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The Prodir Magazine / S W I S S O P E N

– Beautiful things do not cry out for attention. –

DS9 and turn it in your hand, taking a moment to carefully take in the various angles. The clip is one of the dominant elements on every pen. In the case of the DS9, it offers a fantastic printing surface. It is flat on top and has a symmetrical, oval shape. The push button is also oval, and if it is produced in a different colour, two-colour logos can be very effectively presented. It allows a great deal of scope for creativity.

ween the brand values and the actual writing experience. This applies on all levels – visually, haptically and functionally as a ballpoint pen. This is only possible if the pen embodies the quality of the brand itself. It is with this in mind that we created it.

Have we overlooked anything? Yes, one more point is important to me. In addition to everything I have already said, Prodir products all have The colour range of the DS9 also one thing in common: they are simply beautiful. And beautiful has a character all of its own. things do not cry out for attention. We specifically selected colours that match the pen. This is not a case of Thank you for your time, “one scale fits all”, but instead, a Mr Schnug. “carefully selected melody” very much in tune with the writing instrument. The palette includes 20 colour tones, including “material-like” Christoph Schnug (49) is a product colours such as Forest green, Denim and graphic designer, and owner of Studio C in Milan. In addition to the blue, Leather or Cement grey, CD and communication elements, as well as highly emotional colours he has also designed the models DS2, like Sunset orange and Sky blue. DS4, DS5, DS6, DS7 and DS8 for Complete, yet individual. Prodir. The new DS9 also comes from What reaction do you expect from someone who picks up the DS9 for the first time? This might surprise you. I hope that he or she thinks: “I know this from somewhere; I have seen this before haven’t I?” If this is the case, the product has a soul. It means that the product is accepted, similar to a person you have never seen before but think you recognise – it is a way of effortlessly creating trust. This is something we attempt to achieve in all our products, with experience, time and meticulous attention to detail. What do you believe the DS9 has to do to be an effective communication tool? There should not be any gap bet-

his drawing board. His work in communication and product design has been recognised with numerous international awards.

www.studiocmilano.com

Open issue 01 (en)  
Open issue 01 (en)  

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