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Markets are Conversations ―
Good advertising, it is said, answers three questions Role play: you are the person reading this ad, and we are Prodir.
1.
You: Why do you do what you do, instead of something else? Us: Because pens are what we know best. We have never done anything other than pens and have no wish to do anything else. Because we enjoy creating pens at such high technical and design standards that strong brands want to use them as their brand ambassadors. Because we don’t look for the smallest but the greatest common denominator between you and us. Because our pens are effective brand ambassadors for this very reason. And because developing and producing these pens, therefore always remains exciting.