistake the renowned

make-up artist and owner of a new cosmetics company for a model or ballet dancer. On second thought, I realized that Milligan is a sheer reflection of the typical boxx customer - strong, beautiful, fresh, and multi-faceted.

D

uring our chat, I discovered that Milligan has been in the beauty industry for 16 years and was one of the first people in Canada to braid hair extensions. She had been in a serious car accident that prompted her to wear extensions herself, after much of her hair was cut off. “I felt instantly transformed and instantly inspired to feel good about myself again…I liked how that made me feel and I wanted to be able to do that for other women,” disclosed Milligan.

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